Tag results for "gen x"
- Retail Winners: Nike, Levi's Nail The Store Experience Across GenerationsChangeUp study finds that Walmart, Kohl's and Target continue to underwhelm. ...
- Appreciating The Gen X Affluent ConsumerOver the next 10 years, Gen X will continue to be ...
- Critical Shifts In Consumer Behavior Changing Paid Media BuysData released Tuesday suggests editorial sites are often overlooked and undervalued ...
- Castlecore, Fisherman Aesthetic, Primary Colors: Pinterest Predicts 2025For the first time, the social platform is offering limited-edition trend product ...
- 67% Likely To Purchase After Seeing An Influencer-Endorsed Product In OOH Ad: OAAAGen Z and Millennials are significantly more engaged with OOH advertising compar ...
- 37% Of Gen X Make Purchases From Ads, Study ShowsGen X and Baby Boomer generations are most receptive to digital a ...
- Nearly Half Of Podcast Listeners Have Learned About New Brands, ProductsPodcasts have become popular ad and marketing tools for brands to promo ...
- Sailing Across Holiday Shopping ChannelsHoliday shopping is projected to rise 7%, although 57% of respondents ...
- Baby Boomers Are Richest Generation Ever -- Gen X, Millennials, You LoseA global report credits soaring real estate and stock prices boosting boome ...
- Reddit Users Challenge Google, Sending Business Owners A MessageMany small businesses find they can gain traction by treating Reddit ...
- Gen Z Diners Value Experience Over Price, Convenience: StudyA new study finds over a third of diners are often disappoint ...
- IAB Benchmarks Value Of Free Digital Media Access To ConsumersThe study examines the value consumers would want in exchange for n ...
- Why Andi May Succeed In Search Automation Where Others Failed"I'm really excited about the assistant part of generative AI," says An ...
- Younger Travelers Taking To Cruise VoyagesYounger travelers are discovering the economy and convenience of cruise ship trave ...
- What Does 'Buy American' Really Mean?"Many Americans consider where the products they buy are made in hop ...
- Crayola, Lysol, Dove Top Brands For Gen XLego, ranked 45 on the list, has also been particularly successful ...
- Tech Purchases Are Taking More Time And Involving More People, Study FindsMost IT decision makers agree that the technology purchasing process is becomi ...
- Amazon Leads In Fake Reviews As Consumer Trust Continues To ErodeSixty-three percent of U.S. consumers surveyed said they are more concerned abo ...
- The 'Ouch' Economy: Most Age Groups Are Cutting Back On SpendingGen Z is least likely to be cutting back on entertainment, Jung ...
- Gen X, Gen Z Vary Widely In Their Customer Service Demands, Study FindsGen X shoppers demand channel choices and rewarding customer care experiences mo ...
- Hearst And Michael Clinton Launch Digital Content Platform For 50+ AudienceThis older group of 'Re-Imagineers' controls 70% of the wealth in th ...
- Are Virtual Goods The Future Of Brand Marketing? They Are Viewed As Luxury Items, Study FindsA study by Razorfish reveals 71% of respondents see virtual goods ...
- Surprise: Older People Care More About Brand Purpose Than Gen ZWhile purpose matters to all age groups, Gen X watches most closel ...
- Consumers Ready To Spend -- Well, MaybeSome consumers cut spending and change habits, but a lot depends ...
- In-App Spending Habits: 24% Of Gen Z Would Pay One-Time Fee To Remove AdsA study of users of gaming and non-gaming apps identified patterns ...
- Boomers' Last Stand: They're More Likely Than Other Groups To Buy By EmailGen Z is least likely to have purchased by email, and millennia ...
- Movie Business Isn't Totally In The Clear - Just Ask Some U.S. Movie Theater ChainsBig movie-studio owners have touted the return of profitability and strong box-offi ...
- Marketers Should Avoid Politically Framing Messages In Ads, Collage Group SaysThe survey suggests White, Hispanic, Black and Asian-American consumers respond to econom ...
- I Am Generation JonesI was born in 1961. I always thought that technically made ...
- Study: Gen Z Prefers Social Media To Email And Phone When BuyingGen Z consumers prefer to engage with brands on social media v ...
