- Why SEO Isn't Enough
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 24, 2019
Digital agency Aimclear has been treating Google sitelinks in paid ads ...
- How Google Paid Search Will Shift Focus To Insight And Improvement
Search & Performance Marketing Daily, Russell Scott - Tuesday, September 24, 2019
The change to the more informative top-impression share metrics will encourage markete ...
- YouTube Automates, Simplifies Choosing Video Ads To Serve Up
Digital News Daily, Laurie Sullivan - Monday, September 23, 2019
YouTube on Monday at Advertising Week New York plans to announce Vid ...
- Google News Initiative, Public Media Venture Group Partner For Local Media Effort
Publishers Daily, Melynda Fuller - Friday, September 20, 2019
Together, they are teaming to create business models for local public med ...
- How To Prepare For Google's Average Position Sunset
Search & Performance Marketing Daily, Wes MacLaggan - Monday, September 23, 2019
Google is undoubtedly shaking things up for advertisers with this rollout. He ...
- Seven Useful -- And Free -- Gmail Tools
Around the Net in Email, Ray Schultz - Friday, September 20, 2019
Here are seven Gmail-enhancing automation tools that are useful and clever. A ...
- Google Working With Archant To Boost Local Reporting
Around the Net In MAD London, Sean Hargrave - Friday, September 20, 2019
"The Telegraph" reports that Google is funding Archant to set up thr ...
- Google Ads Makes Store Visits Available In Smart Bid Optimization
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 20, 2019
For search and shopping campaigns, store visits in smart bidding is n ...
- Walgreens To Start Deliveries By Drone
Connected Thinking, Chuck Martin - Friday, September 20, 2019
Health and wellness, food and beverage and convenience items will be deliver ...
- Will Google's Revised News Algorithm Quell Antitrust Critics?
Publishing Insider, - Friday, September 20, 2019
Google's effort to give original reporting a higher ranking on its ne ...
- Fake Product Reviews Drive Companies To Form Stronger Technology Partnerships
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 19, 2019
Companies like Uberall have launched a partnership with TrustPilot, a review platfo ...
- New Tool Finds Decline In Email Politeness
Around the Net in Email, Ray Schultz - Thursday, September 19, 2019
Boomerang Insights is a new tool that will examine your Gmail histo ...
- Study Finds CMOs Overlook Search Opportunities To Drive Growth
Performance Marketing Insider, Laurie Sullivan - Thursday, September 19, 2019
Some of the missed opportunities include the role SEM plays in partn ...
- Why Former iProspect CEO Stepped In As 3Q Digital President
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 18, 2019
Rob Murray led iProspect from its inception to its transformation into ...
- Amazon Launches Sponsored Display Ads In U.S. As Stand-Alone Self-Service Platform
Digital News Daily, Laurie Sullivan - Tuesday, September 17, 2019
Amazon Sponsored Display ads launched in beta late last week as ...
- Google AdMob Adds And Compares New Data For In-App Reporting
Digital News Daily, Laurie Sullivan - Tuesday, September 17, 2019
Google recently updated AdMob to provide insights into how app users intera ...
- Google Search Now Links To Specific Moments, Content In Videos
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 17, 2019
Marketers and content creators now can link to key moments in vide ...
- Ditching Personal Information Is The Only Way To Save RTB
London Blog, Sean Hargrave - Tuesday, September 17, 2019
Campaigners argue that the supply chain is too vast and databases a ...
- Where Marketers Allocate Media Budgets And How Much They Plan To Spend
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 17, 2019
Some 25% of marketers surveyed said they aren't prepared to use chatbot ...
- RBC Capital Markets Looks At Future Ad-Spending Patterns, Identifies Four Dominant Platforms
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 16, 2019
"The results for Instagram, Google, and YouTube are the most bullish, a ...
- Borrell Data Reveals Critical Role Of Leads In Local Advertising, Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 16, 2019
Referrals, social media, and search marketing top the list of new lea ...
- Google Warns Of LastPass Password Exposure
Around the Net in Email, Ray Schultz - Monday, September 16, 2019
Google Project Zero reports that 16 million LastPass users face credential compromis ...
- California Court Allows Google Scanning Suit To Continue
Around the Net in Email, Ray Schultz - Monday, September 16, 2019
A California judge has tentatively rejected Google’s request to toss a lawsu ...
- Britons Are The Happiest Online Shoppers
Around the Net In MAD London, Sean Hargrave - Monday, September 16, 2019
it may come as a surprise, but Britons have been identified ...
- Publishers Lead A Charge Against The Duopoly With First-Party Data
Around the Net In MAD London, Sean Hargrave - Monday, September 16, 2019
"The Drum" is reporting its big takeaway from this year's Dmexco ...
- Contact Lens Retailer 'Coerced' Rivals To Restrict Search Ads, Law Professors Tell Court
Digital News Daily, Wendy Davis - Friday, September 13, 2019
1-800 Contacts "coerced its competitors to sign agreements that reached far beyo ...
- Publishers Take The Fight To The Duopoly With First-Party Data
London Blog, Sean Hargrave - Monday, September 16, 2019
Media companies are focusing on first-party data to stop info from leaki ...
- Google Makes Algorithmic Updates To Reviews In Search
Performance Marketing Insider, Laurie Sullivan - Monday, September 16, 2019
Looking to tackle invalid or misleading online reviews across its search engin ...
- Google, Facebook Expand News Initiatives
Publishers Daily, Sara Guaglione - Friday, September 13, 2019
Google has tweaked its algorithms to prioritize original reporting. Facebook has enlarg ...
- Lawmakers Demand Documents From Amazon, Apple, Facebook, Google As Investigation Into Big Tech Widens
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 13, 2019
Leading U.S. lawmakers on Friday announced they are asking Amazon, Apple, Facebo ...