- What You Guessed Is True: 40% of Xbox Live Viewers AREN'T Men
Around the Net in Video, P.J. Bednarski - Friday, September 20, 2013
Microsoft confirmed that 40% of the Xbox LIVE audience are women, accordi ...
- It's Game Over for 10% of Machinima's Workforce
Online Video Daily, P.J. Bednarski - Wednesday, September 18, 2013
Machinima, one of the big players among YouTube's channels but pursuing ...
- Kids Using Tablets, Apps More
Marketing Daily, Aaron Baar - Monday, September 16, 2013
According to research from The NPD Group, nearly 80% of parents w ...
- Blue Ox's SideDraft App Lets Fantasy Football Fan Bet Real Money
Online Media Daily, Gavin O'Malley - Friday, September 13, 2013
Blue Ox Entertainment is expanding into fantasy football with SideDraft -- ...
- CBS Interactive Debuts Fantasy Football Gaming App
Online Media Daily, Gavin O'Malley - Thursday, September 12, 2013
As mobile emerges as a key content channel for consumers, networks a ...
- Range Rover Sport Climbs Pikes Peak
Marketing Daily, Karl Greenberg - Friday, September 6, 2013
The campaign, which Land Rover says is weighted toward digital, includes W ...
- Branded Game Extends Snapple's Real Facts Campaign
Marketing Daily, Karlene Lukovitz - Friday, September 6, 2013
It's been employing videos, social media posts with animated gifs, memes a ...
- Jinni Improves Xbox Entertainment Options
Online Media Daily, Fern Siegel - Friday, September 6, 2013
Video content discovery solutions provider Jinni has signed a multiyear agreement wi ...
- Spokescrumbs Tout Honda Odyssey, Get Vacuumed
Marketing Daily, Karl Greenberg - Friday, August 30, 2013
A new campaign for the 2014 Odyssey via agency of record R ...
- Fantasy Football Grows Fan Base, Attracts Brand Marketers
Online Media Daily, Gavin O'Malley - Friday, August 30, 2013
This year, fantasy football is bigger than ever, and according to n ...
- Electronic Arts COO Says Every Video Game Must Now Have An Online Component
Around the Net in Video, P.J. Bednarski - Tuesday, August 27, 2013
Electronic Arts COO Peter Moore states it plainly: Speaking to
Engadget ... - New Ben 10 Game Released On iOS
Online Media Daily, Fern Siegel - Thursday, August 22, 2013
Cartoon Network has released Ben 10 Slammers, a strategic card game bas ...
- Jamster Settles 'Scareware' Charges With FTC
Online Media Daily, Wendy Davis - Thursday, August 22, 2013
Jesta Digital has agreed to issue refunds to consumers and pay ...
- NEW! Pepsi MAX Reveals Why NFLer Barry Sanders Retired
Out to Launch, Amy Corr - Thursday, August 22, 2013
The latest TV spot for Pepsi MAX reveals the real reason w ...
- The Roller-Coaster Ride Has Ended For Theme Parks
Marketing Daily, Laurie Petersen - Tuesday, August 20, 2013
Two-thirds of all teens ages 12-17 have visited a park in t ...
- Upping The Game
Mobile Insider, Steve Smith - Tuesday, August 20, 2013
Recent tablet game titles suggest that devices will pose a serious challen ...
- Disney Interactive Launches Disney Infinity
Online Media Daily, Fern Siegel - Monday, August 19, 2013
Disney Interactive has launched Disney Infinity, a gaming universe for Xbox 36 ...
- Google Makes TrueView Ad Format Available In Video Games
Online Media Daily, Laurie Sullivan - Tuesday, August 20, 2013
Google is making its TrueView advertising format available globally to video ga ...
- Vubiquity Delivers GSN's First VOD Offering
MediaDailyNews, Fern Siegel - Thursday, August 15, 2013
Vubiquity, a global provider of multiplatform video services, has done a de ...
- Nearly Three Weeks Since Hacker Threat Closed PCGamer Site
Around the Net in Video, P.J. Bednarski - Tuesday, August 6, 2013
It’s been almost three weeks since publishing group Future discovered that hacke ...
- Downloading Apps Becoming Most Popular iTunes Activity
Online Media Daily, Mark Walsh - Monday, August 5, 2013
Downloading free apps is fast approaching listening to music as the mo ...
- Want A Free Super Bowl Ad?
Gaming Insider, Stephen Baer - Monday, August 5, 2013
Are you a small business in the market for some prime advertisi ...
- Arby's Scores With Social Media Games Initiative
Marketing Daily, Karlene Lukovitz - Tuesday, July 30, 2013
Arby's recently ran one of its largest social media/mobile-based games initiatives ...
- Facebook Unveils Promo Effort For Mobile Games
Online Media Daily, Mark Walsh - Tuesday, July 30, 2013
Facebook on Tuesday announced a new pilot program to help mostly small ...
- App Marketing Costs Rise in June As Downloads Dip
Online Media Daily, Mark Walsh - Wednesday, July 31, 2013
Growing demand for Facebook's mobile app install ads helped push up avera ...
- Zynga Loses More Execs
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, July 30, 2013
Troubled game developer Zynga has reportedly lost three top executives in t ...
- Activision Buys Back Vivendi Shares For $8B
Around the Net In Online Marketing, Gavin O'Malley - Friday, July 26, 2013
Activision Blizzard reached a deal to buy itself back from struggling publish ...
- Under Armour Enlists Superman, Batman In Game Plan
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 24, 2013
An alliance between Under Armour and Warner Bros.-DC (Comics) Entertainment has produc ...
- Beyond Gamification: Immersion Trumps Engagement
MoBlog, Steve Smith - Tuesday, July 23, 2013
Marketers can learn more from games than attempting to modify behaviors v ...
- Machinima Wants to Start an Online Video Network
Around the Net in Video, P.J. Bednarski - Friday, July 19, 2013
Machinima wants to start its own online video service, and as beg ...