- Oldies, But Goodies
Research Brief, Jack Loechner - Monday, March 26, 2018
Everyone's talking about the retro trend in television as iconic shows from ...
- Super Bowl LII Fans To Advertisers, NFL: Entertain Me, Keep Politics Out Of The Game
Digital News Daily, Laurie Sullivan - Thursday, February 1, 2018
Fans sent a strong message to the NFL, players and advertisers in ...
- Gen Xers Are Depressed, Under Pressure
Mediapsssst, Richard Whitman - Sunday, November 26, 2017
That's according to a new Leo Burnett Study. Cry me a river ...
- Study Finds Two In Three Consumers Trust Branded Content More Than Traditional Advertising
Native Insider, Tobi Elkin - Wednesday, June 21, 2017
A new study by Time Inc. reveals that two in three consumers ...
- Gen Zers Are Savvy Ad Blockers
Data and Targeting Insider, Laurie Sullivan - Thursday, April 13, 2017
Those born during the Gen Z generation have no problem with letting ...
- Ad Blockers Comprise More Than A Quarter Of Internet Users
RTBlog, Tobi Elkin - Thursday, February 16, 2017
While ad blocking remains a major hurdle for advertisers, publishers, and the ...
- Gen Xers Spends More Time On Social Than Millennials
The Social Graf, Erik Sass - Wednesday, January 18, 2017
Gen Xers, defined as adults ages 35-49, spend significantly more time on ...
- You Have To Get Up Pretty Early To Sell Anything
VidBlog, P.J. Bednarski - Friday, November 4, 2016
New research from YuMe shows consumers are most receptive to online advertising ...
- A Force To Be Reckoned With
Research Brief, Jack Loechner - Wednesday, August 24, 2016
The growing impact of Millennials on society and every industry is why ...
- Affluent GenXers Overtake Affluent Boomers
Research Brief, Jack Loechner - Tuesday, September 29, 2015
According to the 2015 Ipsos Affluent Survey USA, for the first time ...
- Gen Xers Do Not Give Away Brand Loyalty
Search Marketing Daily, Laurie Sullivan - Wednesday, August 5, 2015
It's not easy to earn brand loyalty from Generation X, the set ...
- Content Marketing Sees Solid Growth, B2C Marketing On Upswing
MediaDailyNews, Wayne Friedman - Thursday, July 9, 2015
Global content marketing continues to steadily grow -- especially among millennial and ...
- Millennials Aren't The Only Ones Who Want Good Customer Service
Marketing Daily, Aaron Baar - Wednesday, May 13, 2015
While Millennials have long been regarded as having a higher expectations for ...
- How And Where Affluents Are Shopping In Today's Omni-Channel Marketplace
Engage:Affluent, Bob Shullman - Wednesday, April 1, 2015
Finally, winter has departed and spring has officially arrived, so it's now ...
- Luxury Brands Through The Eyes Of The Affluent Generations
Engage:Affluent, Bob Shullman - Wednesday, March 11, 2015
Our previous column was the first of two that focus on the ...
- Gen X Is 50; Are We Going To Call Them Boomers Now?
Engage:Boomers, Stephen Reily - Monday, February 9, 2015
I've written here before about whether "Boomer" is the best term to ...
- Millennial, Gen X And Boomer Women: Not As Different As You Might Think
Engage:Millennials, Aliza Freud - Friday, January 30, 2015
The great differences between the Millennial, Gen X and Boomer generations are ...
- Watch Out Gen Y, Gen Z Is Nipping At Your Heels
Engage:Millennials, Kipp Jarecke-Cheng - Friday, January 23, 2015
Nearly 16 years ago, when I was covering ad-tech for an advertising ...
- Is Gen X The Dark Horse In 50+ Marketing?
Engage:Boomers, Mark Bradbury - Thursday, December 11, 2014
There's no doubt Baby Boomers have changed how endemic categories (e.g., health ...
- The Young: Drivers Of The Luxury Market
Engage:Affluent, Brittany Barnic - Wednesday, September 24, 2014
The luxury marketplace, where the high-end goods reside and the affluent in ...
- In Addition To Age, Millennials Differ In Many Ways
Engage:Affluent, Bob Shullman - Wednesday, August 27, 2014
As part of our recent focus on wealth, our previous two columns ...
- Gen X Is The Generation That Affluent Marketers Can't Afford To Ignore
Engage:Affluent, Bob Shullman - Wednesday, August 6, 2014
As part of our recent focus on wealth, our previous column, "Millennials ...
- Yo, Muthafather, Get The Swagger Wagon
Marketing Daily, Karl Greenberg - Tuesday, August 5, 2014
On the heels of Toyota's social media influencer campaign for the new ...
- Gen-X'ers Viewed As A Marketing Opportunity
Research Brief, Jack Loechner - Tuesday, August 5, 2014
According to a recent study from the Shullman Pulse, marketers and their ...
- Millennials Are the Future, But Boomers Are Today
Engage:Affluent, Bob Shullman - Wednesday, July 2, 2014
Recently my columns have focused on millionaire consumers, those with a personal ...
- Denny's Offers Branded, Remixed Atari Games
Marketing Daily, Karlene Lukovitz - Tuesday, July 1, 2014
The games -- designed primarily to attract Gen X consumers with families, ...
- Brands To Consumers - Can You Trust Me Now?
SearchBlog, Laurie Sullivan - Wednesday, May 28, 2014
Brands still need to overcome an "enormous" level of skepticism when it ...
- Bowlmor AMF Launches Campaign To Tout Its AMF Centers
Marketing Daily, Karl Greenberg - Tuesday, May 6, 2014
Bowling isn't exactly an extreme sport; it's not sexy, doesn't involve bungie ...
- Users Trust Online Retailers With Data Privacy, Less Confidence With Advertisers, Marketers
MediaDailyNews, Laurie Sullivan - Monday, April 14, 2014
Online auctions, banking, social networks, and competitions are taking the brunt of ...
- Older Generations Warming Up To Mobile Local Search
SearchBlog, Laurie Sullivan - Tuesday, April 15, 2014
Some 47% of consumers searched for local restaurants on a mobile device ...