- P&G's My Black Is Beautiful Launches 'Unbecoming'
MAD, Steve McClellan - Wednesday, March 1, 2023
The campaign is designed to spark a dialog on societal standards ...
- Frowning About Frown Lines: Millennials Lead Sales Gains Of Botox-Like Products
Marketing Daily, Les Luchter - Sunday, February 26, 2023
Sales of facial injectables increased a whopping 236% among millennials and G ...
- Bountiful Settles FTC Action Alleging It 'Hijacked' Amazon Reviews From Existing To New Products
Marketing Daily, Steve Ellwanger - Thursday, February 23, 2023
FTC said Bountiful manipulated product pages by misusing an Amazon feature th ...
- Dove's Post-Super-Bowl Medicine: Hugs For Philly Fans
Marketing Daily, Sarah Mahoney - Tuesday, February 21, 2023
Dove Men+Care knows losing is rough on fellas. So it sent ...
- GMOs Invade Personal Care, Wellness Aisles
Marketing Daily, Les Luchter - Sunday, February 19, 2023
Such "green"-sounding terms as "botanicals" can be red flags to alert consume ...
- Dove, LinkedIn Partner To End Hairstyle-Based Racial Discrimination And Create More Equitable Workplaces
Digital News Daily, Colin Kirkland - Thursday, February 16, 2023
Dove and LinkedIn will provide free access to courses designed to crea ...
- In Self-Care Tsunami, Target Adds 'Thousands' Of Products
Marketing Daily, Sarah Mahoney - Tuesday, February 14, 2023
Who couldn't use a little more self-love? Target is introducing a flo ...
- With Sticky Jennifer Coolidge, E.L.F. Scores With Super Bowl
D2C Insider, Sarah Mahoney - Monday, February 13, 2023
In just three weeks, the disruptive cosmetic brand took its most vir ...
- Warby Parker Urges Court To Reject Bid To Revive Battle Over Search Ads
Digital News Daily, Wendy Davis - Wednesday, February 8, 2023
Warby Parker is urging a court to reject 1-800 Contacts' request ...
- Old Spice Creates A Musical To Boost Smelf-Confidence
Marketing Daily, Sarah Mahoney - Tuesday, February 7, 2023
Old Spice swaggers into Super Bowl week with an ad that's ...
- Black Brands Shine In February -- Retailers Should Think About The Rest Of The Year
Marketing Daily, Sarah Mahoney - Tuesday, February 7, 2023
For Black History Month, retailers stock up on Black-owned brands in ...
- Most Prestige Cosmetics Shine -- But Estee Lauder Stumbles
Marketing Daily - Top of the News, Sarah Mahoney - Monday, February 6, 2023
A new report from NPD Group says U.S. sales of prestige beau ...
- With A Fake Pete Davidson, Manscaped Moves To Facial Hair
D2C Insider, Sarah Mahoney - Monday, February 6, 2023
The men's down-there grooming brand is focusing on faces, making the comedian ...
- Soap & Glory Wants Customers To 'Get Naked'
MAD, Fern Siegel - Friday, February 3, 2023
The push makes private moments public by highlighting women's body-care routines. ...
- Coty Wants Dictionaries To Expand Beauty Beyond Age, Gender
Marketing Daily, Sarah Mahoney - Wednesday, February 1, 2023
In an open letter to dictionary editors, Coty asks to find ...
- Tarte Influencer Marketing Criticized
Around the Net In Brand Marketing, Tanya Gazdik - Monday, January 30, 2023
With consumers obsessed over the price of a dozen eggs, could conspicuo ...
- TRESemme Makes A Splash With Underwater Dance
Marketing Daily, Sarah Mahoney - Friday, January 27, 2023
The Unilever hair brand jumps in the pool with the USA Olymp ...
- More Business Openings Could Mean More Search Ads, Content
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 25, 2023
Business openings reached an all-time high in 2022, growing in 86% ...
- J&J Earnings: Key Sales Performers Included Sudafed, Neutrogena, Cancer Drugs
Marketing Daily, Les Luchter - Tuesday, January 24, 2023
J&J's consumer healthcare biz, soon to be named Kenvue, begins operating ...
- Lancome Commits To Gen Z With New Global Ambassador Emma Chamberlain
Digital News Daily, Colin Kirkland - Friday, January 20, 2023
Fashion icon Chamberlain will lead the brand's "Be Yourself Movement" via ...
- Sales Slip A Bit, But P&G Sees Consumers Holding Steady
Marketing Daily, Sarah Mahoney - Friday, January 20, 2023
The CPG giant's latest results indicate people are still loyal to brand ...
- Dr. Pimple Popper Pops In To Acne Awareness Campaign
Marketing Daily, Les Luchter - Sunday, January 22, 2023
Sun Pharmaceutical has tapped Dr. Popper, named for her popular pimple-popping video ...
- L'Oreal Brings Inclusivity To Makeup
Performance Marketing Insider, Laurie Sullivan - Friday, January 20, 2023
L'Oreal introduces the world's first handheld lipstick applicator designed for people wi ...
- Thinx Underwear Pushes New Generation Thinking
MAD, Fern Siegel - Tuesday, January 17, 2023
The OBERLAND agency work introduces the menstrual product with fun and hone ...
- JCPenney Bets Big On Beauty
Retail Insider, Sarah Mahoney - Tuesday, January 17, 2023
The retailer is doing a two-day home page takeover in its late ...
- Read My Lips: Hourglass' New Lipstick Wants To 'Unlock' Positive Change
MAD, Fern Siegel - Monday, January 16, 2023
Brooke Blashill, CMO of Hourglass Cosmetics, said the ad campaign "centers arou ...
- Ulta Hires New CMO From Samsung
Marketing Daily, Sarah Mahoney - Tuesday, January 17, 2023
Michelle Crossan-Matos signs on to the top marketing spot, which has be ...
- Beauty: As Influencers Wane, Retail -- And Ulta -- Shine
Marketing Daily - Top of the News, Sarah Mahoney - Friday, January 13, 2023
Consumers aren't slowing down on beauty binges. But experts say the pu ...
- Vital Proteins Extends Its Target Audience -- And Body Parts Served
Marketing Daily, Les Luchter - Wednesday, January 11, 2023
In new campaign, not only are the characters diverse, but also t ...
- With Personalized Gummies, Neutrogena Turns To Inner Beauty
D2C Insider, Sarah Mahoney - Sunday, January 8, 2023
The D2C model may help the company change its approach to topic ...