- Virtual Currency Co. BigDoor Gets Real Money
Online Media Daily, Gavin O'Malley - Tuesday, June 8, 2010
BigDoor, a provider of white-label virtual goods systems, on Tuesday said ...
- Pepsi Seeks Young Entrepreneurs For Pilot Program
Marketing Daily, Aaron Baar - Monday, June 7, 2010
"As it becomes more challenging to engage consumers, and as new [medi ...
- Johnsonville Sausage Expands UGC Initiatives
Marketing Daily, Karlene Lukovitz - Friday, June 4, 2010
On the UGC/digital involvement front, Johnsonville is building on its strategy ...
- Activision Teases New 'Guitar Hero' Game
Marketing Daily, - Friday, June 4, 2010
The new game, "Guitar Hero: Warriors of Rock," will feature a story-driv ...
- EA Sports Touts Tiger, Teammates In Campaign
Marketing Daily, Aaron Baar - Thursday, June 3, 2010
A digital campaign continues the metaphor, with Woods and other professionals usi ...
- Will Hulu Play on My Xbox ... For Long?
VidBlog, Steve Smith - Thursday, June 3, 2010
Rumors were flying that hulu would become a paid service on t ...
- Toys 'R' Us Boutiques Promote 'Toy Story 3'
Marketing Daily, Karl Greenberg - Tuesday, June 1, 2010
The flagship store in New York's Times Square will include a walk- ...
- Adding Virtual Value To Real Product
Gaming Insider, Shankar Gupta - Tuesday, June 1, 2010
If you've hidden all the "Farmville" and "Mafia Wars" notifications on yo ...
- Study: Casual Games Make You Smarter
Online Media Daily, Erik Sass - Friday, May 28, 2010
Casual online games can improve cognitive function in people who play the ...
- Average Spend On Virtual Goods Up 14% In '10
Marketing Daily, Mark Walsh - Thursday, May 27, 2010
Most people are buying them from within online games (57%), followed ...
- Average Spending On Virtual Goods Up 14% in 2010
Online Media Daily, Mark Walsh - Thursday, May 27, 2010
A new study finds that only a minority of Americans are buyi ...
- Wild Gestures
Media Magazine, Steve Smith - Tuesday, May 11, 2010
The next game controller you pick up in your living room . ...
- Zynga Teams With Yahoo On Social Games
Online Media Daily, Mark Walsh - Wednesday, May 26, 2010
Highlighting efforts to ease its reliance on Facebook, social game company Zyn ...
- Sony To Offer HBO Shows Through PlayStation 3
Around the Net In Media, Fern Siegel - Wednesday, May 26, 2010
Sony Corp. has agreed to offer Time Warner's HBO programs through i ...
- Yahoo Deal Gives Zynga Wings
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, May 26, 2010
Despite signing a five-year extension to its partnership with Facebook, Zynga ju ...
- Google-Backed SCVNGR Takes On Foursquare
Online Media Daily, Laurie Sullivan - Tuesday, May 25, 2010
SCVNGR wants to build a game layer on top of the worl ...
- Microsoft Ready To Reorg Marketing Big Time, Analyst Says
Online Media Daily, Laurie Sullivan - Tuesday, May 25, 2010
Evidently, Steve Ballmer, Microsoft's chief executive officer, has had enough. Maybe that ...
- Device "Founding Fathers" Out At Microsoft
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, May 25, 2010
Robbie Bach and J Allard -- who
TechFlash calls the "foundi ...
- Toyota's Scion Takes The Kids For A Ride
Marketing Daily, Karl Greenberg - Monday, May 24, 2010
Jack Hollis, VP of Scion, tells Marketing Daily that the eight-week-long "Unlo ...
- Whiskey Media Launches Screened for Movie Fans
MediaDailyNews, Erik Sass - Sunday, May 23, 2010
Whiskey Media, the parent company of Wiki-style enthusiast Web sites including Gia ...
- Zynga Deal Highlights Facebook's Vulnerability
The Social Graf, Erik Sass - Monday, May 24, 2010
Sometimes success tells you as much about a company's weaknesses as i ...
- How Android Will Change Gaming
Gaming Insider, Josh Lovison - Friday, May 21, 2010
So for those who weren't following Google's I/O conference yesterday: holy co ...
- Bing In-Game Advertising Campaign Pushes Players To Search Engine
SearchBlog, Laurie Sullivan - Friday, May 21, 2010
Just when you thought in-game advertising fell victim to declining video ga ...
- Facebook And Zynga Make Up, Make Deal
Online Media Daily, Mark Walsh - Tuesday, May 18, 2010
Facebook and Zynga have apparently put aside their squabbling long enough ...
- Booyah Wins Big Bucks
MoBlog, Mark Walsh - Monday, May 17, 2010
Banking a huge $20 million funding round, mobile social gaming company Booy ...
- The IPad: It's All About The Apps
Gaming Insider, Jeremy Mayes - Friday, May 14, 2010
Apple has done it again. The company known for continual innovation launch ...
- NBC, Microsoft Team For Digital Marketing Effort
MediaDailyNews, Wayne Friedman - Thursday, May 13, 2010
Looking to improve its digital preseason marketing versus a year ago, N ...
- NBC Taps Microsoft Advertising To Promote Fall Lineup Across Digital Screens
Online Media Daily, Gavin O'Malley - Thursday, May 13, 2010
NBC and Microsoft Advertising on Thursday announced a partnership designed to promo ...
- Chevy Goes To Bat With 3D IPad Game
Marketing Daily, Karl Greenberg - Monday, May 10, 2010
Chevrolet is extending its involvement in baseball as a marketing platform f ...
- The Motivation Bubble
Social Media Insider, David Berkowitz - Tuesday, May 11, 2010
We're getting so good at motivating consumers that we're motivating them ...