- The Future Of Mass Transit Information: More Real-Time Interaction With Mobile
Data & Programmatic Insider, Laurie Sullivan - Monday, March 20, 2023
Intersection is running a pilot with the City of Philadelphia through IxNConne ...
- Many Consumers Are Willing To Scan QR Codes In TV Commercials
Research Intelligencer, Robert Williams - Tuesday, March 14, 2023
Almost half of consumers said they have tried to scan a ...
- Consumers Prefer TV Ads Enhanced With More Information
Research Intelligencer, Robert Williams - Monday, February 6, 2023
About four out of five of U.S. television viewers said they li ...
- Tool Is Launched To Drive QR Code-driven Content
Publishers Daily, Ray Schultz - Wednesday, February 1, 2023
Publishers are being offered a tool for publishing QR Code-led interactive content.&nbs ...
- Instacart Delivers Shoppable TV Commercials For Michelob ULTRA
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 1, 2023
In its first major CPG co-marketing campaign, Instacart fulfilled on a long-ti ...
- QR Code Platform Beaconstac Raises $25M
Digital News Daily, Colin Kirkland - Tuesday, January 17, 2023
"In a world where touchpoints between brand and consumer have grown exponentiall ...
- New Tool Enables Brands To Send Text Reminders Of Events, Sales
Email Marketing Daily, Ray Schultz - Tuesday, January 17, 2023
PostReminder provides a QR code that can also appear in email a ...
- Insider Launches AMP For Email, Other Tools
Email Marketing Daily, Ray Schultz - Friday, December 16, 2022
Brands can use accelerated mobile pages (AMP) to offer web-like experiences with ...
- Brands Under-Using Some CTV Platforms, Content Genres
Advanced TV Insider, Karlene Lukovitz - Friday, October 28, 2022
Also, even mobile marketers think that CTV advertising spend will eventually surpa ...
- LG Will Feature NFTs On Its Smart TVs
Digital News Daily, Colin Kirkland - Tuesday, September 6, 2022
The LG Art Lab is a new NFT marketplace where users c ...
- KERV Interactive Sees A New Way To Trade Media
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 4, 2022
KERV Interactive COO Marika Roque describes the reasons that advertisers are ti ...
- Low-Cost Digital Marketing Suite Offered To Local Businesses
Email Marketing Daily, Ray Schultz - Tuesday, April 5, 2022
Hoursmap also provides a higher-priced plan for firms that seek to outsour ...
- Restaurant Industry Leads Way In QR Code Adoption
Marketing Daily - Top of the News, Todd Wasserman - Tuesday, April 5, 2022
Though the restaurant industry is the biggest beneficiary of QR codes' growt ...
- New TV QR Codes Offer Targeting Via Location-Based Behavior Patterns
Digital News Daily, Karlene Lukovitz - Tuesday, March 15, 2022
The new codes use behavioral insights garnered from visitation patterns to enab ...
- QR Codes For TV: Insights From An Insider
Advanced TV Insider, Karlene Lukovitz - Friday, February 18, 2022
As usual, optimizing this tech is not as easy as it m ...
- Coinbase's QR Code Ad In The Super Bowl Was Just A Taste Of The Tool's Value
MAD, Mark Penn - Thursday, February 17, 2022
QR codes are the fundamental connective tissue to seamless digital marketing, t ...
- Who Knew Mobile Would Fix TV's Ad Attention Deficit Disorder?
Mobile Insider, Joe Mandese - Thursday, February 17, 2022
The biggest winner coming out of Sunday's Super Ad Bowl wasn't Coinba ...
- Is QR Code Explosion The Sleeper Connection For TV Upfront 'Business Outcomes' Marketers?
TV Watch, Wayne Friedman - Thursday, February 17, 2022
Looking at the just-completed Super Bowl, we may have our answer ...
- New CTV QR Codes Tout Added Metrics
Digital News Daily, Karlene Lukovitz - Tuesday, February 15, 2022
Metrics include scan rates indicating engagement. ...
- 83.4 Million U.S. Smartphone Users Will Scan QR Codes This Year
Inside Performance, Laurie Sullivan - Tuesday, February 15, 2022
QR codes made news after a viewing surge to Coinbase's QR co ...
- Coinbase's Hypnotic 'Pong' Commercial Was Super Bowl's Top Spot
TVBlog, Adam Buckman - Tuesday, February 15, 2022
The crypto company's innovative, 60-second spot had virtually no action, but neverthele ...
- Coinbase's Super Bowl QR Code Ad Crashes The App
Data & Programmatic Insider, Laurie Sullivan - Monday, February 14, 2022
Coinbase Global, the largest U.S. cryptocurrency exchange, made its Super Bowl deb ...
- ANA Finds Email Most-Used Response Medium, But The Biggest Check Is Still In The Mail
MediaDailyNews, Joe Mandese - Monday, January 24, 2022
Top tactics for the future include organic search, chatbots, live chat, ...
- TikTok Expands To TVs Across The Globe
Digital News Daily, Colin Kirkland - Friday, January 7, 2022
TikTok's global footprint will now expand to a wide array of ...
- Amazon Ads 'unBoxes' Eight Ad/Measurement Tools
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 26, 2021
Amazon Ads today kicked off its unBoxed conference, introducing several marketing solutio ...
- Spotify Brand Playlists: Sweet Music to Millennial-Seeking Ears
The MediaPost Cases, Lisa Singer - Wednesday, October 6, 2021
What do you do if your company is being described as "stodg ...
- How Cooler Screens Adapts Online Behavioral Ad-Targeting Techniques For Retail Stores
Data & Programmatic Insider, Laurie Sullivan - Monday, September 27, 2021
The technology leaves behind the cookieless world and privacy concerns to re ...
- Yet One More Column 'Droning' On About The Potential Of QR Codes
Mobile Insider, Joe Mandese - Thursday, August 5, 2021
A quarter century after they were first introduced, mobile device QR cod ...
- What NFTs Mean For Advertising, Content, Alternative Revenue
Data & Programmatic Insider, Laurie Sullivan - Tuesday, June 1, 2021
Many brand assets can be turned into collectible non-fungible tokens. The technolo ...
- Corona Hard Seltzer Transports Consumers To A Virtual Tropical Beach
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 3, 2021
The WebAR experience supported by Blippar, which enables brands to prove performanc ...