Tag results for "gen x"
- Digital Comfort Zones: Consumers Like To Contact Firms By Email, Millennials Prefer SocialBaby boomers are more likely to share personal data and millennials are ...
- Fans Split On Political Super Bowl TV Ads -- What About Search?Would fans' perception change if they saw political search ads and display, ...
- Is Gen Z Snubbing Email Marketing?Some believe that Gen Z is cool toward email -- but the ...
- DoorDash, UberEats, Grubhub Wooed Consumers In 2018In a volatile political climate, brands need to determine whether or not ...
- What Gen-X Mothers Can Tell Us About Gen-Z MomsThe Gen-Z mom's attitude about money has been largely impacted by watching ...
- Consumers Say: Treat Us Like People, Not NumbersConsumers are concerned about privacy -- but they want highly personalized experiences, ...
- Millennials Get It: They're Most Open To Retail EmailBaby boomers are crankier about everything, from excessive email to long checkout ...
- GenX Highly EngagedGeneration X are viewed by many as the hard-to- reach generation, defined ...
- Oldies, But GoodiesEveryone's talking about the retro trend in television as iconic shows from ...
- Super Bowl LII Fans To Advertisers, NFL: Entertain Me, Keep Politics Out Of The GameFans sent a strong message to the NFL, players and advertisers in ...
- Gen Xers Are Depressed, Under PressureThat's according to a new Leo Burnett Study. Cry me a river ...
- Study Finds Two In Three Consumers Trust Branded Content More Than Traditional AdvertisingA new study by Time Inc. reveals that two in three consumers ...
- Gen Zers Are Savvy Ad BlockersThose born during the Gen Z generation have no problem with letting ...
- Ad Blockers Comprise More Than A Quarter Of Internet UsersWhile ad blocking remains a major hurdle for advertisers, publishers, and the ...
- Gen Xers Spends More Time On Social Than MillennialsGen Xers, defined as adults ages 35-49, spend significantly more time on ...
- You Have To Get Up Pretty Early To Sell AnythingNew research from YuMe shows consumers are most receptive to online advertising ...
- A Force To Be Reckoned WithThe growing impact of Millennials on society and every industry is why ...
- Affluent GenXers Overtake Affluent BoomersAccording to the 2015 Ipsos Affluent Survey USA, for the first time ...
- Gen Xers Do Not Give Away Brand LoyaltyIt's not easy to earn brand loyalty from Generation X, the set ...
- Content Marketing Sees Solid Growth, B2C Marketing On UpswingGlobal content marketing continues to steadily grow -- especially among millennial and ...
- Millennials Aren't The Only Ones Who Want Good Customer ServiceWhile Millennials have long been regarded as having a higher expectations for ...
- How And Where Affluents Are Shopping In Today's Omni-Channel Marketplace Finally, winter has departed and spring has officially arrived, so it's now ...
- Luxury Brands Through The Eyes Of The Affluent GenerationsOur previous column was the first of two that focus on the ...
- Gen X Is 50; Are We Going To Call Them Boomers Now? I've written here before about whether "Boomer" is the best term to ...
- Millennial, Gen X And Boomer Women: Not As Different As You Might ThinkThe great differences between the Millennial, Gen X and Boomer generations are ...
- Watch Out Gen Y, Gen Z Is Nipping At Your HeelsNearly 16 years ago, when I was covering ad-tech for an advertising ...
- Is Gen X The Dark Horse In 50+ Marketing?There's no doubt Baby Boomers have changed how endemic categories (e.g., health ...
- The Young: Drivers Of The Luxury MarketThe luxury marketplace, where the high-end goods reside and the affluent in ...
- In Addition To Age, Millennials Differ In Many WaysAs part of our recent focus on wealth, our previous two columns ...
- Gen X Is The Generation That Affluent Marketers Can't Afford To IgnoreAs part of our recent focus on wealth, our previous column, "Millennials ...
