Spotify Brand Playlists: Sweet Music to Millennial-Seeking Ears

  • October 6, 2021

What do you do if your company is being described as “stodgy” by Millennials? How do you attract a younger audience without alienating your Gen X and successful Boomer clients? That’s what Windermere Real Estate was facing. With a nearly 50 year legacy and flashy brands like Zillow and Redfin …

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