Tag results for "gen x"
- The 'Ouch' Economy: Most Age Groups Are Cutting Back On SpendingGen Z is least likely to be cutting back on entertainment, Jung ...
- Gen X, Gen Z Vary Widely In Their Customer Service Demands, Study FindsGen X shoppers demand channel choices and rewarding customer care experiences mo ...
- Hearst And Michael Clinton Launch Digital Content Platform For 50+ AudienceThis older group of 'Re-Imagineers' controls 70% of the wealth in th ...
- Are Virtual Goods The Future Of Brand Marketing? They Are Viewed As Luxury Items, Study FindsA study by Razorfish reveals 71% of respondents see virtual goods ...
- Surprise: Older People Care More About Brand Purpose Than Gen ZWhile purpose matters to all age groups, Gen X watches most closel ...
- Consumers Ready To Spend -- Well, MaybeSome consumers cut spending and change habits, but a lot depends ...
- In-App Spending Habits: 24% Of Gen Z Would Pay One-Time Fee To Remove AdsA study of users of gaming and non-gaming apps identified patterns ...
- Boomers' Last Stand: They're More Likely Than Other Groups To Buy By EmailGen Z is least likely to have purchased by email, and millennia ...
- Movie Business Isn't Totally In The Clear - Just Ask Some U.S. Movie Theater ChainsBig movie-studio owners have touted the return of profitability and strong box-offi ...
- Marketers Should Avoid Politically Framing Messages In Ads, Collage Group SaysThe survey suggests White, Hispanic, Black and Asian-American consumers respond to econom ...
- I Am Generation JonesI was born in 1961. I always thought that technically made ...
- Study: Gen Z Prefers Social Media To Email And Phone When BuyingGen Z consumers prefer to engage with brands on social media v ...
- Let's Go To Video: Consumers Worldwide Say It Helps Them Shop OnlineProduct demonstration videos are popular, but unboxing videos are less so, Brightco ...
- Gen Z Says Bring It On: They're Open To Email And PersonalizationBut consumers are sick of badly personalized digital ads, Scorpion reports. ...
- Loyalty Hounds: Bridge Millennials Are Most Likely To Join Multiple Brand ProgramsBridge Millennials -- people ages 34-44 -- are loyal. But like everyon ...
- I Am Generation JonesI was born in 1961. I always thought that technically made ...
- Jittery Gen Z: They're Quick To Jump When Faced With Bad ServiceGen X and Baby Boomers are more willing to give brands ...
- Big-Hearted Marketing Brands Place Higher Priority On 'Values' Than Consumers DoBut people in the upper income brackets are more likely to ...
- I Want: Gen Zers And Millennials Are Practical When Buying Financial ServicesGen Xers are more inclined to focus on emotional factors, while Boome ...
- Consumers Want Funny And Reassuring Emails From Brands: StudyGen Z is the demographic least inclined to like email -- millennia ...
- Ancient Nutrition Super-Feeds Underserved Gen-XOk, Boomer! Move over. Time to make room for another aging segme ...
- Holiday Boom Boom: Shoppers Are Eager To Start Buying, Study ShowsMobile will account for 49% of all sales, Fluent reports. But G ...
- Consumers Add Themselves To Holiday Gift List: PwC Says Pent-Up Savings Unleashed During HolidaysConsumers plan to spend an average of $442 on themselves this holid ...
- Spotify Brand Playlists: Sweet Music to Millennial-Seeking EarsWhat do you do if your company is being described as "stodg ...
- Q&A Interaction Drives 157% Lift In ConversionsThe PowerReviews study reveals that when product Q&As are missing, one ...
- GfK Finds Americans Postponing Major Life Changes, Disrupting Key CategoriesThe findings vary by generation, but overall show marked drops in t ...
- Streaming Consumption Overtakes Live TV, TV Time-Spent Below Pre-Pandemic Level83% report watching streamed TV, versus 81% watching live TV. Heavy live- ...
- The Text Tide: Channel Is Moving Up On Email, Especially Among Gen ZersThe majority of consumers still prefer email for brand communications. But 8 ...
- Gen Z Zig-Zags: It's The Only Cohort That Doesn't Prefer Email As A ChannelThe youngest group likes social media-- but they rank email as ...
- Google: When Slogans Are Created By Machine LearningArtist and author Douglas Coupland created a series of slogans using machi ...
