- Rewarded Video Offers Opportunities For Engagement
Digital News Daily, Josh Cohen - Tuesday, July 31, 2018
For a long time, many in-game rewarded video ads were simply a ...
- Ryan Reynolds, Peak Games Create Series Of Performance-Based Mobile Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 25, 2018
Peak Games partnered with Ryan Reynolds on a campaign supporting a performance-bas ...
- 72andSunny Retains Activision Account
Accounts on the Move, Steve McClellan - Wednesday, July 18, 2018
Gaming giant Activision has retained 72andSunny, part of MDC Partners, after ...
- ASA To Investigate 'Bet Now' World Cup Calls To Action
Around the Net In MAD London, Sean Hargrave - Wednesday, July 18, 2018
The Guardian reported on public complaints that children had been "bombarded" wi ...
- eSports Expanding Rapidly, Poised To Rival Pro Sports' 'Big 4'
Research Intelligencer, Joe Mandese - Thursday, July 12, 2018
eSports, a rapidly emerging spectator "sport" for professional video game players, ...
- Niantic Acquisition Lets Pokemon Go Hide AR Characters Behind Real World Objects
AI & IoT Daily, Chuck Martin - Monday, July 2, 2018
Niantic, maker of the augmented reality game hit Pokemon Go, has acquir ...
- Paid, Organic Show Equal Retention Rates
Digital News Daily, Gavin O'Malley - Tuesday, June 26, 2018
The average mobile gamer indulges in two to three sessions per da ...
- Microsoft, EY Blockchain For Gaming IP Rights Will Transition To Advertising
Digital News Daily, Laurie Sullivan - Friday, June 22, 2018
"People don't trust that they got what they paid for," said Pa ...
- Microsoft Drops Plans To Add VR To Xbox
Around the Net in IoT, Chuck Martin - Thursday, June 21, 2018
Microsoft has decided not to add virtual reality to the Xbox, preferri ...
- Facebook Offers Tools To Turn Videos Into Game Shows
Social Media Insider, Gavin O'Malley - Wednesday, June 20, 2018
For starters, Facebook is adding polling functionality for both Live and on-dema ...
- Eight O'Clock, Chili's Deploy Augmented Reality Games
Marketing Daily, Karlene Lukovitz - Monday, June 18, 2018
Chili's' in-restaurant soccer game is timed for World Cup fever; Eight O'Clock ...
- Gaming Addiction Now Treatable On The NHS
Around the Net In MAD London, Sean Hargrave - Monday, June 18, 2018
The Telegraph reveals that treatment should soon be available on the N ...
- New Tool ListNinja Helps Email Marketers Segment Lists
Email Marketing Daily, Ray Schultz - Wednesday, June 13, 2018
Gaming service firm 86Pixels has unveiled a new tool designed to dri ...
- Activision Taps space150 As Social AOR
Accounts on the Move, Larissa Faw - Friday, June 8, 2018
Activision is appointing space150 as its social AOR to focus on t ...
- Bad Robot Gets Into Gaming
Around the Net In Digital, Gavin O'Malley - Sunday, June 10, 2018
Bad Robot is getting into the gaming business. “The entertainment production compa ...
- PlayStation Wants You To 'Play Fearlessly'
Out to Launch, Steve McClellan - Friday, June 8, 2018
The spot is said to represent a new approach for PlayStation, ...
- Facebook Bows 'Gaming Creator' Landing Page
Around the Net In Digital, Gavin O'Malley - Friday, June 8, 2018
Building on its Gaming Creator program, Facebook just launched a Gaming Creat ...
- Spectrum Games Console Project Closed Down
Around the Net In MAD London, Sean Hargrave - Wednesday, June 6, 2018
A British startup that was hoping to resurrect the Sinclair Spectrum ...
- MPs Call For Warnings With Gambling Ads
Around the Net In MAD London, Sean Hargrave - Tuesday, May 29, 2018
A group of MPs is calling on the Government to treat gambli ...
- ESPN+ Gets Into Esports With 'League Of Legends' Deal
Digital News Daily, Alex Weprin - Friday, May 25, 2018
The first competition to be streamed on the service will be t ...
- Fortnite Finally Coming To Android Devices
Around the Net In Digital, Gavin O'Malley - Friday, May 18, 2018
Epic Games is planning to offer its blockbuster game Fortnite to Andro ...
- Tencent Boasts Big Q1 Earnings
Around the Net In Digital, Gavin O'Malley - Wednesday, May 16, 2018
Thanks largely to a thriving games business, Chinese tech giant Tencent ju ...
- Government Cuts Betting Terminal Top Stake To Two Pounds
Around the Net In MAD London, Sean Hargrave - Thursday, May 17, 2018
What a week for Briton's gambling companies. It started with a ...
- Supreme Court Appears To Give The Green Light On Sports Betting
Around the Net In MAD London, Sean Hargrave - Tuesday, May 15, 2018
Shares in British bookmakers shot up in value yesterday as it appear ...
- Supreme Court Paves Way For Legal Sports Betting
Digital News Daily, Alex Weprin - Monday, May 14, 2018
The U.S. Supreme Court on Monday struck down The Professional and Amate ...
- Is Live The New Live?
Media Insider, Gord Hotchkiss - Tuesday, May 15, 2018
HQ Trivia, a wildly popular app, seems to be an anachronism, goi ...
- How Will TV Benefit From Legal State Sports Betting?
TV Watch, Wayne Friedman - Tuesday, May 15, 2018
"It will be a new form of entertainment," says Mark Cuban, own ...
- Mobile Ad Fraud Rates Double
Digital News Daily, Gavin O'Malley - Thursday, May 10, 2018
The games category was hardest hit in 2017, with 35% fraud rate ...
- Facebook To Expand Avatar Options
Social Media Insider, Gavin O'Malley - Wednesday, May 9, 2018
Unlike dating features and Facebook "subscriptions," avatars should fit nicely into Facebook ...
- Zynga Chair Surrenders Voting Control
Around the Net In Digital, Gavin O'Malley - Wednesday, May 2, 2018
Zynga chairman Mark Pincus just gave up voting control of the compan ...