- Year In Review: Rookie Batter Beats Steve Jobs, Beyonc And Tsunami To Win 2011 Social Media World Series
Marketing: Green, Brad Stewart - Wednesday, December 21, 2011
A rookie hit the biggest ninth-inning grand slam of her fledgling caree ...
- Give And Take: Creating Sustainable Impact
Marketing: Green, Brigid Milligan - Wednesday, December 21, 2011
As the New Year approaches and as we move past the holid ...
- Coca-Cola, PepsiCo Race To Green
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 16, 2011
The war between Coca-Cola and PepsiCo over bottling innovations has entered ...
- 2012: Social Will Be Key In Marketing Mix
Marketing: Green, Frank O'Brien - Wednesday, December 14, 2011
As 2012 approaches, green marketing will be as important as ever f ...
- More Chevy Volt Politics
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 12, 2011
The controversy over the Chevy Volt is being fueled by GOP operativ ...
- Chevy Volt: Perception And Politics
Marketing Daily, Karl Greenberg - Tuesday, December 6, 2011
The car is popular with owners -- none of whom are interest ...
- This Is Your 'Fracking' Opportunity
Marketing: Green, Megan Esteves - Wednesday, December 7, 2011
Proclaimed "the biggest wildcard for the future of oil and gas" ...
- Survey: 78% Of U.S. Families Report Buying Organics
Marketing Daily, Karlene Lukovitz - Wednesday, November 30, 2011
More than three-quarters (78%) of U.S. families now purchase some organic food ...
- The Greening of Men, Part 2
Marketing: Green, Hank Stewart - Wednesday, November 30, 2011
Did I read that right? Eighty-two percent of Americans think being environmental ...
- GM Facing PR Challenge Over Volt's Battery Fires
Marketing Daily - Top of the News, Thom Forbes - Monday, November 28, 2011
The headline in the Wall Street Journal reads "GM's Volt Woes Ca ...
- CCSR: Here's To A Better Tomorrow
Marketing: Green, Brad Stewart - Wednesday, November 23, 2011
There are villains in every business sector, but this is particularly disconcerti ...
- Automakers Talking Hybrids
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 22, 2011
Hybrid cars, not a new phenomenon as Bob Casey at the Hen ...
- Think Like A Green 'Intra'preneur
Marketing: Green, Brigid Milligan - Wednesday, November 16, 2011
Recently, when running a familiar route with a friend, I marveled ...
- Ringo Starr Rocks For Timberland
Marketing Daily, Sarah Mahoney - Thursday, November 10, 2011
Maybe it does come easy: Rock legend Ringo Starr is partnering wi ...
- African-Americans Are Hybrid Vehicle Opportunity
Marketing Daily, Karl Greenberg - Tuesday, November 8, 2011
Research firm Mintel says 12.5% of African-Americans own a hybrid or electr ...
- Let Them Know You're Green
Marketing: Green, Frank O'Brien - Wednesday, November 9, 2011
As a 21st Century business, the odds are very good that y ...
- Focus Electric Gets Price Tag: $40,000
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 4, 2011
The Focus Electric battery cars will roll into California showrooms next mon ...
- Uganda Joins Japan, Korea, Europe, And The U.S. In The Electric Car Club
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 4, 2011
A lime green Kiira EV pictured in this story (with video) m ...
- Things That Go Thump In The Night
Marketing: Green, Stuart Hickox - Wednesday, November 2, 2011
It's funny what you end up talking about at Hallowe'en parties. ...
- Red Goes White, But What About Green?
Marketing Daily, Alison DaSilva - Friday, October 28, 2011
It may still be October, but one brand is already dreaming ...
- The Age Of Meaning
Marketing: Green, Brad Stewart - Wednesday, October 26, 2011
My dad worked as a director for the largest grocery chain ...
- Go Green And Give 'Em Something To Talk About: An Open Letter To Marketers
Marketing: Travel, Vicky Hastings - Monday, October 24, 2011
Are your ears burning? They should be, because your colleagues have be ...
- Recyclebank Seeks Big Brands For Eco-commerce
Marketing Daily, Karl Greenberg - Thursday, October 20, 2011
The organization says inaugural network partners include Barnes & Noble, Preserve, MillionTreesNY ...
- Seventh Generation Takes Winner To Growing Region
Marketing Daily, Tanya Gazdik - Tuesday, October 18, 2011
Seventh Generation is emphasizing its natural ingredients with a sweepstakes that wi ...
- Back To The Future: A Green World By 2020?
Marketing: Green, Brigid Milligan - Wednesday, October 19, 2011
If you'd asked me when I was a child what the wor ...
- Nissan Brings Leaf Owners Together For Plug-in Day
Marketing Daily, Karl Greenberg - Friday, October 14, 2011
Nissan says the 7,200 consumers who own Nissan's Leaf electric car ...
- Q&A: Mitsubishi's Greg Adams On The 'I'
Marketing Daily, Karl Greenberg - Thursday, October 13, 2011
The company has just launched its national campaign for its electric c ...
- CEA Site Offers Gadget Finder, Disposal Info
Marketing Daily, Aaron Baar - Tuesday, October 11, 2011
The Consumer Electronics Association has launched a Web site dedicated to helpi ...
- Going Green Can Be Masculine, Too
Marketing: Green, Frank O'Brien - Wednesday, October 12, 2011
Small and quiet hybrid cars, reusable shopping bags, eating organically; on t ...
- Organic CEOs Engage In Video Duel
Marketing Daily, Tanya Gazdik - Monday, April 4, 2011
The dueling videos came about because Stonyfield Farm CEO Gary Hirshberg a ...