Family-Focused Web3 App Turns Baby Shark Into A Digital Collectibles Game

The Pinkfong Company -- the global entertainment company behind the global phenomenon Baby Shark -- has announced a new partnership with family-focused Web3 platform Toekenz Collectibles, and the future launch of a Baby Shark digital collection and blockchain-based game.

Through use of the Toekenz app, children will be able to customize, play with and collect their favorite Baby Shark characters while learning about new technology in a digital environment.

“Parents and guardians also get the ability to learn alongside their little ones about the trading economy of digital collectibles, all within a kid-safe environment,” Toekenz states.

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As part of this partnership and approach, users will also be able to share a free Baby Shark digital collectible with friends or the Toekenz DAO, a kid’s choice community within Toekenz where children are meant to exercise “democratic decision making.”

“Baby Shark is the perfect brand for Toekenz’s launch and genesis drop,” says co-founder and CEO of Toekenz Collectibles Iris Ichishita, who cites Baby Shark's YouTube status as the most-viewed video of all time, its family-oriented focus, along with its franchise across channels.

Toekenz is the first family-focused and supposedly “kid-safe” NFT platform, built for end-to-end parental control that aims to feature user-friendly games and a marketplace designed to prepare the next generation of digital citizens for Web3.

“We look forward to adding to this project’s roadmap and delighting fans,” says James Runnels, co-founder and chairman of Toekenz Collectibles and CEO of Digital Prime Technologies.

The announcement comes soon after Toekenz Collectibles announced its licensing partnership with American toy manufacturer Mattel and Canadian entertainment company Boat Rocker.

The Toekenz app, which features Play-to-Collect games, an intergenerational DAO, and a metaverse marketplace -- is currently in beta testing and will be available to the public in Q1 2023 via the Apple and Google app stores.

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