- Google Ad Shows How Night King From 'Game Of Thrones' Uses Chromebook
Digital News Daily, Laurie Sullivan - Monday, October 22, 2018
The ad campaign's message is how the villains in George R.R. Mart ...
- SuperData Launching Esports, Gaming Measurement Tool
Digital News Daily, Alex Weprin - Wednesday, October 10, 2018
The SuperData Arena tool looks at a number of metrics across platfor ...
- UK Games Industry Worth Nearly GBP3bn To The British Economy
Around the Net In MAD London, Sean Hargrave - Tuesday, October 9, 2018
The UK games industry is the fifth-largest in the world and contribut ...
- Games Without A Console? XBox One Unveils Project XCloud
Marketing Daily, P.J. Bednarski - Monday, October 8, 2018
"Cloud engineers are building a game streaming network to unlock console-quality gami ...
- Assassin's Creed Odyssey Coming To Chrome Browser
Around the Net In Digital, Gavin O'Malley - Tuesday, October 2, 2018
In partnership with Ubisoft, Google plans to bring forthcoming Assassin's Creed Odyss ...
- Laying Off Most Employees, Telltale Games Is Among The Walking Dead
Marketing Daily - Top of the News, Thom Forbes - Tuesday, September 25, 2018
"The studio's best games were like prestige television crossed with a vid ...
- Labour Vows To Ban Betting Ads During Live Sports
Around the Net In MAD London, Sean Hargrave - Thursday, September 20, 2018
A future Labour government would ban betting companies from advertising during li ...
- Mastercard Signs ESports Deal
Around the Net In MAD London, Sean Hargrave - Wednesday, September 19, 2018
The rise of eSports is confirmed today with news in "The Dru ...
- Mastercard Enters Esports Arena With Riot Games Deal
Digital News Daily, Alex Weprin - Wednesday, September 19, 2018
The global payments company will become a worldwide partner for Riot Game ...
- New Mexico AG Sues Google, Twitter, Other Companies Over Children's Privacy
Digital News Daily, Wendy Davis - Wednesday, September 12, 2018
"Google knows that Tiny Lab's apps track children unlawfully," the New Mexi ...
- Hasbro Makes Deal For Fortnite Nerf Guns, Monopoly Spinoff
Marketing Daily, P.J. Bednarski - Tuesday, September 11, 2018
The real-life version of Fornite weapons will launch next spring; the boa ...
- TBS' Samantha Bee Hopes Streaming Mobile Game Will Drive Viewers To Vote
Video Insider, Alex Weprin - Tuesday, September 11, 2018
"This Is Not A Game, The Game," will look familiar to fa ...
- PlayStation 'Spider-Man' Game Gets Marvel-Ous Promo Push
Marketing Daily, P.J. Bednarski - Friday, September 7, 2018
The 90-second PlayStation spot, with the tagline "Be Greater," played during NFL ...
- Caffeine Targets Twitch With $100M Cash Infusion, Ups Live Streaming
Digital News Daily, Alex Weprin - Wednesday, September 5, 2018
Twitch, originally launched to allow gamers to live-stream matches to fans, n ...
- Fox Makes $100M Investment In Streaming Platform Caffeine
Television News Daily, Wayne Friedman - Wednesday, September 5, 2018
Seeing a big upside to live eSports businesses, 21st Century Fox ...
- 'Madden 19' Video Game Qualifiers Canceled After Shooting
Around the Net In Brand Marketing, Tanya Gazdik - Monday, September 3, 2018
Electronic Arts, the video game company that publishes the Madden NFL footba ...
- Retailers' Branded Mobile Apps Drive Engagement, Sales
Digital News Daily, Gavin O'Malley - Tuesday, September 3, 2019
Retailers' branded mobile apps are increasing sales on their websites and in-stor ...
- The Game Of Life (For Ad Creatives)
Mediapsssst, Richard Whitman - Wednesday, August 29, 2018
Two longtime creative partners have created a board game about advertising call ...
- Riot Games Evolves From 'Riot Game,' Brings New Opportunities In Gaming
MediaDailyNews, - Tuesday, October 22, 2019
Major esports and gaming companies are open to discussion with potential partne ...
- The Dark Side Of Live-Streaming Video
Video Insider, Alex Weprin - Tuesday, August 28, 2018
As live streams continue to gain in popularity in the eSports wor ...
- Twitch Shifts Some Content To Ad-Supported Tier
Digital News Daily, Alex Weprin - Tuesday, August 21, 2018
Ad-free tiers at Amazon's live-streaming video service, Twitch, will remain, including Twit ...
- Logitech Thinks It's Built A Better Mouse -- For ESports Gamers
Marketing Daily, P.J. Bednarski - Tuesday, August 21, 2018
The Pro Wireless marketing plan was based on letting top esports playe ...
- Activision Publishing Consolidates $140 Million Global Media With OMD
MAD, Steve McClellan - Tuesday, August 14, 2018
The $140 million assignment had been split between OMD and GroupM's Wavema ...
- Discord To Sell Video Games
Around the Net In Digital, Gavin O'Malley - Thursday, August 9, 2018
Now the “pre-revenue” company is ready to start making money. Discord ju ...
- Facebook Messenger Adds AR Games
Around the Net In Digital, Gavin O'Malley - Wednesday, August 8, 2018
Facebook debuted two AR games in Messenger this week, and more a ...
- Why Google PlayStore Won't See Fortnite
Around the Net In Digital, Gavin O'Malley - Friday, August 3, 2018
Venture Beat talks with Tim Sweeney about why the Epic Games C ...
- IronSource Digs Into In-App Ad Preferences
Data & Programmatic Insider, Laurie Sullivan - Sunday, August 5, 2018
A recently released platform takes metrics and tracking to another level. Th ...
- Epic Games To Keep Fortnite Out Of Google Play
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 3, 2018
Game maker Epic Games plans to keep Fortnite out of the Google PlaySto ...
- Google, Unity Partner To Build In-Game Advertising Network
Digital News Daily, Laurie Sullivan - Thursday, August 2, 2018
Google's mobile ad business and game maker Unity Technology on Thursday announc ...
- EA Launches Star-Studded Madden NFL 19 Campaign
Marketing Daily, Tanya Gazdik - Thursday, August 2, 2018
The video features big names in entertainment and sports, including Nicki Mina ...