Marketing platform Insider has launched several new features during Q4 that it says will help brands provide individualized experiences for customers.
One is AMP (accelerated mobile pages) for email, a platform that allows consumers to make purchases, experience products, and form submissions within emails. This minimizes clicks, redirects, and scrolls, the firm says.
Brands can use AMP to offer web-like experiences within an email, including click-to-submit NPS surveys, newsletters with collapsible content, swipe-able gallery experiences, travel booking and zero-party data collection surveys.
Insider provides drag-and-drop blocks and 15+ pre-built AMP templates that allow marketers to launch AMP campaigns in without any coding efforts.
AMP for email is not yet being widely used, judging by a study released earlier this year by the Email Sender Of & Provider Coalition.
Google debuted AMP for Email in 2019.
Only 22% of the responding ESPs now support AMP. Across 32 of the most popular ESPs, 28% handle AMP. And 71% of the ESPs say this is due to lack of interest by clients.
However, Insider says its AMP emails have 130% higher form submissions, 5x greater engagement, and 107% higher ROI compared to regular emails.
The company is also offering WhatsApp Text to Opt-in. Consumers can scan a QR from a landing page and send a WhatsApp message to opt in. In addition, Insider’s new WhatsApp CTA template enables brands to leverage one-touch conversion on WhatsApp.
In addition, Insider’s integration with Tiktok, Google Ads, and Facebook Ads enables brands to remarket and re-engage users on those social platforms.
Insider has also debuted TikTok and Shopify integrations, cross-channel price alerts, back-in-stock alerts, transactional SMS and WhatsApp CTA. It provides one-click Shopify integration.
In addition, it is offering new ID resolution settings, providing brands with flexibility and control to define identifiers and unify their customer profiles, the company states.