- Adobe: How Millennials, Gen X Cope With Productivity Challenges At Work, Home
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 19, 2020
As performance and productivity change how we live and work, millennials a ...
- Hyundai Venue Appeals To Gen Z, Gen Y
Marketing Daily, Tanya Gazdik - Thursday, June 4, 2020
Currently more than half of Venue customers are among Generations X, ...
- How JLo Shattered The Ageism Glass Ceiling In 2020
Marketing Insider, Patricia Lippe Davis - Sunday, February 16, 2020
Beyond Jlo's role in the movie "Hustlers," her Super Bowl performance w ...
- Gen X And Boomers Split Digital And Traditional Media Consumption Evenly
London Blog, Sean Hargrave - Tuesday, February 4, 2020
Digital may mean everything to many agencies, but the IPA reminds th ...
- No Big Surprise: Social Media More Important To Younger Users
Social Media Insider, Gavin O'Malley - Wednesday, January 8, 2020
In recent study, (49.3%) of U.S. boomers are forecast as social med ...
- Shoppers Plan To Use Mobile For In-Store Buying: Study
Email Marketing Daily, Ray Schultz - Thursday, January 2, 2020
American consumers are influenced by physical contact with products before buying, Shopki ...
- Consumers Demand Honesty, Transparency Of Influencers, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, December 19, 2019
Baby boomers are most skeptical of influencers, and millennials are second, Influence. ...
- The Increasing Insanity Of Marketers' Indifference Toward Older Consumers
Marketing Insider, Mark Bradbury - Wednesday, November 20, 2019
The latest U.S. Consumer Expenditure Survey provides a wealth of evidence w ...
- No Big Surprise: Social Media More Important To Younger Users
Social Media Insider, Gavin O'Malley - Wednesday, November 6, 2019
In a recent study, (49.3%) of U.S. boomers will be social user ...
- Over 55s Like Their Brands 'Sexy'
Around the Net In MAD London, Sean Hargrave - Friday, October 25, 2019
Consumers ages 55 and over do not want boring brands. According ...
- Email Morale: Consumers Are Checking Their Inboxes Less, Adobe Reports
Email Insider, Ray Schultz - Wednesday, September 18, 2019
But consumers are still spending over three hours a day on wo ...
- The Increasing Insanity Of Marketers' Indifference Toward Older Consumers
Marketing Insider, Mark Bradbury - Monday, July 15, 2019
The latest U.S. Consumer Expenditure Survey provides a wealth of evidence w ...
- Email Marketing To The Different Generations
Around the Net in Email, Ray Schultz - Friday, June 7, 2019
Baby boomers, millennials, Gen Xers and members of Generation Z all ha ...
- J.Lo 's Birthday: Relationship Insights For Marketers Targeting Over-50 Crowd
Marketing Insider, Patricia Lippe Davis - Monday, May 20, 2019
As you seek stronger ties with consumers in these demographic groups, here ...
- Magna Dives Deep Into Demos: 30-Year Analysis Reveals Polarization Of Linear TV, Ad Spending Too
MediaDailyNews, Joe Mandese - Friday, March 1, 2019
In what may be the most in-depth analysis ever of TV viewi ...
- British Airways, 'The New Yorker' Target Empty Nesters
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
In addition to the native homepage, these cartoons were also featured ...
- Digital Comfort Zones: Consumers Like To Contact Firms By Email, Millennials Prefer Social
Email Insider, Ray Schultz - Thursday, January 31, 2019
Baby boomers are more likely to share personal data and millennials a ...
- Fans Split On Political Super Bowl TV Ads -- What About Search?
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 16, 2019
Would fans' perception change if they saw political search ads and displa ...
- Is Gen Z Snubbing Email Marketing?
Email Insider, Ray Schultz - Wednesday, January 2, 2019
Some believe that Gen Z is cool toward email -- but t ...
- DoorDash, UberEats, Grubhub Wooed Consumers In 2018
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 4, 2018
In a volatile political climate, brands need to determine whether or n ...
- What Gen-X Mothers Can Tell Us About Gen-Z Moms
Marketing Insider, Maria Bailey - Wednesday, September 19, 2018
The Gen-Z mom's attitude about money has been largely impacted by watchi ...
- Consumers Say: Treat Us Like People, Not Numbers
Email Marketing Daily, Ray Schultz - Friday, September 7, 2018
Consumers are concerned about privacy -- but they want highly personalized experience ...
- Millennials Get It: They're Most Open To Retail Email
Email Insider, Ray Schultz - Friday, August 10, 2018
Baby boomers are crankier about everything, from excessive email to long checko ...
- GenX Highly Engaged
Research Brief, Jack Loechner - Wednesday, June 20, 2018
Generation X are viewed by many as the hard-to- reach generation, defin ...
- Oldies, But Goodies
Research Brief, Jack Loechner - Monday, March 26, 2018
Everyone's talking about the retro trend in television as iconic shows fr ...
- Super Bowl LII Fans To Advertisers, NFL: Entertain Me, Keep Politics Out Of The Game
Digital News Daily, Laurie Sullivan - Thursday, February 1, 2018
Fans sent a strong message to the NFL, players and advertisers ...
- Gen Xers Are Depressed, Under Pressure
Mediapsssst, Richard Whitman - Sunday, November 26, 2017
That's according to a new Leo Burnett Study. Cry me a riv ...
- Study Finds Two In Three Consumers Trust Branded Content More Than Traditional Advertising
Native Insider, Tobi Elkin - Wednesday, June 21, 2017
A new study by Time Inc. reveals that two in three consume ...
- Gen Zers Are Savvy Ad Blockers
Data and Targeting Insider, Laurie Sullivan - Thursday, April 13, 2017
Those born during the Gen Z generation have no problem with letti ...
- Ad Blockers Comprise More Than A Quarter Of Internet Users
RTBlog, Tobi Elkin - Thursday, February 16, 2017
While ad blocking remains a major hurdle for advertisers, publishers, and t ...