- Calgon Launches 'Take Me Away!' Moments Contest
Marketing Daily, Nina Lentini - Monday, August 16, 2010
"Calgon as a brand tended to be for an older demographic," Shar ...
- Power's Web Intel Unit Looks At Green Lives
Marketing Daily, Karl Greenberg - Friday, June 4, 2010
Teens, early careerists and boomers are advocates of green lifestyles through se ...
- Buick's New Demographic Target: Greg and Laurie Robbins
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 11, 2010
Greg and Laurie Robbins are in their early 40s, have two kid ...
- Gens X/Y, Rich Households Hike Private-Label Sales
Marketing Daily, Sarah Mahoney - Thursday, May 6, 2010
Besides affluent shoppers, younger ones show continued enthusiasm for private labels. "It ...
- GenX and Millennials Driving Recovery
Research Brief, Jack Loechner - Thursday, March 25, 2010
According to a new report from PricewaterhouseCoopers and Retail Forward, entitled T ...
- Generational Mix Reveals Shopping Similarities and Differences
Research Brief, Jack Loechner - Thursday, March 18, 2010
While The Research Brief has been looking at Boomers and Millenials ...
- Report: Gen Y Will Spend Us Into Recovery
Marketing Daily, Sarah Mahoney - Tuesday, March 9, 2010
Shoppers are habitually much more methodical in the ways they save, usi ...
- Study Finds Convenience Key For Young Diners
Marketing Daily, Karlene Lukovitz - Friday, January 29, 2010
While value remains critical, "Young adults and young families, especially, are press ...
- Matures Are Prolific E-Mailers, Online Shoppers
Research Brief, Jack Loechner - Thursday, November 19, 2009
Findings from the CTAM Pulse report, that includes data from the Li ...
- Younger Moms Blog About Jeep, Green Things
Marketing Daily, Karl Greenberg - Thursday, November 12, 2009
"What we found was there's a large segment of moms talking abo ...
- Pursuit Of 'Value' Is Grounded In Shifting Values
Marketing: Sports, Jon Last - Tuesday, November 10, 2009
It's bothersome that, for many, discounting appears to be the catch-all cu ...
- Beware Rising Differences In Outlook
Marketing Daily, Bob Deutsch - Friday, September 11, 2009
In times of economic stress, fundamental differences among Millennials, Gen X a ...
- Luxury Cars Becoming A Little Less Luxurious
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 26, 2009
Automakers reacting to a 21% drop in luxury car sales last ye ...
- Time To Focus On Gen X's Insurance Needs
Marketing Daily, Aaron Baar - Thursday, July 30, 2009
Members of Generation X are starting to see the value of insuranc ...
- Where People Are Spending Their Time
OMMA Magazine, Christine Champagne - Wednesday, January 5, 2011
The average online consumer in the United States is now spending ...