- Honda Civic Type R: Social + VR + AR = Success for AHM
The MediaPost Cases, Nina Lentini - Monday, January 21, 2019
Honda was looking for a unique way to showcase its racing cho ...
- MLB, MGM Ink Interactive Gaming Deal
Digital News Daily, Alex Weprin - Tuesday, November 27, 2018
The deal "will extend the viewership of games through multiple innings, ev ...
- Fears Gambling Advertising Is Reaching Under 18-Year-Olds
Around the Net In MAD London, Sean Hargrave - Monday, November 26, 2018
"The Guardian" is reporting on fears that the gambling industry's GBP1.5bn annu ...
- Disney Taps Jam City To Create Games Based On Company Films, Characters
Mobile Insider, Gavin O'Malley - Thursday, November 15, 2018
Per the new multiyear deal, Jam City plans to create a stab ...
- Senate Democrats Urge FTC To Investigate 'Manipulative Marketing' In Apps For Children
Digital News Daily, Wendy Davis - Tuesday, November 13, 2018
"Children should be able to entertain themselves and play without being bombard ...
- Twitch Hires CRO To Ramp Up Ad Sales
Digital News Daily, Alex Weprin - Tuesday, November 13, 2018
The company is shifting some content that was part of its premi ...
- Netflix Gets Eleven-level Powers For 'Stranger Things 2' Boost
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
When Netflix tasked MediaHub with growing viewership and social conversation for Seas ...
- Pokemon Go's Big Success Speaks To Staying Power Of Mobile Apps
Mobile Insider, Gavin O'Malley - Thursday, November 8, 2018
You'd be forgiven for assuming the Pokemon GO phenomenon is over. B ...
- The Email Strategy Behind The Boyfriend Dungeon Game
Around the Net in Email, Ray Schultz - Wednesday, October 31, 2018
Boyfriend Dungeon is a new indie game developed by Kitfox Games. He ...
- Haunted Graveyard VR Game Launched Ahead Of Halloween
AI & IoT Daily, Chuck Martin - Tuesday, October 30, 2018
Location-based adventure was created for VR arcades, where consumers can don ...
- 'Red Dead Redemption II' Arrives, With Big Marketing Push
Marketing Daily, P.J. Bednarski - Friday, October 26, 2018
Rockstar Games is reportedly spending millions to promote the game -- unto ...
- How Fortnite Became A Top YouTube 'Genre'
Research Intelligencer, Joe Mandese - Monday, October 29, 2018
A new report shows that Fortnite is already one of the most-view ...
- Data Microsoft Didn't Reveal About Bing In Its Earnings Call
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 25, 2018
Bing Product Ads produced 61% of all non-brand Bing search ad clic ...
- Google Ad Shows How Night King From 'Game Of Thrones' Uses Chromebook
Digital News Daily, Laurie Sullivan - Monday, October 22, 2018
The ad campaign's message is how the villains in George R.R. Mart ...
- SuperData Launching Esports, Gaming Measurement Tool
Digital News Daily, Alex Weprin - Wednesday, October 10, 2018
The SuperData Arena tool looks at a number of metrics across platfor ...
- UK Games Industry Worth Nearly GBP3bn To The British Economy
Around the Net In MAD London, Sean Hargrave - Tuesday, October 9, 2018
The UK games industry is the fifth-largest in the world and contribut ...
- Games Without A Console? XBox One Unveils Project XCloud
Marketing Daily, P.J. Bednarski - Monday, October 8, 2018
"Cloud engineers are building a game streaming network to unlock console-quality gami ...
- Assassin's Creed Odyssey Coming To Chrome Browser
Around the Net In Digital, Gavin O'Malley - Tuesday, October 2, 2018
In partnership with Ubisoft, Google plans to bring forthcoming Assassin's Creed Odyss ...
- Laying Off Most Employees, Telltale Games Is Among The Walking Dead
Marketing Daily - Top of the News, Thom Forbes - Tuesday, September 25, 2018
"The studio's best games were like prestige television crossed with a vid ...
- Labour Vows To Ban Betting Ads During Live Sports
Around the Net In MAD London, Sean Hargrave - Thursday, September 20, 2018
A future Labour government would ban betting companies from advertising during li ...
- Mastercard Signs ESports Deal
Around the Net In MAD London, Sean Hargrave - Wednesday, September 19, 2018
The rise of eSports is confirmed today with news in "The Dru ...
- Mastercard Enters Esports Arena With Riot Games Deal
Digital News Daily, Alex Weprin - Wednesday, September 19, 2018
The global payments company will become a worldwide partner for Riot Game ...
- New Mexico AG Sues Google, Twitter, Other Companies Over Children's Privacy
Digital News Daily, Wendy Davis - Wednesday, September 12, 2018
"Google knows that Tiny Lab's apps track children unlawfully," the New Mexi ...
- Hasbro Makes Deal For Fortnite Nerf Guns, Monopoly Spinoff
Marketing Daily, P.J. Bednarski - Tuesday, September 11, 2018
The real-life version of Fornite weapons will launch next spring; the boa ...
- TBS' Samantha Bee Hopes Streaming Mobile Game Will Drive Viewers To Vote
Video Insider, Alex Weprin - Tuesday, September 11, 2018
"This Is Not A Game, The Game," will look familiar to fa ...
- PlayStation 'Spider-Man' Game Gets Marvel-Ous Promo Push
Marketing Daily, P.J. Bednarski - Friday, September 7, 2018
The 90-second PlayStation spot, with the tagline "Be Greater," played during NFL ...
- Caffeine Targets Twitch With $100M Cash Infusion, Ups Live Streaming
Digital News Daily, Alex Weprin - Wednesday, September 5, 2018
Twitch, originally launched to allow gamers to live-stream matches to fans, n ...
- Fox Makes $100M Investment In Streaming Platform Caffeine
Television News Daily, Wayne Friedman - Wednesday, September 5, 2018
Seeing a big upside to live eSports businesses, 21st Century Fox ...
- 'Madden 19' Video Game Qualifiers Canceled After Shooting
Around the Net In Brand Marketing, Tanya Gazdik - Monday, September 3, 2018
Electronic Arts, the video game company that publishes the Madden NFL footba ...
- Retailers' Branded Mobile Apps Drive Engagement, Sales
Digital News Daily, Gavin O'Malley - Tuesday, September 3, 2019
Retailers' branded mobile apps are increasing sales on their websites and in-stor ...