- Fresh News For Mellow Audiences: Viewers Are Getting Older
Publishing Insider, Ray Schultz - Monday, September 1, 2025
Gen Z tends to get its news from social media, Pew repo ...
- SHEIN, Edible, Tanger Outlets, Allbirds, Albertsons Lead Insights at our Retail Insider Summit
Brand Insider, Barbie Romero - Tuesday, August 26, 2025
At our Retail Summit in Lake Tahoe, leaders from SHEIN, Edible Brand ...
- SquishPillow Embraces Gen Z's 'Sleepy' Experience
MAD, Fern Siegel - Monday, August 25, 2025
PMG's "For Your Sleepy Head" creative makes rest part of a lifest ...
- Confidence is Key: AXE's New Approach to Gen Z and Beyond
Brand Insider Podcast, Doug Parks - Friday, August 22, 2025
This week, Doug Parks sits down with Dolores Assalini, Head of A ...
- TikTok Targets College Life With New Campus Connection Feature
MediaDailyNews, Colin Kirkland - Wednesday, August 20, 2025
TikTok is rolling out a new feature designed to help first-time colle ...
- Ads On TV An 'Acceptable Place' For 43% Of US Adults, Survey Finds
Advanced TV Insider, Wayne Friedman - Wednesday, August 20, 2025
Forty-three percent of U.S. adults say TV ads are most likely ...
- Running Company On Raises Forecast, Sets Zendaya-Led Apparel Push
Marketing Daily, Sarah Mahoney - Wednesday, August 13, 2025
Swiss brand's "Be Every You" campaign aims to deepen Gen Z t ...
- A New Day For Black Friday: Consumers Starting Their Shopping Earlier
Email Insider, Ray Schultz - Wednesday, August 13, 2025
Many are using AI to find deals and compare prices, Klaviyo repo ...
- With Slow Sales And Tariff Pressure, Claire's Files Second Bankruptcy
Marketing Daily, Sarah Mahoney - Wednesday, August 6, 2025
Sharper marketing to Gen Zalpha hasn't been enough to overcome a hea ...
- Miracle-Gro's 'Full Bush Summer' Plants Risque Seed With Gen Z
Marketing Daily, Sarah Mahoney - Thursday, July 31, 2025
Cheeky campaign targets midsummer garden slump -- and maximum irreverence ...
- Snap Brings 'Home Safe' Functionality To Real-Time Map
MediaDailyNews, Colin Kirkland - Thursday, July 24, 2025
For Snap Map users, the new feature, "Home Safe," lets friends a ...
- Gen Z Is Bra-Skeptical, But Victoria's Secret Has A Solution
Marketing Daily, Sarah Mahoney - Wednesday, July 23, 2025
The Body by Victoria FlexFactor uses a titanium underwire for greater comf ...
- Small-Business Owners In The Know: How They Should Target Gen Z, Other Groups
Email Insider, Ray Schultz - Tuesday, July 22, 2025
Gen Z is the least likely to prefer email, and Baby Boome ...
- AI Emerges As Lucrative Brand Discovery Engine
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 22, 2025
As AI continues to reshape how people discover brands, evaluate options, a ...
- Bold Hair, Bold Moves: Madison Reed's Athlete Play Hits Gen Z, Moms
CPG Insider, Sarah Mahoney - Friday, July 18, 2025
CEO Amy Errett explains how basketball stars help company reach both millennia ...
- After Practical Prime Day, Amazon Aims for Laughs With Back-to-College Ads
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, July 15, 2025
With shoppers focused on essentials and budget buys, Amazon leans into pragmati ...
- The American Dream 2.0
Red, White & Blog, Joe Mandese - Monday, July 14, 2025
As part of its ongoing research into the "New America," Ipsos h ...
- The General Steers New Drivers Toward Fortnite
MediaDailyNews, Colin Kirkland - Thursday, July 10, 2025
The General Insurance company is following its Gen Z audience into Fortni ...
- Gen Z Drives MLB All-Star Buzz As Viewership Surges Midseason
Research Intelligencer, Robert Williams - Thursday, July 10, 2025
A majority of MLB viewers plan to tune into at least o ...
- No Use For Foreign News: Americans Show Little Interest In It
Publishing Insider, Ray Schultz - Tuesday, July 1, 2025
Millennials and Gen Z are more likely than boomers to spend ...
- Inside American Eagle's Gen Z Playbook: Pinterest, Substack And Jorts
Retail Insider, Sarah Mahoney - Wednesday, July 2, 2025
CMO Craig Brommers shares the brand's shifting media strategy and why old ...
- 'Brat Summer' Gives Way To Quiet Coping And Ambiguous Optimism For Young Adults
Research Intelligencer, Robert Williams - Friday, June 27, 2025
Gen Z appears caught somewhere between optimism and anxiety, favoring indulgence, spontanei ...
- Direct Mail Magnet: Gen Z And Millennials Especially Like It
Email Insider, Ray Schultz - Thursday, June 26, 2025
Younger consumers in particular prefer the channel, and postal mail works we ...
- JanSport's Back-To-School Bags Are Singing -- Badly
Marketing Daily, Sarah Mahoney - Tuesday, June 24, 2025
New campaign leans into quirky humor, TikTok energy, and Gen Z ch ...
- Gen Z's Quick Fix: They Like To Buy Now, Pay Later
Email Insider, Ray Schultz - Monday, June 23, 2025
And more shoppers in general are planning to use buy now p ...
- The Case For Neurodiversity In Advertising: It's 'Messy'
MediaDailyNews, Joe Mandese - Monday, June 16, 2025
"If marketers are not communicating with them and driving their business, they' ...
- Lowe's Taps MrBeast To Build Gen Z DIY Buzz
Marketing Daily, Sarah Mahoney - Thursday, June 12, 2025
A new creator network aims to turn housing angst into hammer tim ...
- Dos Equis Connects To Music, Performance, Hispanic Culture
Performance Marketing Insider, Laurie Sullivan - Friday, June 6, 2025
Some 92% of Hispanic music listeners say music connects them to the ...
- Pinterest Preps For A 'Digital Detox' Summer
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, June 4, 2025
Joss & Main leans in to the Pinterest trend with a seri ...
- A Turn To Austerity: Consumers Are Spending Less On Luxury Goods
Email Insider, Ray Schultz - Monday, June 2, 2025
Gen Z consumers think they understand the economy -- but they can ...