Facebook Begins Testing Oculus Mobile App Ads, Eyes New Revenues For Game Developers

Facebook on Wednesday announced the rollout of what it described as a "small test" of in-headset ads for its Oculus mobile app.

The ads, which are being deployed by game developers, including Blaston from Resolution Games, enable advertisers to leverage virtual reality applications.

Facebook said the deployment will enable developers to generate new ad revenues from features built on the Oculus platform, and will also help brand marketers test and develop new ways of communicating with consumers.

"For now, this is a test," a Facebook spokesperson noted, adding: "Once we see how this test goes and incorporate feedback from developers and the community, we’ll provide more details on when ads may become more broadly available across the Oculus Quest Platform and in the Oculus mobile app, as well as guidance for businesses and developers interested in advertising on Oculus."

Facebook said the Oculus ads will follow Facebook's overall advertising principles and privacy guidelines.

"While testing ads in Oculus apps, Facebook will get new information like whether you interacted with an ad and if so, how," the company noted on its corporate blog, adding: "For example, if you clicked on the ad for more information or if you hid the ad. Outside of that, this test doesn’t change how your Oculus data is processed or how it informs ads. As a reminder, here’s some info on the Oculus data that isn’t used to target ads."

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