- Soap & Glory Wants Customers To 'Get Naked'
MAD, Fern Siegel - Friday, February 3, 2023
The push makes private moments public by highlighting women's body-care routines. ...
- Coty Wants Dictionaries To Expand Beauty Beyond Age, Gender
Marketing Daily, Sarah Mahoney - Wednesday, February 1, 2023
In an open letter to dictionary editors, Coty asks to find ...
- Tarte Influencer Marketing Criticized
Around the Net In Brand Marketing, Tanya Gazdik - Monday, January 30, 2023
With consumers obsessed over the price of a dozen eggs, could conspicuo ...
- TRESemme Makes A Splash With Underwater Dance
Marketing Daily, Sarah Mahoney - Friday, January 27, 2023
The Unilever hair brand jumps in the pool with the USA Olymp ...
- More Business Openings Could Mean More Search Ads, Content
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 25, 2023
Business openings reached an all-time high in 2022, growing in 86% ...
- J&J Earnings: Key Sales Performers Included Sudafed, Neutrogena, Cancer Drugs
Marketing Daily, Les Luchter - Tuesday, January 24, 2023
J&J's consumer healthcare biz, soon to be named Kenvue, begins operating ...
- Lancome Commits To Gen Z With New Global Ambassador Emma Chamberlain
Digital News Daily, Colin Kirkland - Friday, January 20, 2023
Fashion icon Chamberlain will lead the brand's "Be Yourself Movement" via ...
- Sales Slip A Bit, But P&G Sees Consumers Holding Steady
Marketing Daily, Sarah Mahoney - Friday, January 20, 2023
The CPG giant's latest results indicate people are still loyal to brand ...
- Dr. Pimple Popper Pops In To Acne Awareness Campaign
Marketing Daily, Les Luchter - Sunday, January 22, 2023
Sun Pharmaceutical has tapped Dr. Popper, named for her popular pimple-popping video ...
- L'Oreal Brings Inclusivity To Makeup
Performance Marketing Insider, Laurie Sullivan - Friday, January 20, 2023
L'Oreal introduces the world's first handheld lipstick applicator designed for people wi ...
- Thinx Underwear Pushes New Generation Thinking
MAD, Fern Siegel - Tuesday, January 17, 2023
The OBERLAND agency work introduces the menstrual product with fun and hone ...
- JCPenney Bets Big On Beauty
Retail Insider, Sarah Mahoney - Tuesday, January 17, 2023
The retailer is doing a two-day home page takeover in its late ...
- Read My Lips: Hourglass' New Lipstick Wants To 'Unlock' Positive Change
MAD, Fern Siegel - Monday, January 16, 2023
Brooke Blashill, CMO of Hourglass Cosmetics, said the ad campaign "centers arou ...
- Ulta Hires New CMO From Samsung
Marketing Daily, Sarah Mahoney - Tuesday, January 17, 2023
Michelle Crossan-Matos signs on to the top marketing spot, which has be ...
- Beauty: As Influencers Wane, Retail -- And Ulta -- Shine
Marketing Daily - Top of the News, Sarah Mahoney - Friday, January 13, 2023
Consumers aren't slowing down on beauty binges. But experts say the pu ...
- Vital Proteins Extends Its Target Audience -- And Body Parts Served
Marketing Daily, Les Luchter - Wednesday, January 11, 2023
In new campaign, not only are the characters diverse, but also t ...
- With Personalized Gummies, Neutrogena Turns To Inner Beauty
D2C Insider, Sarah Mahoney - Sunday, January 8, 2023
The D2C model may help the company change its approach to topic ...
- Giving Back: So-So Holiday Sales Offset By Big Jump In Returns
Email Insider, Ray Schultz - Monday, January 9, 2023
Salesforce reports major hikes in online discounts, BOPIS and returns during 20 ...
- Walgreens' Solid Gains Ease Post-COVID Fears
Marketing Daily, Sarah Mahoney - Friday, January 6, 2023
Even as virus-driven sales gains fade, the retailer is seeing impressive grow ...
- Beauty Brands To Become More Medical, Inclusive, Experimental
Marketing Daily, Sarah Mahoney - Tuesday, January 3, 2023
Consumers expect beauty brands to offer self-care, wellness and a sense ...
- NYX Deepens Metaverse Commitment With Spring Launch
D2C Insider, Sarah Mahoney - Tuesday, December 27, 2022
As digitally led beauty brands expand their virtual shopping worlds, NYX offe ...
- 5 Marketing Trends That Will Define Health Media In 2023
MediaDailyNews, Andrea Palmer - Tuesday, December 27, 2022
Five trends are sure to be disruptors in 2023. One has t ...
- Research Reveals Opportunities For CBD In Skincare Products
Marketing Daily, Steve Ellwanger - Thursday, December 22, 2022
One idea: adding CBD to existing products as complementary or "hero" ingredie ...
- Rite Aid Lurches To New Lows
Marketing Daily, Sarah Mahoney - Thursday, December 22, 2022
After announcing weaker sales and losses, the retailer also sees more b ...
- 'Tripledemic' Spurs Rising Sales For Related OTC Products
Marketing Daily, Les Luchter - Wednesday, December 21, 2022
Catalina Marketing is keeping score of store sales related to the curre ...
- FTC Releases New Advertising Compliance Guidance For Health Care Products
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 21, 2022
The FTC guidelines are intended to prevent unfair and deceptive practices, simil ...
- Tabitha Brown Vegan Hair Products Picked Up By Ulta
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, December 20, 2022
Tabitha Brown's vegan friendly hair care products, Donna's Recipe, are coming ...
- Those Bonkers Ads Work: Prestige Fragrance Hot this Season
Marketing Daily, Sarah Mahoney - Tuesday, December 20, 2022
It's beginning to smell a lot like ....a very good year f ...
- Palmer's First Brand Awareness Campaign Shows Some Self-Love
Marketing Daily, Les Luchter - Monday, December 19, 2022
A very pregnant woman applies Palmer's Stretch Marks Cocoa Butter as s ...
- L'Oreal Awards U.S. Media Assignment To Omnicom Media Group
MAD, Steve McClellan - Tuesday, December 13, 2022
The company spends $960 million on measured media in the U.S. annuall ...