• by Fern Siegel , March 9, 2023

Betting brand Sky Bet has selected Grey London as the agency of record after a competitive review.

Grey is charged with developing a long-term strategic brand platform for Sky Bet.

Jonny Tennant Price, Joint MD Grey London, said: “In the next few months, we will be implementing a pioneering new brand strategy for Sky Bet that will lead to exciting new creative work. With a strong partnership between agency and client, Sky Bet is at the start of an exciting new chapter.”

Flutter Entertainment is the parent of various brands, including Sky Betting & Gaming, Fan Duel and Sportsbet, the largest online sports betting company in the world.

Grey is part of AKQA Group.