- Gen X Wants Some Retail Revenge
Marketing Daily, Sarah Mahoney - Tuesday, October 28, 2025
The oft-overlooked generation makes up just 19% of the population but driv ...
- Tax Returns, Buying Toilet Paper And Other Tasks AI Will Be Doing For You
Mediapsssst, Richard Whitman - Friday, October 24, 2025
Or at least for Gen Z. The Harris Poll found that 2 ...
- Data Shows AI Influencing Holiday Shopping As Consumers Spend Less
MediaDailyNews, Laurie Sullivan - Wednesday, October 22, 2025
Three separate reports from PayPal, Deloitte and Measure Protocol show how ...
- Ads Send Positive Vibes When Consumers Can See Themselves In Them
Performance Marketing Insider, Laurie Sullivan - Monday, October 20, 2025
When people feel genuinely recognized on the screen - and thus ...
- Zillennial Thanksgiving: Knorr, Cup Noodles, Aldi Go Big On Small Budgets
Marketing Daily, Sarah Mahoney - Thursday, October 16, 2025
With humor, thrift and a little chaos, brands are courting cost-conscious cook ...
- Home Depot: Gen Z, Millennials Want Practical Gifts
Marketing Daily, Sarah Mahoney - Monday, October 13, 2025
The DIY giant is working with Pinterest to boost sales amid ...
- How Gen Z-ers Are Redefining What It Means To Be Hispanic
Marketing Daily, Danielle Oster - Saturday, October 4, 2025
"There is a lot of pushback against brands using Latino imagery ineffective ...
- H\FC Offers Gen Z Students Better Options To Earn Money
Out to Launch, Fern Siegel - Monday, September 29, 2025
TikTok influencer Micky Gordon is part of the campaign. ...
- SuperHeroes Launches Creative Collective Lois, Targets Gen Z
MAD, Fern Siegel - Friday, September 26, 2025
The new entity is focused on social-first storytelling. ...
- Fresh News For Mellow Audiences: Viewers Are Getting Older
Publishing Insider, Ray Schultz - Monday, September 1, 2025
Gen Z tends to get its news from social media, Pew repo ...
- SHEIN, Edible, Tanger Outlets, Allbirds, Albertsons Lead Insights at our Retail Insider Summit
Brand Insider, Barbie Romero - Tuesday, August 26, 2025
At our Retail Summit in Lake Tahoe, leaders from SHEIN, Edible Brand ...
- SquishPillow Embraces Gen Z's 'Sleepy' Experience
MAD, Fern Siegel - Monday, August 25, 2025
PMG's "For Your Sleepy Head" creative makes rest part of a lifest ...
- Confidence is Key: AXE's New Approach to Gen Z and Beyond
Brand Insider Podcast, Doug Parks - Friday, August 22, 2025
This week, Doug Parks sits down with Dolores Assalini, Head of A ...
- TikTok Targets College Life With New Campus Connection Feature
MediaDailyNews, Colin Kirkland - Wednesday, August 20, 2025
TikTok is rolling out a new feature designed to help first-time colle ...
- Ads On TV An 'Acceptable Place' For 43% Of US Adults, Survey Finds
Advanced TV Insider, Wayne Friedman - Wednesday, August 20, 2025
Forty-three percent of U.S. adults say TV ads are most likely ...
- Running Company On Raises Forecast, Sets Zendaya-Led Apparel Push
Marketing Daily, Sarah Mahoney - Wednesday, August 13, 2025
Swiss brand's "Be Every You" campaign aims to deepen Gen Z t ...
- A New Day For Black Friday: Consumers Starting Their Shopping Earlier
Email Insider, Ray Schultz - Wednesday, August 13, 2025
Many are using AI to find deals and compare prices, Klaviyo repo ...
- With Slow Sales And Tariff Pressure, Claire's Files Second Bankruptcy
Marketing Daily, Sarah Mahoney - Wednesday, August 6, 2025
Sharper marketing to Gen Zalpha hasn't been enough to overcome a hea ...
- Miracle-Gro's 'Full Bush Summer' Plants Risque Seed With Gen Z
Marketing Daily, Sarah Mahoney - Thursday, July 31, 2025
Cheeky campaign targets midsummer garden slump -- and maximum irreverence ...
- Snap Brings 'Home Safe' Functionality To Real-Time Map
MediaDailyNews, Colin Kirkland - Thursday, July 24, 2025
For Snap Map users, the new feature, "Home Safe," lets friends a ...
- Gen Z Is Bra-Skeptical, But Victoria's Secret Has A Solution
Marketing Daily, Sarah Mahoney - Wednesday, July 23, 2025
The Body by Victoria FlexFactor uses a titanium underwire for greater comf ...
- Small-Business Owners In The Know: How They Should Target Gen Z, Other Groups
Email Insider, Ray Schultz - Tuesday, July 22, 2025
Gen Z is the least likely to prefer email, and Baby Boome ...
- AI Emerges As Lucrative Brand Discovery Engine
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 22, 2025
As AI continues to reshape how people discover brands, evaluate options, a ...
- Bold Hair, Bold Moves: Madison Reed's Athlete Play Hits Gen Z, Moms
CPG Insider, Sarah Mahoney - Friday, July 18, 2025
CEO Amy Errett explains how basketball stars help company reach both millennia ...
- After Practical Prime Day, Amazon Aims for Laughs With Back-to-College Ads
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, July 15, 2025
With shoppers focused on essentials and budget buys, Amazon leans into pragmati ...
- The American Dream 2.0
Red, White & Blog, Joe Mandese - Monday, July 14, 2025
As part of its ongoing research into the "New America," Ipsos h ...
- The General Steers New Drivers Toward Fortnite
MediaDailyNews, Colin Kirkland - Thursday, July 10, 2025
The General Insurance company is following its Gen Z audience into Fortni ...
- Gen Z Drives MLB All-Star Buzz As Viewership Surges Midseason
Research Intelligencer, Robert Williams - Thursday, July 10, 2025
A majority of MLB viewers plan to tune into at least o ...
- No Use For Foreign News: Americans Show Little Interest In It
Publishing Insider, Ray Schultz - Tuesday, July 1, 2025
Millennials and Gen Z are more likely than boomers to spend ...
- Inside American Eagle's Gen Z Playbook: Pinterest, Substack And Jorts
Retail Insider, Sarah Mahoney - Wednesday, July 2, 2025
CMO Craig Brommers shares the brand's shifting media strategy and why old ...