- Miracle-Gro's 'Full Bush Summer' Plants Risque Seed With Gen Z
Marketing Daily, Sarah Mahoney - Thursday, July 31, 2025
Cheeky campaign targets midsummer garden slump -- and maximum irreverence ...
- Snap Brings 'Home Safe' Functionality To Real-Time Map
MediaDailyNews, Colin Kirkland - Thursday, July 24, 2025
For Snap Map users, the new feature, "Home Safe," lets friends a ...
- Gen Z Is Bra-Skeptical, But Victoria's Secret Has A Solution
Marketing Daily, Sarah Mahoney - Wednesday, July 23, 2025
The Body by Victoria FlexFactor uses a titanium underwire for greater comf ...
- Small-Business Owners In The Know: How They Should Target Gen Z, Other Groups
Email Insider, Ray Schultz - Tuesday, July 22, 2025
Gen Z is the least likely to prefer email, and Baby Boome ...
- AI Emerges As Lucrative Brand Discovery Engine
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 22, 2025
As AI continues to reshape how people discover brands, evaluate options, a ...
- Bold Hair, Bold Moves: Madison Reed's Athlete Play Hits Gen Z, Moms
CPG Insider, Sarah Mahoney - Friday, July 18, 2025
CEO Amy Errett explains how basketball stars help company reach both millennia ...
- After Practical Prime Day, Amazon Aims for Laughs With Back-to-College Ads
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, July 15, 2025
With shoppers focused on essentials and budget buys, Amazon leans into pragmati ...
- The American Dream 2.0
Red, White & Blog, Joe Mandese - Monday, July 14, 2025
As part of its ongoing research into the "New America," Ipsos h ...
- The General Steers New Drivers Toward Fortnite
MediaDailyNews, Colin Kirkland - Thursday, July 10, 2025
The General Insurance company is following its Gen Z audience into Fortni ...
- Gen Z Drives MLB All-Star Buzz As Viewership Surges Midseason
Research Intelligencer, Robert Williams - Thursday, July 10, 2025
A majority of MLB viewers plan to tune into at least o ...
- No Use For Foreign News: Americans Show Little Interest In It
Publishing Insider, Ray Schultz - Tuesday, July 1, 2025
Millennials and Gen Z are more likely than boomers to spend ...
- Inside American Eagle's Gen Z Playbook: Pinterest, Substack And Jorts
Retail Insider, Sarah Mahoney - Wednesday, July 2, 2025
CMO Craig Brommers shares the brand's shifting media strategy and why old ...
- 'Brat Summer' Gives Way To Quiet Coping And Ambiguous Optimism For Young Adults
Research Intelligencer, Robert Williams - Friday, June 27, 2025
Gen Z appears caught somewhere between optimism and anxiety, favoring indulgence, spontanei ...
- Direct Mail Magnet: Gen Z And Millennials Especially Like It
Email Insider, Ray Schultz - Thursday, June 26, 2025
Younger consumers in particular prefer the channel, and postal mail works we ...
- JanSport's Back-To-School Bags Are Singing -- Badly
Marketing Daily, Sarah Mahoney - Tuesday, June 24, 2025
New campaign leans into quirky humor, TikTok energy, and Gen Z ch ...
- Gen Z's Quick Fix: They Like To Buy Now, Pay Later
Email Insider, Ray Schultz - Monday, June 23, 2025
And more shoppers in general are planning to use buy now p ...
- The Case For Neurodiversity In Advertising: It's 'Messy'
MediaDailyNews, Joe Mandese - Monday, June 16, 2025
"If marketers are not communicating with them and driving their business, they' ...
- Lowe's Taps MrBeast To Build Gen Z DIY Buzz
Marketing Daily, Sarah Mahoney - Thursday, June 12, 2025
A new creator network aims to turn housing angst into hammer tim ...
- Dos Equis Connects To Music, Performance, Hispanic Culture
Performance Marketing Insider, Laurie Sullivan - Friday, June 6, 2025
Some 92% of Hispanic music listeners say music connects them to the ...
- Pinterest Preps For A 'Digital Detox' Summer
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, June 4, 2025
Joss & Main leans in to the Pinterest trend with a seri ...
- A Turn To Austerity: Consumers Are Spending Less On Luxury Goods
Email Insider, Ray Schultz - Monday, June 2, 2025
Gen Z consumers think they understand the economy -- but they can ...
- Gen Z Is Redefining Wellness, While Food, Beauty Brands Race To Keep Up
Marketing Daily, Sarah Mahoney - Thursday, May 29, 2025
From collagen mocktails to red-light facials, Gen Z is blending wellness, beau ...
- AI Search, Tariffs To Influence Amazon 'Prime Day'
MediaDailyNews, Laurie Sullivan - Wednesday, May 28, 2025
AI will become the tool to search for the best deals ahe ...
- Teddy Swims Tries to Help Kay Jewelers 'Love Louder'
Retail Insider, Sarah Mahoney - Wednesday, May 28, 2025
The soulful R&B star is stepping in as Kay's "chief love officer ...
- Urban Outfitters Partners With U-Haul, Katseye To Target Gen Z
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, May 21, 2025
Phase two of the effort is "Special Delivery," which includes a partnersh ...
- Search Traffic Down 10%: What's Happening And Where It's Going
Performance Marketing Insider, Laurie Sullivan - Thursday, May 8, 2025
Brands are competing for attention across fragmented landscapes, and those focused ...
- The Fizz Ad Biz: A Conversation With Teddy Solomon
MediaDailyNews, Colin Kirkland - Tuesday, May 6, 2025
As hyperlocal app Fizz continues to grow, Media Daily News spoke wi ...
- Axe To Gen Alpha: 'Axe Pete Anything,' Then Get Out Of Your Room
CPG Insider, Sarah Mahoney - Friday, May 2, 2025
Fragrance, feelings and Pete Davidson drive a new teen-targeted push. ...
- Marketing To Generational Taste: Gen Z, Boomers Respond In Different Ways
Email Insider, Ray Schultz - Thursday, May 1, 2025
More than half of Gen Z and Millennials have purchased through soci ...
- Teens Ditch Lululemon, Flock to Uggs, E.L.F.
Marketing Daily, Sarah Mahoney - Thursday, April 10, 2025
Piper Sandler's semiannual snapshot of upper-income youth spending finds Nike slipping a ...