- KERV Interactive Sees A New Way To Trade Media
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 4, 2022
KERV Interactive COO Marika Roque describes the reasons that advertisers are ti ...
- Low-Cost Digital Marketing Suite Offered To Local Businesses
Email Marketing Daily, Ray Schultz - Tuesday, April 5, 2022
Hoursmap also provides a higher-priced plan for firms that seek to outsour ...
- Restaurant Industry Leads Way In QR Code Adoption
Marketing Daily - Top of the News, Todd Wasserman - Tuesday, April 5, 2022
Though the restaurant industry is the biggest beneficiary of QR codes' growt ...
- New TV QR Codes Offer Targeting Via Location-Based Behavior Patterns
Digital News Daily, Karlene Lukovitz - Tuesday, March 15, 2022
The new codes use behavioral insights garnered from visitation patterns to enab ...
- QR Codes For TV: Insights From An Insider
Advanced TV Insider, Karlene Lukovitz - Friday, February 18, 2022
As usual, optimizing this tech is not as easy as it m ...
- Coinbase's QR Code Ad In The Super Bowl Was Just A Taste Of The Tool's Value
MAD, Mark Penn - Thursday, February 17, 2022
QR codes are the fundamental connective tissue to seamless digital marketing, t ...
- Who Knew Mobile Would Fix TV's Ad Attention Deficit Disorder?
Mobile Insider, Joe Mandese - Thursday, February 17, 2022
The biggest winner coming out of Sunday's Super Ad Bowl wasn't Coinba ...
- Is QR Code Explosion The Sleeper Connection For TV Upfront 'Business Outcomes' Marketers?
TV Watch, Wayne Friedman - Thursday, February 17, 2022
Looking at the just-completed Super Bowl, we may have our answer ...
- New CTV QR Codes Tout Added Metrics
Digital News Daily, Karlene Lukovitz - Tuesday, February 15, 2022
Metrics include scan rates indicating engagement. ...
- 83.4 Million U.S. Smartphone Users Will Scan QR Codes This Year
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 15, 2022
QR codes made news after a viewing surge to Coinbase's QR co ...
- Coinbase's Hypnotic 'Pong' Commercial Was Super Bowl's Top Spot
TVBlog, Adam Buckman - Tuesday, February 15, 2022
The crypto company's innovative, 60-second spot had virtually no action, but neverthele ...
- Coinbase's Super Bowl QR Code Ad Crashes The App
Data & Programmatic Insider, Laurie Sullivan - Monday, February 14, 2022
Coinbase Global, the largest U.S. cryptocurrency exchange, made its Super Bowl deb ...
- ANA Finds Email Most-Used Response Medium, But The Biggest Check Is Still In The Mail
MediaDailyNews, Joe Mandese - Monday, January 24, 2022
Top tactics for the future include organic search, chatbots, live chat, ...
- TikTok Expands To TVs Across The Globe
Digital News Daily, Colin Kirkland - Friday, January 7, 2022
TikTok's global footprint will now expand to a wide array of ...
- Amazon Ads 'unBoxes' Eight Ad/Measurement Tools
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 26, 2021
Amazon Ads today kicked off its unBoxed conference, introducing several marketing solutio ...
- Spotify Brand Playlists: Sweet Music to Millennial-Seeking Ears
The MediaPost Cases, Lisa Singer - Wednesday, October 6, 2021
What do you do if your company is being described as "stodg ...
- How Cooler Screens Adapts Online Behavioral Ad-Targeting Techniques For Retail Stores
Data & Programmatic Insider, Laurie Sullivan - Monday, September 27, 2021
The technology leaves behind the cookieless world and privacy concerns to re ...
- Yet One More Column 'Droning' On About The Potential Of QR Codes
Mobile Insider, Joe Mandese - Thursday, August 5, 2021
A quarter century after they were first introduced, mobile device QR cod ...
- What NFTs Mean For Advertising, Content, Alternative Revenue
Data & Programmatic Insider, Laurie Sullivan - Tuesday, June 1, 2021
Many brand assets can be turned into collectible non-fungible tokens. The technolo ...
- Corona Hard Seltzer Transports Consumers To A Virtual Tropical Beach
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 3, 2021
The WebAR experience supported by Blippar, which enables brands to prove performanc ...
- The QR Code Also Rises... For Now
Advanced TV Insider, Karlene Lukovitz - Friday, November 27, 2020
The rise in CTV audiences and advertising, and D2C initiatives, has al ...
- Chiquita Adds Scannable Spotify Codes To Bananas
AI & IoT Daily, Chuck Martin - Thursday, April 30, 2020
Interactive stickers on bananas will link consumers to Chiquita-inspired music playlists wi ...
- Burger King Taps QR Code On TV For Free Whoppers
Around the Net in IoT, Chuck Martin - Monday, April 27, 2020
Burger King is adding a floating QR code on its TV commercia ...
- Disney Resort Opens With Green QR Code Checks In Shanghai
AI & IoT Daily, Chuck Martin - Thursday, April 23, 2020
Shanghai Disney Resort is resuming partial operations, with guests required to provi ...
- QR Codes Used To Track Consumers During Pandemic
Around the Net in IoT, Chuck Martin - Thursday, April 9, 2020
Authorities in Moscow are using a QR code system to track ci ...
- Bank Intros National QR Code Standard
Around the Net in IoT, Chuck Martin - Friday, March 27, 2020
The Central Bank of Brazil has introduced a new national QR co ...
- Personalized QR Codes Used To Track COVID-19
Around the Net in IoT, Chuck Martin - Thursday, March 19, 2020
Before entering public spaces in Shanghai, residents were given QR codes th ...
- Kellogg Interactive Ad Scores Big with Fans During Super Bowl
The MediaPost Cases, Nina Lentini - Friday, March 6, 2020
Looking to score big with your Super Bowl ad? How about selli ...
- Malibu Rum Launches Interactive Bottle Caps
Connected Thinking, Chuck Martin - Wednesday, June 5, 2019
Scanning the QR code launches an interactive mobile game where consumers c ...
- QR Code On TV Ad Leads To Movie Ticket Purchase
Connected Thinking, Chuck Martin - Friday, May 24, 2019
Success with the Internet of Things depends a lot on things worki ...