Tag results for "gaming"
- Google Building Social-Gaming StartupGoogle is quietly building a social-gaming startup led by ex-Facebook employee Micha ...
- Snap Launches 'Snappables'Set to live alongside Snapchat's various lenses, Snap just launched Snappables. TechCrun ...
- Sony Crackle Pitches 'Console-First' View Of OTT LandscapeSony's own Crackle video platform is embracing its gaming lineage as ...
- Activision Taps Nielsen To Measure Brand Investments In EsportsThe measurement company "will measure brand exposure in esports events representing ...
- FCB Chicago Seeks To Fight Gaming BulliesStarting Thursday, April 12, the Bully Hunters movement invites harassed gamers ...
- Betfair Appoints Leo BurnettBetfair has announced Leo Burnett is its creative agency of record ...
- 'The Racing Paper' Launches To Coincide With The Grand NationalThe publishers of The Football Paper are launching a new weekly, "T ...
- Video Game Industry Sues To Restore Net Neutrality RulesWithout net neutrality, gaming companies "will have no effective legal recourse again ...
- Amid Heightened Competition, Domino's Mobile Game Offers Shot At Rewards PointsThe game also helps promote the brand's rewarding points for all ord ...
- Lexus Partners With Oath For 0-60 Bracket ChallengeLexus saw a considerable increase in mobile engagement which led it ...
- Esports Racks Up Points With Hard-To-Reach Demo: Young MalesLast week the rapper Drake logged on to the Amazon-owned videogame streami ...
- From NHL To Activision Blizzard, Cherry Still In The 'Smiles Business'Formerly with the NHL's New Jersey Devils, Daniel Cherry took a f ...
- Google Moves Aggressively Into In-App Ads, Launches Open BiddingGoogle on Thursday will announce plans to aggressively move into in-app mobi ...
- Google, Facebook, Others Pitch In-App Ads' Brand SafetyMany more major brands are pumping big ad dollars into mobile game ...
- Activision Blizzard Hires Execs From NHL, NBA, NBCDaniel Cherry III brings over 20 years of marketing experience, including ...
- Tapjoy Launches Interplay Studio, Designs Custom-Branded Mobile App Gaming AdsThe studio draws on Tapjoy's mobile gaming and advertising expertise to devel ...
- Nickelodeon Adds Augmented Reality To Mobile PropertiesNickelodeon's Sky Whale app, its most popular mobile property, is getting ...
- Power Rangers Taps Augmented Reality For Ad CampaignTo celebrate 25 years of Power Rangers, the iconic superhero franchise ...
- Rovio Losing Games HeadA week after issuing a profit warning, “Angry Birds” maker Rovio ...
- AI Used To Catch Bugs In Games In AdvanceArtificial intelligence has plenty of uses and now one of them involv ...
- Ghostbusters Launching Augmented Reality GameThe augmented reality game "Ghostbusters World" will enable players to capture ghos ...
- App Engagement Iffy, iOS Retention Rates Top AndroidWhile making headway in terms of both user retention rates and engagemen ...
- Is PlayStation Reviewing Its Creative In EMEA?PlayStation is on the hunt for a new creative agency for i ...
- Google App Campaigns Gain Ground On Facebook, Fraud Installs UpWhile Facebook remains the leading media source for app marketers across t ...
- Honda Pits Pro Driver Against Pro Gamer"The Honda Civic Type R is a race car disguised as ...
- GambleAware Seeking An Agency For Awareness DriveThe charity promoting safer gambling, GambleAware, is seeking pitches for a GBP ...
- NCM Seeks Advertisers For Theater AR ExperienceThe firm is pitching agencies on its new interactive augmented reality gami ...
- Machinima Rebrands As It Targets Gamers Across PlatformsMachinima, the video game culture and entertainment company owned by Warner Bros ...
- 'War On The Floor': BBH Transforms NBA Arena Into Mythic Nordic LandscapeThe activation, said to be a first, combined projection technology and ...
- State Farm Names E-Sports AORState Farm has named ReKTGlobal as its agency of record for e-sport ...
