- Do You Have A Tablet Strategy?
Engage:Millennials, Sharalyn Hartwell - Friday, October 5, 2012
In a perfect world, every marketer would get to work for ...
- Millennials Seek Adventure And Engagement From Their Fave Beer Brands
Engage:Millennials, Nicole Granese - Saturday, September 29, 2012
We're big fans of beer ... who isn't? We love it ...
- Truth Takes Its Act On The Road
Marketing Daily, Karl Greenberg - Wednesday, September 26, 2012
Truth has never tried its own branded concert series until now. T ...
- Pre-Boomers Want Gadgets, Excitement In Small Cars
Marketing Daily, Karl Greenberg - Sunday, September 23, 2012
A large percentage of younger consumers are planning to buy cars. Generatio ...
- 5 Tips For Engaging Gen Y In Interest-Based Social Communities
Engage:Millennials, Dan Gill - Friday, September 21, 2012
Are any of your girlfriends planning a destination wedding? If so, chanc ...
- Millennial Men, Women Respond Differently To Ads
Marketing Daily, Karl Greenberg - Friday, September 14, 2012
If Millennial men and women are from Mars and Venus, the latt ...
- New Volkswagen Campaign Focuses On Consumer Content
Raw, Karl Greenberg - Monday, September 17, 2012
Volkswagen of America is getting social and political -- which might ...
- Why Your Brand Needs A Soft Side
Engage:Millennials, Emily Anatole - Friday, September 14, 2012
Ask most Millennials how often they communicate with their parents and they' ...
- College Student Discretionary Spend Way Up
Marketing Daily, Karl Greenberg - Wednesday, September 12, 2012
For marketers, the good news is the college kids are confident, wi ...
- Be Smart And Go To The Head Of The Millennial Class
Engage:Millennials, Sharalyn Hartwell - Friday, September 7, 2012
By now, kids everywhere have gone back to school and Millennials ha ...
- Chevy Strikes Sparks With MTV
Marketing Daily, Karl Greenberg - Thursday, September 6, 2012
Chevrolet partnering with MTV to help get the word out about i ...
- Pinterest Offers Unique Millennial Opportunities
Engage:Millennials, Mike Doherty - Friday, August 31, 2012
For Millennials, Pinterest isn't just another social community; it's quickly become ...
- A New Set Of Archetypes For Gen We
Engage:Millennials, Nicole Granese - Monday, August 27, 2012
Over 10 years ago, Margaret Mark and Carol Pearson wrote a masterf ...
- Report: Collegiate Gen Y's Shaping Food Trends
Marketing Daily, Karlene Lukovitz - Wednesday, August 22, 2012
The nearly 20 million 18- to 20-year-olds who are currently attending colle ...
- Using The Interest Graph To Target Social Ads To Gen Y
Engage:Millennials, Jon Elvekrog - Friday, August 17, 2012
Demographic profiles have long been used by marketers to segment their audien ...
- Bonding Over Food Takes On A New Meaning With Millennials
Engage:Millennials, Emily Anatole - Friday, August 10, 2012
Eating is often a social activity, and for Millennials, this is ev ...
- NASCAR Hires 3 Marketers In Youth Push
Marketing Daily, Karl Greenberg - Tuesday, August 7, 2012
NASCAR has added three executives to key roles on its brand, consum ...
- Adidas Appeals To Millennials' 'Own Beat'
Around the Net In Brand Marketing, Aaron Baar - Friday, August 3, 2012
In its last Olympic sponsorship, Adidas is enlisting celebrities as diverse ...
- Why Millennials Share On Social Media
Engage:Millennials, Sharalyn Hartwell - Friday, August 3, 2012
Marketers are far too acquainted with the "whats" of Millennials and soci ...
- JCP's Fashion Leap: Will Millennials Follow?
Marketing Daily, Sarah Mahoney - Wednesday, August 1, 2012
As the Plano, Tex.-based retailer begins unveiling its controversial new merchandising initiative ...
- The Millennials In The Adult World
Research Brief, Jack Loechner - Wednesday, August 1, 2012
According to a SymphonyIRI report released in June 2012, the Millennial Generati ...
- Unlocking The Potential Of Millennials At Work
Engage:Millennials, Nicole Granese, Jordan Latham - Friday, July 27, 2012
Millennials. You market to them, and you likely work with them. Sho ...
- It's About Respect
Engage:Millennials, Paul Jacobs - Friday, July 20, 2012
Gen Y is different than their Baby Boomer parents - and th ...
- Survey: Big Gains Ahead In Back-To-School Shopping
Marketing Daily, Sarah Mahoney - Thursday, July 19, 2012
Remember last summer, when moms were abuzz with how they were skimpi ...
- Millennials Take Calculated Risks, But Still Engage In Risky Behavior
Engage:Millennials, Emily Anatole - Friday, July 13, 2012
Millennials aren't rebels. In general, they don't partake in nearly as ma ...
- Superheroes Go To College With Russell Athletic
Marketing Daily, Karl Greenberg - Thursday, July 12, 2012
The program visits 200 colleges starting this summer before the beginning ...
- Millennials Driving Alcoholic Beverage Trends
Marketing Daily, Karlene Lukovitz - Tuesday, July 10, 2012
Millennials are already driving key trends in the alcoholic beverages sector, a ...
- Diversity Matters
Engage:Millennials, Sharalyn Hartwell - Friday, July 6, 2012
In today's complicated media world, it takes many layers to build effecti ...
- Grocers Must Draw Millennials
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 5, 2012
Supermarkets should add to their organic store-brand mix and enhance digital offerin ...
- Growth Of Cities Threatens Auto Biz
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 29, 2012
Automobiles and suburbs, in an M.C. Escher-like way, created each other. B ...