- The Case For Neurodiversity In Advertising: It's 'Messy'
MediaDailyNews, Joe Mandese - Monday, June 16, 2025
"If marketers are not communicating with them and driving their business, they' ...
- Lowe's Taps MrBeast To Build Gen Z DIY Buzz
Marketing Daily, Sarah Mahoney - Thursday, June 12, 2025
A new creator network aims to turn housing angst into hammer tim ...
- Dos Equis Connects To Music, Performance, Hispanic Culture
Performance Marketing Insider, Laurie Sullivan - Friday, June 6, 2025
Some 92% of Hispanic music listeners say music connects them to the ...
- Pinterest Preps For A 'Digital Detox' Summer
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, June 4, 2025
Joss & Main leans in to the Pinterest trend with a seri ...
- A Turn To Austerity: Consumers Are Spending Less On Luxury Goods
Email Insider, Ray Schultz - Monday, June 2, 2025
Gen Z consumers think they understand the economy -- but they can ...
- Gen Z Is Redefining Wellness, While Food, Beauty Brands Race To Keep Up
Marketing Daily, Sarah Mahoney - Thursday, May 29, 2025
From collagen mocktails to red-light facials, Gen Z is blending wellness, beau ...
- AI Search, Tariffs To Influence Amazon 'Prime Day'
MediaDailyNews, Laurie Sullivan - Wednesday, May 28, 2025
AI will become the tool to search for the best deals ahe ...
- Teddy Swims Tries to Help Kay Jewelers 'Love Louder'
Retail Insider, Sarah Mahoney - Wednesday, May 28, 2025
The soulful R&B star is stepping in as Kay's "chief love officer ...
- Urban Outfitters Partners With U-Haul, Katseye To Target Gen Z
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, May 21, 2025
Phase two of the effort is "Special Delivery," which includes a partnersh ...
- Search Traffic Down 10%: What's Happening And Where It's Going
Performance Marketing Insider, Laurie Sullivan - Thursday, May 8, 2025
Brands are competing for attention across fragmented landscapes, and those focused ...
- The Fizz Ad Biz: A Conversation With Teddy Solomon
MediaDailyNews, Colin Kirkland - Tuesday, May 6, 2025
As hyperlocal app Fizz continues to grow, Media Daily News spoke wi ...
- Axe To Gen Alpha: 'Axe Pete Anything,' Then Get Out Of Your Room
CPG Insider, Sarah Mahoney - Friday, May 2, 2025
Fragrance, feelings and Pete Davidson drive a new teen-targeted push. ...
- Marketing To Generational Taste: Gen Z, Boomers Respond In Different Ways
Email Insider, Ray Schultz - Thursday, May 1, 2025
More than half of Gen Z and Millennials have purchased through soci ...
- Teens Ditch Lululemon, Flock to Uggs, E.L.F.
Marketing Daily, Sarah Mahoney - Thursday, April 10, 2025
Piper Sandler's semiannual snapshot of upper-income youth spending finds Nike slipping a ...
- Gen Z Is Redefining Financial Success, And Brands Need To Catch Up: Dentsu
Research Intelligencer, Robert Williams - Thursday, April 10, 2025
Brands that meet Gen Z consumers with humility, support their goals a ...
- In First IRL Effort, Coterie Brings Diapers To Brooklyn
Marketing Daily, Sarah Mahoney - Monday, April 7, 2025
The premium baby brand is blending street-level whimsy and social reach ...
- Retail Winners: Nike, Levi's Nail The Store Experience Across Generations
Marketing Daily, Sarah Mahoney - Friday, April 4, 2025
ChangeUp study finds that Walmart, Kohl's and Target continue to underwhelm. ...
- Consumers Are Moving Away From Traditional Media Toward Social Platforms, Study Finds
Publishers Daily, Ray Schultz - Sunday, March 30, 2025
Gen Z is more likely than other groups to cancel TV a ...
- Chewy Outperforms, Petco Rebuilds, Pet Spending Grows: 3 Signals Marketers Should Watch
Marketing Daily, Sarah Mahoney - Thursday, March 27, 2025
Despite economic pressure, the pet category remains strong -- driven by G ...
- Guys Don't Know What To Wear Anymore -- But Men's Wearhouse Has A Plan
Retail Insider, Sarah Mahoney - Wednesday, March 26, 2025
With "What Do I Wear to This Thing?," the retailer helps m ...
- Young Consumers And TV: More Shifts To Social Media - And YouTube
TV Watch, Wayne Friedman - Wednesday, March 26, 2025
Nielsen says audiences young and old are increasingly using YouTube to acce ...
- Younger Shoppers, Smarter Tech Fuel Secondhand's Record Year
Marketing Daily, Sarah Mahoney - Wednesday, March 19, 2025
Online resale platforms grew 23% in 2024. And nearly half of you ...
- Nexxus Targets Gen Z With Bold Volume Play, Steinfeld Star Power
Marketing Daily, Sarah Mahoney - Tuesday, March 18, 2025
Unilever's salon brand blends science, celebrity and "masstige" marketing to woo n ...
- Consumers' Willingness To Share Data Declines
Performance Marketing Insider, Laurie Sullivan - Friday, March 14, 2025
Holding on to consumers once they land on a retail or ...
- UConnic Blonde: Madison Reed, Paige Bueckers Change The Game
Marketing Daily, Sarah Mahoney - Friday, March 7, 2025
The beauty brand celebrates the basketball phenom with her very own sha ...
- Emails That Bite: Almost Half Of All Consumers Have Clicked Through To A Scam
Email Insider, Ray Schultz - Tuesday, February 18, 2025
Who is the most vulnerable to scams? Millennials and Gen Z. ...
- Critical Shifts In Consumer Behavior Changing Paid Media Buys
MediaDailyNews, Laurie Sullivan - Tuesday, February 11, 2025
Data released Tuesday suggests editorial sites are often overlooked and undervalued ...
- The Power of Pinterest's 'Joy Revolution': Q&A With Content Officer Malik Ducard
MediaDailyNews, Colin Kirkland - Monday, February 10, 2025
At last week's SoCom marketing conference, Pinterest's Chief Content Officer Malik Duca ...
- Price Delight: Free Shipping, Discounts Motivate People To Opt In To Emails
Email Insider, Ray Schultz - Thursday, January 30, 2025
Gen Z is least likely to be persuaded to opt in f ...
- With Vel2Go, Kraft's Velveeta Chases On-The-Move Fans
CPG Insider, Sarah Mahoney - Friday, January 24, 2025
The food giant continues to focus on Gen Z's fast-changing condiment cra ...