- Dove's 'Selfie' Dissects Daughters, Mothers, Social Media
Marketing Daily, Sarah Mahoney - Tuesday, January 21, 2014
A 10-minute documentary directed by Academy Award-winner Cynthia Wade dives right in ...
- JBL Pushes Substance Over Style
Marketing Daily, Aaron Baar - Thursday, December 26, 2013
"JBL is the perfect challenger brand in that they really have ...
- Gen X, Gen Y Value Brand Friendships
Marketing Daily, Aaron Baar - Saturday, December 14, 2013
According to GfK's Brand Benchmark study, members of Generation X placed ...
- Young Sort-Of Affluents Plan To Spend Like Affluents
Marketing Daily, Karl Greenberg - Wednesday, October 30, 2013
While members of the upper crust are planning to lighten their walle ...
- Nissan Shops On Amazon, And Rocks On Vevo
Marketing Daily, Karl Greenberg - Wednesday, September 25, 2013
Nissan has a couple of unique programs going on with its Ver ...
- Social Media Under Chevrolet Sonic's Hood
Marketing Daily, Karl Greenberg - Wednesday, September 25, 2013
Since launching the Sonic two years ago, Chevrolet has the focus ...
- McDonald's Ties Into NFL App for Mighty Wings
Marketing Daily, Laurie Petersen - Thursday, September 19, 2013
Mighty Wings boxes and select cups will carry codes that unlock power-u ...
- The Gen X CMO, Smarter Search And Smarter Content
Marketing Daily, Russ Mann - Tuesday, July 30, 2013
Agencies and ad-tech software creators need to be able to service t ...
- Seniors Making Their Digital Mark
Online Media Daily, Gavin O'Malley - Tuesday, July 23, 2013
New research shows that Americans over the age of 50 are increasing ...
- Mazda Teams With Xbox For 2014 Mazda3
Marketing Daily, Karl Greenberg - Wednesday, June 26, 2013
The Mazda3 got a global launch on Wednesday, as the automaker stream ...
- Digital Resistance: Will U.S. Warm To Online Groceries?
Marketing Daily, Sarah Mahoney - Wednesday, June 5, 2013
For all of America's enthusiasm for e-commerce, when it comes to grocerie ...
- Boomers Drive Auto Sales
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 3, 2013
Baby Boomers -- especially 55 to 64 -- remain at least ...
- QSR Marketers Resonate With 2 Generations
MediaDailyNews, David Goetzl - Wednesday, April 17, 2013
Maybe the generations have different tastes, but five restaurant marketers have fou ...
- Unicasting: The Crossroads For Gen X, Y Advertising
Marketing Daily, Marlee Rosen - Monday, April 1, 2013
Advertisers continue to face a difficult challenge in finding a perfect balan ...
- Korean, American Brands Appealing To Younger Buyers
Marketing Daily, Karl Greenberg - Thursday, March 21, 2013
Online auto shopping and research company Edmunds.com, analyzing new car retail registratio ...
- BMW's Creed: Ultimate Driving Machine More Than Muscle
Marketing Daily, Karl Greenberg - Wednesday, March 20, 2013
"We are in a huge generational shift today, with huge differences ...
- Gen X Genders Generally Congenial To Germane Ads
Marketing Daily, Karl Greenberg - Tuesday, November 27, 2012
While Gen X is a smaller group than the demographics that booke ...
- Frugal Gen-Xers Positive On Economy
Research Brief, Jack Loechner - Wednesday, November 7, 2012
According to SymphonyIRI's Q3 2012 MarketPulse study, Generation X generally has ...
- My Post-Parenthood Media Wasteland
Media Magazine, Larry Dobrow - Friday, September 28, 2012
As Gen X settles into its Docker years, our intrepid new d ...
- Pre-Boomers Want Gadgets, Excitement In Small Cars
Marketing Daily, Karl Greenberg - Sunday, September 23, 2012
A large percentage of younger consumers are planning to buy cars. Generatio ...
- New Volkswagen Campaign Focuses On Consumer Content
Raw, Karl Greenberg - Monday, September 17, 2012
Volkswagen of America is getting social and political -- which might ...
- Acura Launches ILX With Gen Y Flavor
Marketing Daily, Karl Greenberg - Thursday, May 31, 2012
The Torrance, Calif., luxury sibling of Honda is launching the vehicle wi ...
- Gen X: The New Luxury Buyers And How To Reach Them
Engage:Affluent, Layton Han - Wednesday, May 30, 2012
There's a new customer segment to target: Slackers. In early May, t ...
- Gens X, Y Reshape Online, Mobile Shopping
Marketing Daily, Sarah Mahoney - Thursday, April 5, 2012
Overall, 47% of those in the survey agree that they are buyi ...
- Baby Boomers Feeding Money Into Online Sales
Online Media Daily, Laurie Sullivan - Thursday, November 3, 2011
Who knew? Baby Boomers have become more comfortable with technology and ha ...
- GfK To Marketers: Enjoy Loyalty While You Can
Marketing Daily, Karl Greenberg - Thursday, October 27, 2011
The study concludes that brand loyalty soon won't matter all that mu ...
- NPD: Portion Control of Growing Concern
Marketing Daily, - Wednesday, July 27, 2011
Consumers in general -- and Gen X-ers in particular -- are increasing ...
- Q&A: Differences In Gen Y, Gen X, Boomer Women
Marketing Daily, Sarah Mahoney - Thursday, June 16, 2011
Baby Boomer women are actually less worried about price, and more op ...
- Study: Gens X, Y Rely On Research, Less On Loyalty
Marketing Daily, Karl Greenberg - Monday, February 7, 2011
The study, based on a Fall 2010 poll of 865 Gen ...
- Buick Events Reach Out To Gen X Drivers
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 14, 2010
About 400 guests attended a "Regal Remix" party in Boston recently ...