• Automotive News, Tuesday, May 11, 2010 10:49 AM

Greg and Laurie Robbins are in their early 40s, have two kids, make $130,000 a year between them, live in a $363,000 house, are on Facebook and shop at Target, Starbucks, Apple, J.Crew and Whole Foods. They're also fictional, but they represent the target that General Motors is shooting for, Chrissie Thompson reports.

"Buick is a conquest brand," says Craig Bierley, Buick-GMC director of advertising and sales promotion. "The loyalists will find their way back."

There are an unusually high number of comments to the short piece, ranging from readers younger than the target who find the new Buicks "hot" to older ones who think the brand is "forgetting its roots."

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