- JanSport Campaign Goes For Honest Gen Z Laughs
Marketing Daily, Sarah Mahoney - Monday, June 24, 2024
In bathroom stalls, unhappy hikes and dreaded middle seats, the backpack giant ...
- The Lap Of Luxury: Gen Z Is A Whole New Market, Dotdash Meredith Study Finds
Publishing Insider, Ray Schultz - Thursday, June 20, 2024
Young luxury buyers are less worried about privacy than other groups, compa ...
- Walmart Tries Again With No Boundaries
Marketing Daily, Sarah Mahoney - Wednesday, June 19, 2024
The retail giant is betting it can shake off its fashion slum ...
- Reddit: Search Failing Gen Z As They Turn To Social Media
MediaDailyNews, Laurie Sullivan - Wednesday, June 19, 2024
As Gen Z came of age in social media, algorithms trained t ...
- Study Explores Gen Z's Embrace Of Multiple Identities
MAD, Steve McClellan - Tuesday, June 4, 2024
The report also explores the cohort's appreciation of humor in marketing a ...
- Search Engine Use Declines Significantly As Young Users Find Their Way Online
MediaDailyNews, Laurie Sullivan - Monday, June 3, 2024
There's a generational divide in the way people search for brands a ...
- Consumers To AI Companions: It's Not You, It's Me
Media 3.0, Joe Mandese - Thursday, May 23, 2024
That's what Interpublic found when it asked a global sample of consume ...
- Skechers Brings Virtual Store To Roblox
MediaDailyNews, Colin Kirkland - Monday, May 13, 2024
Skechers has teamed with Super League to launch its first store ...
- Gen Z's Favorite Brands: YouTube, Amazon, Band-Aid
Marketing Daily, Sarah Mahoney - Monday, May 13, 2024
The latest rankings from Collage Group highlight a growing preference for entertainmen ...
- How Gen Z's Love For Stores Is Reshaping D2C Landscape
D2C Insider, Sarah Mahoney - Monday, May 6, 2024
New research probes why younger fashion shoppers have turned into physical retail ...
- Dunkin' Taps Fairy Tales To Highlight Joys Of Cold Coffee
MAD, Fern Siegel - Wednesday, May 1, 2024
The new national campaign targets Gen Z and millennials, demos that cra ...
- Gen Z Spells It Out: They Like Email, Special Offers, But Worry About Economy
Email Insider, Ray Schultz - Thursday, April 25, 2024
Free postage and gifts are favored by Gen Z, Sheer ID report ...
- New Brand Consultancy Dang Targets Gen Z, Gen Alpha
MAD, Fern Siegel - Thursday, April 18, 2024
Dang developed its own a blueprint for marketers, a user-centric process ...
- With Romcom Spoof, CeraVe Expands 'Medutainment'
Marketing Daily, Sarah Mahoney - Friday, April 12, 2024
The L'Oreal-owned brand understands everyone needs a little help finding the moisturiz ...
- Sprite Campaign Takes Refreshing Approach To Privacy
Performance Marketing Insider, Laurie Sullivan - Friday, April 12, 2024
Privacy has become important to brands and consumers - but not t ...
- Roblox Partners With PubMatic To Increase Video Ad Sales
MediaDailyNews, Colin Kirkland - Wednesday, April 10, 2024
The partnership with PubMatic will enable programmatic media buying of the popul ...
- Teens Ditching Established Brands For Small Innovators
Marketing Daily, Sarah Mahoney - Tuesday, April 9, 2024
Piper Sandler's newest survey of young consumers shows New Balance catching ...
- Hinge Sends Deleted Apps To Heaven
Marketing Daily, Sarah Mahoney - Tuesday, April 9, 2024
Once people find true love, that discarded app icon has to ...
- College Students Split On How TikTok Ban Might Affect Their Grades
MediaDailyNews, Colin Kirkland - Friday, April 5, 2024
A new study finds Gen Z views TikTok as a relied-upon education ...
- With New Agency And Loyalty Push, Carter's Flexes For Gen Z
Marketing Daily, Sarah Mahoney - Thursday, April 4, 2024
The children's apparel company wants to win over America's newest generation ...
- Beyond Swipes: BLK's Animated Saga Of Black Romance
D2C Insider, Sarah Mahoney - Monday, March 11, 2024
The app uses animation to talk about the long history of Bla ...
- At Weddings, Elvis Is In -- Hashtags, Ed Sheeran Are Out
Retail Insider, Sarah Mahoney - Wednesday, March 6, 2024
The Knot's latest research hints at how Gen Z is beginning ...
- Solution For Gen Z Screen Addiction? A Barbie Flip Phone
Marketing Daily, Sarah Mahoney - Friday, March 1, 2024
HMD and Mattel team up for '90s-inspired antidote to doom-scrolling. ...
- Hinge Helps Lonely Gen Z Daters Unplug
Marketing Daily, Sarah Mahoney - Tuesday, February 27, 2024
To make the Global Day of Unplugging friendlier for young singles, t ...
- Gen Alpha -- Not
Planning & Buying Insider, J. Walker Smith - Tuesday, February 20, 2024
Alpha is not a generation. Children born after 2012 -- the "cut-of ...
- Advertisers Prepare As Sports Fans Get Ready For Super Bowl LVIII
Data & Programmatic Insider, Laurie Sullivan - Monday, February 5, 2024
Sports fans honor their teams by purchasing merchandise that shows their devotio ...
- Easy Goes Gen Z: They Are Least Suspicious, But Most Likely To Opt Out
Email Insider, Ray Schultz - Thursday, February 1, 2024
Gen Z seems to have a particular aversion to being on ema ...
- IAB Benchmarks Value Of Free Digital Media Access To Consumers
MediaDailyNews, Laurie Sullivan - Tuesday, January 30, 2024
The study examines the value consumers would want in exchange for n ...
- Chipotle Gears Up For 'Burrito Season,' Adds Perks To Appeal To Gen Z Employees
Marketing Daily, Teresa Buyikian - Wednesday, January 24, 2024
The chain announces new benefits as it looks to hire 19,000 addition ...
- TikTok: The Gen Z Search Engine
MediaDailyNews, Laurie Sullivan - Tuesday, January 16, 2024
When Google CEO Sundar Pichai said "competition comes from nowhere" at ...