- Nintendo Launching 'Mario Kart Tour' For Apple, Android Phones
AI & IoT Daily, Chuck Martin - Wednesday, August 28, 2019
The long-awaited Nintendo game Mario Kart Tour for iOS and Android mobi ...
- What Marketers Can Learn From The 'Fortnite' World Cup
Marketing Insider, Javier Güemes - Wednesday, August 28, 2019
For one, it showed us the monetary and influential power of Gen-Z ...
- Why Aren't More Brands In Gaming Space?
Marketing Insider, Brad Nierenberg - Wednesday, August 21, 2019
Gaming is officially a $43 billion industry. Still, non-endemic brands are sti ...
- Microsoft Hopes 'Ninja' Will Add Players, Viewers To Mixer Platform
Marketing Daily - Top of the News, Thom Forbes - Monday, August 12, 2019
Multimillionaire gamer Tyler "Ninja" Blevins left Amazon's Twitch platform -- where ...
- Honda Targets Gen Z With Riot Games Partnership
Marketing Daily, Tanya Gazdik - Thursday, August 8, 2019
Millennials and Gen Z are the only generations gaining automotive market sha ...
- Not Gambling, Exactly: Pre-Season Redskins Telecasts To Offer 'Predictive Gaming'
Marketing Daily, P.J. Bednarski - Wednesday, August 7, 2019
The NFL contest lets fans try to predict various game events ...
- Video Games Share Blame For Mass Shootings, Trump, Republicans Claim
Marketing Daily, P.J. Bednarski - Monday, August 5, 2019
Republicans linked "a video game industry that teaches young people to kil ...
- Twilio Launches Game To Train Developers On Cloud Communications
Around the Net in Email, Ray Schultz - Monday, August 5, 2019
Twilio is using a video game to educate developers about cloud communication ...
- Google Tests Ads On App-Loading Screens, Adds Metrics And Insights
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 31, 2019
Google introduced a series of features across AdMob that measures and connec ...
- EA's Madden NFL 20 Is Coming -- New Ad Gets Fans Psyched
Marketing Daily, P.J. Bednarski - Thursday, July 25, 2019
Ad agency Johannes Leonardo unveiled "Bring It In" ad featuring football sta ...
- 'Magic' Sends Hasbro Sales Soaring
Marketing Daily, Sarah Mahoney - Tuesday, July 23, 2019
Thanks to fans of "Magic: The Gathering" game, Hasbro is putting t ...
- Player Packs And Loot Boxes Unregulated As Not Considered Gambling
Around the Net In MAD London, Sean Hargrave - Tuesday, July 23, 2019
The "loot" boxes and special packs that gamers can win or b ...
- The Furore Around Paddy Power's Football Kit Spoof
Around the Net In MAD London, Sean Hargrave - Monday, July 22, 2019
"Marketing Week" is covering the furore stirred up by gambling company, Pad ...
- Focus On Community Could Be Game-Changer For GameStop
Marketing Daily, P.J. Bednarski - Thursday, July 18, 2019
The gaming store of the future may be "a local hangout f ...
- Juventus Will Not Appear In FIFA 20
Around the Net In MAD London, Sean Hargrave - Wednesday, July 17, 2019
Any marketing execs about to pre-order FIFA 20 might need to kn ...
- Eldorado Resorts Bets $17B On The Value Of Caesars' Brands
Marketing Daily - Top of the News, Thom Forbes - Tuesday, June 25, 2019
The combination will form the largest gambling operation in the U.S., wi ...
- Nickelodeon Makes Esports Programming Move
Television News Daily, Wayne Friedman - Wednesday, June 12, 2019
In a deal with Emerge Gaming, a developer of online eSports a ...
- Millennials Favor Video Game Subscriptions Vs. Pay TV
Television News Daily, Wayne Friedman - Tuesday, June 11, 2019
Some 53% of millennials have a video game subscription vs. 51% f ...
- Millennials Play More Video Games, Watch 'Game Video Content'
Digital News Daily, Wayne Friedman - Friday, June 7, 2019
Millennials play more video games than other consumer groups and watch ...
- Google Stadia To Launch In November
Digital News Daily, Laurie Sullivan - Thursday, June 6, 2019
On Thursday, Google announced plans to launch its Stadia streaming cloud-based ga ...
- Microsoft Expands Xbox Game Pass For PC Gamers, Developers
Digital News Daily, Gavin O'Malley - Thursday, May 30, 2019
The new service, dubbed "Xbox Game Pass for PC," will offer unlimit ...
- Pokemon Wants To Go To Bed With You
Marketing Daily - Top of the News, Thom Forbes - Thursday, May 30, 2019
New app Pokemon Sleep will "track the amount of time players spe ...
- 'Fortnite' Studio Taps OverWatch League Boss To Lead Esports Efforts
Digital News Daily, Alex Weprin - Tuesday, May 28, 2019
The company has hired Nate Nanzer, GM of the Overwatch League, ...
- Parents Can Proceed With Privacy Suit Over Mobile Gaming Apps
PolicyBlog, Wendy Davis - Thursday, May 23, 2019
Citing shifting privacy norms, a federal judge has refused to dismiss ...
- PlayStation, Xbox Announce Plans To Work Together, As Streaming Proliferates
Marketing Daily, P.J. Bednarski - Friday, May 17, 2019
The two gaming competitors will partner on various tech projects, including "joi ...
- HBO Uses Voice To Make 'Westworld' Come Alive
The MediaPost Cases, Nina Lentini - Monday, May 20, 2019
Users play as an unnamed "Westworld" host, and are guided through "choose-your-own-adventur ...
- Marvel Contest Of Champions Reels In The Fans
The MediaPost Cases, Nina Lentini - Friday, May 17, 2019
Social content was not just the name of the game as Kab ...
- Sony PlayStation Awards Global Creative To Adam & Eve/DDB
Around the Net In MAD London, Sean Hargrave - Tuesday, May 14, 2019
Sony PlayStation has handed its global creative account to Adam & Eve/DD ...
- Spurs Gambling Ad Banned For Featuring Players Under 25
Around the Net In MAD London, Sean Hargrave - Wednesday, May 8, 2019
Tottenham Hotspur has been rapped by the ASA for posting a pictu ...
- Beyond The Screen: How Immersive Experiences Will Change Gaming
Marketing Insider, Joanna Komvopoulos - Wednesday, May 8, 2019
What was once an industry dominated by specs and tech innovation ...