- Levi's Teaching Gen Z To Sew On Buttons, Patch Holes
Marketing Daily, Sarah Mahoney - Thursday, January 15, 2026
Gen Z is well behind older generations when it comes to clothi ...
- Gen Z's Investing Curiosity Creates High-Intent Moments For Financial Advertisers
Research Intelligencer, Robert Williams - Friday, January 16, 2026
Because prospective investors under-index on financial news sites, advertisers may need ...
- Don't Be Delulu: Why Chasing 'Cool' Repels Gen Z
Marketing Insider, Erin Sarro - Monday, January 12, 2026
The moment marketers -- or parents -- start spitting Gen Z sla ...
- Raptor Debuts Sub-Agency Apex, Targets Youth Culture
MAD, Fern Siegel - Thursday, January 8, 2026
Ben Freeman will act as apex lead. ...
- Zales Debuts New Store Format For Everyday Jewelry
Marketing Daily, Sarah Mahoney - Tuesday, December 30, 2025
The Edit aims to shift shopping beyond milestone occasions and toward dai ...
- Pew: TikTok Most Popular Social News Source For Gen Z
MediaDailyNews, Colin Kirkland - Wednesday, December 31, 2025
U.S. consumers ages 18-29 are using TikTok more than any other social-med ...
- 5 Truths From 2025
Media Insider, Steven Rosenbaum - Monday, December 29, 2025
For one: Schools moved faster than governments. In 2025, phone-free school polici ...
- How Hi-Chew Is Becoming Gen Z's Favorite Sweet Risk
Marketing Daily, Sarah Mahoney - Monday, December 8, 2025
With boundary-pushing flavors and streetwear-ready partnerships, the 50-year-old brand wants to reinve ...
- Pinterest Bets On Anti-Trends, Comfort, Chaos For 2026
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, December 9, 2025
Gen Z is "over" the mainstream. The platform wants to turn th ...
- Pringles Turns Keychain Culture Into Share Growth
CPG Insider, Sarah Mahoney - Friday, December 5, 2025
Inside the analog-loving strategy behind Pringamabobs, mystery flavors and the "Once Y ...
- Snapchat Holiday Market Features Luxury Brands
MediaDailyNews, Colin Kirkland - Tuesday, December 2, 2025
The AR "Winter Village" experience represents digital boutiques with "up close" produ ...
- Urban Outfitters' Holiday Strategy: Gen Z Stress Relief
Marketing Daily, Sarah Mahoney - Thursday, November 20, 2025
Research-led pop-ups at O'Hare and Astor Place show how the retailer ...
- Holiday Shoppers Using AI Are Open To Buy Through It
Performance Marketing Insider, Laurie Sullivan - Friday, November 14, 2025
Google, which released several shopping agents this week, wants consumers to ha ...
- Gen X Wants Some Retail Revenge
Marketing Daily, Sarah Mahoney - Tuesday, October 28, 2025
The oft-overlooked generation makes up just 19% of the population but driv ...
- Tax Returns, Buying Toilet Paper And Other Tasks AI Will Be Doing For You
Mediapsssst, Richard Whitman - Friday, October 24, 2025
Or at least for Gen Z. The Harris Poll found that 2 ...
- Data Shows AI Influencing Holiday Shopping As Consumers Spend Less
MediaDailyNews, Laurie Sullivan - Wednesday, October 22, 2025
Three separate reports from PayPal, Deloitte and Measure Protocol show how ...
- Ads Send Positive Vibes When Consumers Can See Themselves In Them
Performance Marketing Insider, Laurie Sullivan - Monday, October 20, 2025
When people feel genuinely recognized on the screen - and thus ...
- Zillennial Thanksgiving: Knorr, Cup Noodles, Aldi Go Big On Small Budgets
Marketing Daily, Sarah Mahoney - Thursday, October 16, 2025
With humor, thrift and a little chaos, brands are courting cost-conscious cook ...
- Home Depot: Gen Z, Millennials Want Practical Gifts
Marketing Daily, Sarah Mahoney - Monday, October 13, 2025
The DIY giant is working with Pinterest to boost sales amid ...
- How Gen Z-ers Are Redefining What It Means To Be Hispanic
Marketing Daily, Danielle Oster - Saturday, October 4, 2025
"There is a lot of pushback against brands using Latino imagery ineffective ...
- H\FC Offers Gen Z Students Better Options To Earn Money
Out to Launch, Fern Siegel - Monday, September 29, 2025
TikTok influencer Micky Gordon is part of the campaign. ...
- SuperHeroes Launches Creative Collective Lois, Targets Gen Z
MAD, Fern Siegel - Friday, September 26, 2025
The new entity is focused on social-first storytelling. ...
- Fresh News For Mellow Audiences: Viewers Are Getting Older
Publishing Insider, Ray Schultz - Monday, September 1, 2025
Gen Z tends to get its news from social media, Pew repo ...
- SHEIN, Edible, Tanger Outlets, Allbirds, Albertsons Lead Insights at our Retail Insider Summit
Brand Insider, Barbie Romero - Tuesday, August 26, 2025
At our Retail Summit in Lake Tahoe, leaders from SHEIN, Edible Brand ...
- SquishPillow Embraces Gen Z's 'Sleepy' Experience
MAD, Fern Siegel - Monday, August 25, 2025
PMG's "For Your Sleepy Head" creative makes rest part of a lifest ...
- Confidence is Key: AXE's New Approach to Gen Z and Beyond
Brand Insider Podcast, Doug Parks - Friday, August 22, 2025
This week, Doug Parks sits down with Dolores Assalini, Head of A ...
- TikTok Targets College Life With New Campus Connection Feature
MediaDailyNews, Colin Kirkland - Wednesday, August 20, 2025
TikTok is rolling out a new feature designed to help first-time colle ...
- Ads On TV An 'Acceptable Place' For 43% Of US Adults, Survey Finds
Advanced TV Insider, Wayne Friedman - Wednesday, August 20, 2025
Forty-three percent of U.S. adults say TV ads are most likely ...
- Running Company On Raises Forecast, Sets Zendaya-Led Apparel Push
Marketing Daily, Sarah Mahoney - Wednesday, August 13, 2025
Swiss brand's "Be Every You" campaign aims to deepen Gen Z t ...
- A New Day For Black Friday: Consumers Starting Their Shopping Earlier
Email Insider, Ray Schultz - Wednesday, August 13, 2025
Many are using AI to find deals and compare prices, Klaviyo repo ...