- High Demand For Entertainment Dollars: Don't Game Your Prices
TV Watch, Wayne Friedman - Friday, January 25, 2019
Video game revenue -- software and hardware sales -- grew 18% ...
- 5 Gaming Myths Debunked
Marketing Insider, Amit Halperin - Friday, January 18, 2019
Think gamers are all young males with no disposable income? Boy, a ...
- Acura Continues Social Push For ILX
Marketing Daily, Tanya Gazdik - Wednesday, January 16, 2019
There are many Easter eggs hidden in the "ILX Total Control," gam ...
- VR Games Forecast To Hit $1.2B In 2019
Mobile Insider, Gavin O'Malley - Thursday, January 17, 2019
By 2023, Juniper expects more than 100 million mobile VR devices ...
- BA Accused Of Glamorising Gambling
Around the Net In MAD London, Sean Hargrave - Wednesday, January 9, 2019
MPs and campaigners are complaining that BA's latest ad glamorises gambling, "T ...
- 'Mystery Box' Branded Content Invades YouTube, 'Loot Box' Concerns Linger
Digital News Daily, Alex Weprin - Thursday, January 3, 2019
A wave of sketchy branded content videos have hit some of t ...
- Video Games Account For Half Of UK Entertainment Industry Revenue
Around the Net In MAD London, Sean Hargrave - Thursday, January 3, 2019
Video games now account for just over half of the UK's GBP7,5 ...
- 'My PS4 Life' Provides Video Showing Players Where All That Time Went
Marketing Daily, P.J. Bednarski - Friday, December 28, 2018
Visitors to the game player site are invited to "Take a lo ...
- Esports Business Poised For Expansion In 2019
Digital News Daily, Alex Weprin - Monday, December 24, 2018
Deloitte predicts that even more leagues and teams will be created ...
- Will Microsoft Acquire Oath (Verizon Media Group)?
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 26, 2018
Microsoft's love-hate relationship with advertising could prompt the company to more close ...
- Popdog Raises $9M To Build Out Esports Business
Digital News Daily, Alex Weprin - Wednesday, December 19, 2018
Popdog is launching with $9 million led by Maker's Fund, joined ...
- Video Games Hit Jackpot: Esports Revs Expected To Hit $1.7B By 2021
MediaDailyNews, Ben Paro - Tuesday, December 18, 2018
With sports broadcasting rights up for grabs in 2021, it's important f ...
- Epic To Launch Cross-Platform Game Services
Digital News Daily, Gavin O'Malley - Wednesday, December 12, 2018
They were first built for Fortnite and have since been tested ...
- Are Betting Firms Responsible, Or Scaling Down An Ad War?
London Blog, Sean Hargrave - Friday, December 7, 2018
The rise of mobile led to an ad arms race in bettin ...
- Betting Companies Agree A Ban On Ads During Live Sports
Around the Net In MAD London, Sean Hargrave - Thursday, December 6, 2018
The UK's major sports betting companies have come together to voluntarily st ...
- Epic Games Readying Desktop Games Store
Around the Net In Digital, Gavin O'Malley - Tuesday, December 4, 2018
Epic Games is readying a desktop games store designed to take ...
- Honda Acura TLX: Social + VR + AR = Success for AHM
The MediaPost Cases, Nina Lentini - Monday, January 21, 2019
The key to building excitement around this campaign was a comprehensive roll-o ...
- Honda Civic Type R: Social + VR + AR = Success for AHM
The MediaPost Cases, Nina Lentini - Monday, January 21, 2019
Honda was looking for a unique way to showcase its racing cho ...
- MLB, MGM Ink Interactive Gaming Deal
Digital News Daily, Alex Weprin - Tuesday, November 27, 2018
The deal "will extend the viewership of games through multiple innings, ev ...
- Fears Gambling Advertising Is Reaching Under 18-Year-Olds
Around the Net In MAD London, Sean Hargrave - Monday, November 26, 2018
"The Guardian" is reporting on fears that the gambling industry's GBP1.5bn annu ...
- Disney Taps Jam City To Create Games Based On Company Films, Characters
Mobile Insider, Gavin O'Malley - Thursday, November 15, 2018
Per the new multiyear deal, Jam City plans to create a stab ...
- Senate Democrats Urge FTC To Investigate 'Manipulative Marketing' In Apps For Children
Digital News Daily, Wendy Davis - Tuesday, November 13, 2018
"Children should be able to entertain themselves and play without being bombard ...
- Twitch Hires CRO To Ramp Up Ad Sales
Digital News Daily, Alex Weprin - Tuesday, November 13, 2018
The company is shifting some content that was part of its premi ...
- Netflix Gets Eleven-level Powers For 'Stranger Things 2' Boost
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
When Netflix tasked MediaHub with growing viewership and social conversation for Seas ...
- Pokemon Go's Big Success Speaks To Staying Power Of Mobile Apps
Mobile Insider, Gavin O'Malley - Thursday, November 8, 2018
You'd be forgiven for assuming the Pokemon GO phenomenon is over. B ...
- The Email Strategy Behind The Boyfriend Dungeon Game
Around the Net in Email, Ray Schultz - Wednesday, October 31, 2018
Boyfriend Dungeon is a new indie game developed by Kitfox Games. He ...
- Haunted Graveyard VR Game Launched Ahead Of Halloween
AI & IoT Daily, Chuck Martin - Tuesday, October 30, 2018
Location-based adventure was created for VR arcades, where consumers can don ...
- 'Red Dead Redemption II' Arrives, With Big Marketing Push
Marketing Daily, P.J. Bednarski - Friday, October 26, 2018
Rockstar Games is reportedly spending millions to promote the game -- unto ...
- How Fortnite Became A Top YouTube 'Genre'
Research Intelligencer, Joe Mandese - Monday, October 29, 2018
A new report shows that Fortnite is already one of the most-view ...
- Data Microsoft Didn't Reveal About Bing In Its Earnings Call
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 25, 2018
Bing Product Ads produced 61% of all non-brand Bing search ad clic ...