Disney Taps Jam City To Create Games Based On Company Films, Characters

The mobile gaming marketplace is about to get a big dose of Disney, thanks to a new partnership between the media giant and mobile gaming firm Jam City.

Per the new multiyear deal, Jam City plans to create a stable of games based on Walt Disney Animation and Pixar films and characters.

Already, Jam City is working on a game to accompany the forthcoming sequel to Disney’s “Frozen” blockbuster.

Jam City has also agreed to take over development of the Disney’s Emoji Blitz game, which encourages players to collect and match Disney Animation, Pixar and Star Wars emojis.

Members of Disney’s Glendale Games Studio are expected to join Jam City and continue to operate the game title.

The deal is “significant,” but not unprecedented, according to Kyle Laughlin, senior vice president, games and interactive Experiences, Disney, who says “our licensing business for Disney Animation and Pixar games has grown over the last year.”

He called the deal a  “significant long-term opportunity for our games business.”

Jam City was founded in 2009 by MySpace cofounder Chris DeWolfe and former 20th Century Fox executive Josh Yguado.

The company’s better-known mobile titles include Cookie Jam and Panda Pop, while it has developed games for entertainment brands such as Harry Potter, Family Guy and Marvel Avengers.

By 2021, IDC expects the industry to exceed $100 billion worldwide.
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