Boomers (ages 45 - 64) are heavy online users as well, with 93% using email and 71% shopping online. Other regular online activities of Boomers are going to the Internet to:
CTAM President and CEO Char Beales, notes "...this study is unique in that it reveals opportunity among the Boomers and Matures, who have significant purchasing power... (and) are active online and more comfortable with technology than often reported."
Technology Ownership by Generation (% of Generation)
Portble DVD player
Source: CTAM Research (June '09 Data), October 2009
The study did find that Matures often lag younger generations in terms of owning the newest technology. However, Boomers are tech-savvy and nearly as likely as younger generations to own a digital camera, DVD player and cell phone.
And, while younger generations are more likely to send and receive text messages, 92% of Millennials ages 18 -29, 76% of Gen Xers ages 30-44, 48% of all Boomers, and 18% of Matures engage in this activity.
For more information about the study, please visit CTAM (the Cable & Telecommunications Association for Marketing) here.