- Spotify Brand Playlists: Sweet Music to Millennial-Seeking Ears
The MediaPost Cases, Lisa Singer - Wednesday, October 6, 2021
What do you do if your company is being described as "stodg ...
- Q&A Interaction Drives 157% Lift In Conversions
Search & Performance Insider, Laurie Sullivan - Monday, October 4, 2021
The PowerReviews study reveals that when product Q&As are missing, one ...
- GfK Finds Americans Postponing Major Life Changes, Disrupting Key Categories
MediaDailyNews, Joe Mandese - Tuesday, September 28, 2021
The findings vary by generation, but overall show marked drops in t ...
- Streaming Consumption Overtakes Live TV, TV Time-Spent Below Pre-Pandemic Level
Advanced TV Insider, Karlene Lukovitz - Friday, September 24, 2021
83% report watching streamed TV, versus 81% watching live TV. Heavy live- ...
- The Text Tide: Channel Is Moving Up On Email, Especially Among Gen Zers
Email Insider, Ray Schultz - Thursday, September 23, 2021
The majority of consumers still prefer email for brand communications. But 8 ...
- Gen Z Zig-Zags: It's The Only Cohort That Doesn't Prefer Email As A Channel
Email Insider, Ray Schultz - Friday, September 10, 2021
The youngest group likes social media-- but they rank email as ...
- Google: When Slogans Are Created By Machine Learning
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 11, 2021
Artist and author Douglas Coupland created a series of slogans using machi ...
- Tracking Tumult: Consumers Don't Like It, Want To Be Asked For Their Consent
Email Insider, Ray Schultz - Thursday, August 5, 2021
A staggering 70% of consumers dislike the idea of tracking people f ...
- Living Large Online: Gen Zers Think Digital Appearance Is More Important Than Personal
Email Insider, Ray Schultz - Thursday, July 15, 2021
Almost half of Americans spend more time browsing than working out ...
- One Year Later, Mindshare Finds Americans More 'Hopeful,' But Less 'Prepared' Too
MediaDailyNews, Joe Mandese - Wednesday, March 10, 2021
One year and 19 in-depth consumer tracking studies later, Americans are feeli ...
- Marketing Emails Are Polluting The Environment, Study Claims
Email Marketing Daily, Ray Schultz - Thursday, February 18, 2021
The average UK consumer receives 4,250 promotional emails per year. And th ...
- Don't Bother Trying To Sell Boomers On Black Friday: Study
Email Marketing Daily, Ray Schultz - Friday, November 13, 2020
Boomers started their shopping earlier. But younger generations haven't, quantilope reports. ...
- Bring On Halloween, Although Search Data Shows A Rocky Road
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 1, 2020
Many search marketers have geared up organic and paid-search campaigns. Data fr ...
- Consumers Expect To Shop More Online After COVID-19: Study
Email Marketing Daily, Ray Schultz - Wednesday, September 23, 2020
Three-fourths of consumers in several countries say they have lost jobs ...
- Adobe: How Millennials, Gen X Cope With Productivity Challenges At Work, Home
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 19, 2020
As performance and productivity change how we live and work, millennials a ...
- Hyundai Venue Appeals To Gen Z, Gen Y
Marketing Daily, Tanya Gazdik - Thursday, June 4, 2020
Currently more than half of Venue customers are among Generations X, ...
- How JLo Shattered The Ageism Glass Ceiling In 2020
Marketing Insider, Patricia Lippe Davis - Sunday, February 16, 2020
Beyond Jlo's role in the movie "Hustlers," her Super Bowl performance w ...
- Gen X And Boomers Split Digital And Traditional Media Consumption Evenly
London Blog, Sean Hargrave - Tuesday, February 4, 2020
Digital may mean everything to many agencies, but the IPA reminds th ...
- No Big Surprise: Social Media More Important To Younger Users
Social Media Insider, Gavin O'Malley - Wednesday, January 8, 2020
In recent study, (49.3%) of U.S. boomers are forecast as social med ...
- Shoppers Plan To Use Mobile For In-Store Buying: Study
Email Marketing Daily, Ray Schultz - Thursday, January 2, 2020
American consumers are influenced by physical contact with products before buying, Shopki ...
- Consumers Demand Honesty, Transparency Of Influencers, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, December 19, 2019
Baby boomers are most skeptical of influencers, and millennials are second, Influence. ...
- The Increasing Insanity Of Marketers' Indifference Toward Older Consumers
Marketing Insider, Mark Bradbury - Wednesday, November 20, 2019
The latest U.S. Consumer Expenditure Survey provides a wealth of evidence w ...
- No Big Surprise: Social Media More Important To Younger Users
Social Media Insider, Gavin O'Malley - Wednesday, November 6, 2019
In a recent study, (49.3%) of U.S. boomers will be social user ...
- Over 55s Like Their Brands 'Sexy'
Around the Net In MAD London, Sean Hargrave - Friday, October 25, 2019
Consumers ages 55 and over do not want boring brands. According ...
- Email Morale: Consumers Are Checking Their Inboxes Less, Adobe Reports
Email Insider, Ray Schultz - Wednesday, September 18, 2019
But consumers are still spending over three hours a day on wo ...
- The Increasing Insanity Of Marketers' Indifference Toward Older Consumers
Marketing Insider, Mark Bradbury - Monday, July 15, 2019
The latest U.S. Consumer Expenditure Survey provides a wealth of evidence w ...
- Email Marketing To The Different Generations
Around the Net in Email, Ray Schultz - Friday, June 7, 2019
Baby boomers, millennials, Gen Xers and members of Generation Z all ha ...
- J.Lo 's Birthday: Relationship Insights For Marketers Targeting Over-50 Crowd
Marketing Insider, Patricia Lippe Davis - Monday, May 20, 2019
As you seek stronger ties with consumers in these demographic groups, here ...
- Magna Dives Deep Into Demos: 30-Year Analysis Reveals Polarization Of Linear TV, Ad Spending Too
MediaDailyNews, Joe Mandese - Friday, March 1, 2019
In what may be the most in-depth analysis ever of TV viewi ...
- British Airways, 'The New Yorker' Target Empty Nesters
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
In addition to the native homepage, these cartoons were also featured ...