Tag results for "gen x"
- I Am Generation JonesI was born in 1961. I always thought that technically made ...
- Jittery Gen Z: They're Quick To Jump When Faced With Bad ServiceGen X and Baby Boomers are more willing to give brands ...
- Big-Hearted Marketing Brands Place Higher Priority On 'Values' Than Consumers DoBut people in the upper income brackets are more likely to ...
- I Want: Gen Zers And Millennials Are Practical When Buying Financial ServicesGen Xers are more inclined to focus on emotional factors, while Boome ...
- Consumers Want Funny And Reassuring Emails From Brands: StudyGen Z is the demographic least inclined to like email -- millennia ...
- Ancient Nutrition Super-Feeds Underserved Gen-XOk, Boomer! Move over. Time to make room for another aging segme ...
- Holiday Boom Boom: Shoppers Are Eager To Start Buying, Study ShowsMobile will account for 49% of all sales, Fluent reports. But G ...
- Consumers Add Themselves To Holiday Gift List: PwC Says Pent-Up Savings Unleashed During HolidaysConsumers plan to spend an average of $442 on themselves this holid ...
- Spotify Brand Playlists: Sweet Music to Millennial-Seeking EarsWhat do you do if your company is being described as "stodg ...
- Q&A Interaction Drives 157% Lift In ConversionsThe PowerReviews study reveals that when product Q&As are missing, one ...
- GfK Finds Americans Postponing Major Life Changes, Disrupting Key CategoriesThe findings vary by generation, but overall show marked drops in t ...
- Streaming Consumption Overtakes Live TV, TV Time-Spent Below Pre-Pandemic Level83% report watching streamed TV, versus 81% watching live TV. Heavy live- ...
- The Text Tide: Channel Is Moving Up On Email, Especially Among Gen ZersThe majority of consumers still prefer email for brand communications. But 8 ...
- Gen Z Zig-Zags: It's The Only Cohort That Doesn't Prefer Email As A ChannelThe youngest group likes social media-- but they rank email as ...
- Google: When Slogans Are Created By Machine LearningArtist and author Douglas Coupland created a series of slogans using machi ...
- Tracking Tumult: Consumers Don't Like It, Want To Be Asked For Their ConsentA staggering 70% of consumers dislike the idea of tracking people f ...
- Living Large Online: Gen Zers Think Digital Appearance Is More Important Than PersonalAlmost half of Americans spend more time browsing than working out ...
- One Year Later, Mindshare Finds Americans More 'Hopeful,' But Less 'Prepared' TooOne year and 19 in-depth consumer tracking studies later, Americans are feeli ...
- Marketing Emails Are Polluting The Environment, Study ClaimsThe average UK consumer receives 4,250 promotional emails per year. And th ...
- Don't Bother Trying To Sell Boomers On Black Friday: StudyBoomers started their shopping earlier. But younger generations haven't, quantilope reports. ...
- Bring On Halloween, Although Search Data Shows A Rocky RoadMany search marketers have geared up organic and paid-search campaigns. Data fr ...
- Consumers Expect To Shop More Online After COVID-19: StudyThree-fourths of consumers in several countries say they have lost jobs ...
- Adobe: How Millennials, Gen X Cope With Productivity Challenges At Work, HomeAs performance and productivity change how we live and work, millennials a ...
- Hyundai Venue Appeals To Gen Z, Gen YCurrently more than half of Venue customers are among Generations X, ...
- How JLo Shattered The Ageism Glass Ceiling In 2020Beyond Jlo's role in the movie "Hustlers," her Super Bowl performance w ...
- Gen X And Boomers Split Digital And Traditional Media Consumption EvenlyDigital may mean everything to many agencies, but the IPA reminds th ...
- No Big Surprise: Social Media More Important To Younger UsersIn recent study, (49.3%) of U.S. boomers are forecast as social med ...
- Shoppers Plan To Use Mobile For In-Store Buying: StudyAmerican consumers are influenced by physical contact with products before buying, Shopki ...
- Consumers Demand Honesty, Transparency Of Influencers, Study FindsBaby boomers are most skeptical of influencers, and millennials are second, Influence. ...
- The Increasing Insanity Of Marketers' Indifference Toward Older ConsumersThe latest U.S. Consumer Expenditure Survey provides a wealth of evidence w ...
