Tag results for "gen z"
- Axe To Gen Alpha: 'Axe Pete Anything,' Then Get Out Of Your RoomFragrance, feelings and Pete Davidson drive a new teen-targeted push. ...
- Marketing To Generational Taste: Gen Z, Boomers Respond In Different WaysMore than half of Gen Z and Millennials have purchased through soci ...
- Teens Ditch Lululemon, Flock to Uggs, E.L.F.Piper Sandler's semiannual snapshot of upper-income youth spending finds Nike slipping a ...
- Gen Z Is Redefining Financial Success, And Brands Need To Catch Up: DentsuBrands that meet Gen Z consumers with humility, support their goals a ...
- In First IRL Effort, Coterie Brings Diapers To BrooklynThe premium baby brand is blending street-level whimsy and social reach ...
- Retail Winners: Nike, Levi's Nail The Store Experience Across GenerationsChangeUp study finds that Walmart, Kohl's and Target continue to underwhelm. ...
- Consumers Are Moving Away From Traditional Media Toward Social Platforms, Study FindsGen Z is more likely than other groups to cancel TV a ...
- Chewy Outperforms, Petco Rebuilds, Pet Spending Grows: 3 Signals Marketers Should WatchDespite economic pressure, the pet category remains strong -- driven by G ...
- Guys Don't Know What To Wear Anymore -- But Men's Wearhouse Has A PlanWith "What Do I Wear to This Thing?," the retailer helps m ...
- Young Consumers And TV: More Shifts To Social Media - And YouTubeNielsen says audiences young and old are increasingly using YouTube to acce ...
- Younger Shoppers, Smarter Tech Fuel Secondhand's Record YearOnline resale platforms grew 23% in 2024. And nearly half of you ...
- Nexxus Targets Gen Z With Bold Volume Play, Steinfeld Star PowerUnilever's salon brand blends science, celebrity and "masstige" marketing to woo n ...
- Consumers' Willingness To Share Data DeclinesHolding on to consumers once they land on a retail or ...
- UConnic Blonde: Madison Reed, Paige Bueckers Change The GameThe beauty brand celebrates the basketball phenom with her very own sha ...
- Emails That Bite: Almost Half Of All Consumers Have Clicked Through To A ScamWho is the most vulnerable to scams? Millennials and Gen Z. ...
- Critical Shifts In Consumer Behavior Changing Paid Media BuysData released Tuesday suggests editorial sites are often overlooked and undervalued ...
- The Power of Pinterest's 'Joy Revolution': Q&A With Content Officer Malik DucardAt last week's SoCom marketing conference, Pinterest's Chief Content Officer Malik Duca ...
- Price Delight: Free Shipping, Discounts Motivate People To Opt In To EmailsGen Z is least likely to be persuaded to opt in f ...
- With Vel2Go, Kraft's Velveeta Chases On-The-Move FansThe food giant continues to focus on Gen Z's fast-changing condiment cra ...
- Email's Holiday Haul - It Was The Top Channel For Driving PurchasesGen Z preferred banner or display ads for the recent holiday seas ...
- Television Offers Advertisers Desirable Alternative To TikTok, VAB SaysMore than a third of Gen Z sets aside time to wat ...
- CPG Leaders Crave Ad Intel And Big IdeasBrands are looking for new ways to keep consumers laughing. ...
- Birth Of The Beta Babies: A New Generation Is Moving InThe young people born between 2010 and 2024 are about to beco ...
- Facebook's Global Ad Revenue Poised To Top $100B In 2024: ReportAccording to a WARC Media report, Facebook has a global advertising audien ...
- Castlecore, Fisherman Aesthetic, Primary Colors: Pinterest Predicts 2025For the first time, the social platform is offering limited-edition trend product ...
- 67% Likely To Purchase After Seeing An Influencer-Endorsed Product In OOH Ad: OAAAGen Z and Millennials are significantly more engaged with OOH advertising compar ...
- Tari Hot Sauce Rides Llama Haircut TrendThe Peruvian brand is jumping on the bushy style trend to introdu ...
- Younger Listeners Are Drawn To Podcasts, Study FindsBut older consumers are less likely to skip the ads, GWI repo ...
- Brands Must 'Get Boring,' Brace for Retail TherapyAs consumers seek to defend themselves from politics, stress and technology, stor ...
- Knorr Wants Your Thanksgiving Recipe FailsWith #EffortIsEverything, the Unilever brand is encouraging zillennials to revel in the ...
