- Taking Grass Roots Global
Marketing: Health, Elizabeth Elfenbein - Friday, June 15, 2012
"Grass roots" and "going global"-two terms that not so long ago we ...
- NHL Network Lets Fans 'Hold' Stanley Cup
Marketing Daily, Karl Greenberg - Wednesday, June 6, 2012
An augmented reality-based, brand activation campaign for the NHLNetwork, New York, le ...
- Mini Roadster Strips On Hollywood Blvd.
Marketing Daily, Karl Greenberg - Tuesday, April 3, 2012
BMW's Mini division is doing a traditional (for Mini) guerilla approach ...
- Fadmashion Does Fashion Shows In Brooklyn
Marketing Daily, Karl Greenberg - Wednesday, February 8, 2012
Online fashion platform Fadmashion is bringing hipness to the hip center ...
- eMusic's Virtual Road Tour Projects Music Onto Walls
Creative Media Blog, Amy Corr - Monday, March 14, 2011
Leave it to subscription music service eMusic to project concerts of up-and-comi ...
- Police Arrest Two Women Over Ambush Marketing At World Cup
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 16, 2010
South African police yesterday arrested two women they charged with organizing ...
- Poll: Is Guerrilla Music Marketing Effective in 2010?
Around the Net In Brand Marketing, Thom Forbes - Friday, May 7, 2010
The results are trending heavily toward "No. These "street" campaigns have beco ...
- Old-Fashioned Ballyhoo Is Still Alive and Well
Around the Net In Brand Marketing, Thom Forbes - Monday, March 22, 2010
Cluck-U, a fried-chicken chain popular with the college crowd around Hoboken, N.J ...
- Building Gorilla Companies With Guerrilla Marketing
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 2, 2010
Augie Turak's dad used to pay his utility bills in person ...
- 5 Feisty Guerrilla Marketing Ideas For '0h 10'
Marketing Daily, Drew Neisser - Saturday, January 30, 2010
1. More DO, Less SAY ...