Tag results for "gen x"
- Study Finds Two In Three Consumers Trust Branded Content More Than Traditional AdvertisingA new study by Time Inc. reveals that two in three consumers ...
- Gen Zers Are Savvy Ad BlockersThose born during the Gen Z generation have no problem with letting ...
- Ad Blockers Comprise More Than A Quarter Of Internet UsersWhile ad blocking remains a major hurdle for advertisers, publishers, and the ...
- Gen Xers Spends More Time On Social Than MillennialsGen Xers, defined as adults ages 35-49, spend significantly more time on ...
- You Have To Get Up Pretty Early To Sell AnythingNew research from YuMe shows consumers are most receptive to online advertising ...
- A Force To Be Reckoned WithThe growing impact of Millennials on society and every industry is why ...
- Affluent GenXers Overtake Affluent BoomersAccording to the 2015 Ipsos Affluent Survey USA, for the first time ...
- Gen Xers Do Not Give Away Brand LoyaltyIt's not easy to earn brand loyalty from Generation X, the set ...
- Content Marketing Sees Solid Growth, B2C Marketing On UpswingGlobal content marketing continues to steadily grow -- especially among millennial and ...
- Millennials Aren't The Only Ones Who Want Good Customer ServiceWhile Millennials have long been regarded as having a higher expectations for ...
- How And Where Affluents Are Shopping In Today's Omni-Channel Marketplace Finally, winter has departed and spring has officially arrived, so it's now ...
- Luxury Brands Through The Eyes Of The Affluent GenerationsOur previous column was the first of two that focus on the ...
- Gen X Is 50; Are We Going To Call Them Boomers Now? I've written here before about whether "Boomer" is the best term to ...
- Millennial, Gen X And Boomer Women: Not As Different As You Might ThinkThe great differences between the Millennial, Gen X and Boomer generations are ...
- Watch Out Gen Y, Gen Z Is Nipping At Your HeelsNearly 16 years ago, when I was covering ad-tech for an advertising ...
- Is Gen X The Dark Horse In 50+ Marketing?There's no doubt Baby Boomers have changed how endemic categories (e.g., health ...
- The Young: Drivers Of The Luxury MarketThe luxury marketplace, where the high-end goods reside and the affluent in ...
- In Addition To Age, Millennials Differ In Many WaysAs part of our recent focus on wealth, our previous two columns ...
- Gen X Is The Generation That Affluent Marketers Can't Afford To IgnoreAs part of our recent focus on wealth, our previous column, "Millennials ...
- Yo, Muthafather, Get The Swagger WagonOn the heels of Toyota's social media influencer campaign for the new ...
- Gen-X'ers Viewed As A Marketing OpportunityAccording to a recent study from the Shullman Pulse, marketers and their ...
- Millennials Are the Future, But Boomers Are TodayRecently my columns have focused on millionaire consumers, those with a personal ...
- Denny's Offers Branded, Remixed Atari GamesThe games -- designed primarily to attract Gen X consumers with families, ...
- Brands To Consumers - Can You Trust Me Now?Brands still need to overcome an "enormous" level of skepticism when it ...
- Bowlmor AMF Launches Campaign To Tout Its AMF CentersBowling isn't exactly an extreme sport; it's not sexy, doesn't involve bungie ...
- Users Trust Online Retailers With Data Privacy, Less Confidence With Advertisers, MarketersOnline auctions, banking, social networks, and competitions are taking the brunt of ...
- Older Generations Warming Up To Mobile Local SearchSome 47% of consumers searched for local restaurants on a mobile device ...
- Build It And Honda's Fit Will ComeWho's the global manager of the at-home assembly project quoted in the ...
- How Gen X Will Help Baby Boomers Challenge AgeismWhen the final chapter on Baby Boomers is written, what will emerge ...
- Gen X Picks Up Where Boomers Left Off2014 is a big milestone in American demographic history: The last of ...
