- EOS, Mariah Carey Make Merry In The Metaverse
Marketing Daily, Sarah Mahoney - Tuesday, December 13, 2022
EOS hopes its dance with the 'Queen of Christmas' will offer plen ...
- Meghan Trainor, E.L.F., Weather Channel Forecast A Glow Storm
Marketing Daily, Sarah Mahoney - Tuesday, December 13, 2022
Sure, she could have her Gucci on. But for this cosmetic campaig ...
- Ulta's Hot Streak: Proof Of Beauty Category's Resilience
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, December 7, 2022
The beauty retailer keeps finding new ways to make customers feel bett ...
- Moody Cyber Monday: Sales Were Higher YoY, But Not For All Categories
Email Insider, Ray Schultz - Thursday, December 1, 2022
Footwear saw a 5% decline in average order value on Cyber Mond ...
- Survey Reveals The Brand Power Of Augmented Reality
Digital News Daily, Colin Kirkland - Tuesday, November 22, 2022
A survey of consumers of automotive, entertainment, fashion, beauty, retail, and trav ...
- KISS Products Flash Lash Extensions In DOOH Work
Out to Launch, Fern Siegel - Monday, November 21, 2022
The ad campaign promotes its latest product: Falscara At-Home Lash Extensions. ...
- Avatar Beauty: L'Oreal, Charlotte Tilbury Head To Metaverse
Marketing Daily, Sarah Mahoney - Thursday, November 17, 2022
As consumers decide who they want to be in Web3.0, brands a ...
- Dollar General Targets Medically Underserved Consumers With OTC Pain Relief Quiz
Pharma & Health Insider, Les Luchter - Thursday, November 17, 2022
Dollar General worked with OTC drug makers on a pilot campaign design ...
- JCPenney, Urban Hydration In Beauty Push For Whitney Houston
Retail Insider, Sarah Mahoney - Wednesday, November 16, 2022
The retailer celebrates the legendary singer by collaborating with the "I Wan ...
- Pete Davidson Knows Too Much About Santa
Marketing Daily, Sarah Mahoney - Monday, November 14, 2022
The comedian's new holiday ad for Manscaped reveals something about St. Nick ...
- Dr. Squatch Expands Into Lotion, Extends Retail Footprint
Marketing Daily, Sarah Mahoney - Thursday, November 10, 2022
The D2C company is betting it can get men to pay bett ...
- Native Goes Naughty And Nice In Scented Brand Promotion
MAD, Fern Siegel - Monday, November 7, 2022
Two spots promote six scents for the holidays, San Francisco-based M/H, Native ...
- Can Beauty Stay Pretty This Holiday?
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, November 2, 2022
NPD predicts prestige beauty products will continue their winning streak, even am ...
- Crest, Oral B Launch Advocacy Ads Aimed At 'Closing America's Smile Gap'
Marketing Daily, Les Luchter - Tuesday, November 1, 2022
"Millions of kids in underserved communities just don't have access to t ...
- VitaBeans Hits Canada, Younger Demos Targeted In Wellness Push
MAD, Fern Siegel - Friday, October 28, 2022
The campaign is aimed at "young Canadians who are at the busie ...
- After Appeal, NAD Confirms CeraVe's '#1 Doctor Recommended Skincare' Claim
CPG Insider, Steve Ellwanger - Friday, October 28, 2022
According to the NAD, it's a case involving "unusual circumstances" because J& ...
- How Eos Translated Effortless Swearing Into A Culture Of Risk-Taking
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, October 26, 2022
CMO Soyoung Kang tells ANA attendees how the brand is connecting wi ...
- Consumer Tech Is Changing People's Health And Well-Being Habits
Research Intelligencer, Robert Williams - Thursday, October 20, 2022
About a third of consumers worldwide use their smartphone to monitor the ...
- BK Beauty: YouTube's Influencer Evolution
D2C Insider, Sarah Mahoney - Monday, October 17, 2022
How this D2C brand is keeping up with people's changing video preferen ...
- Lancome Gets 'Happy' In New Limited Collection Spots
MAD, Fern Siegel - Wednesday, October 12, 2022
The spots, featuring actress Lily Collins ("Emily in Paris") and the Japane ...
- Revivv Themes Ad Around Relatability Of Hair Loss
Marketing Daily, Les Luchter - Monday, October 10, 2022
"The message is that it's OK to talk about hair loss, a ...
- Old Spice Diversifies Body-Wash Battles
Marketing Daily, Sarah Mahoney - Thursday, October 6, 2022
Old Spice freshens up "Men have Skin Too" campaign with La ...
- Post-Sephora, JC Penney Cleans The Beauty Slate
Retail Insider, Sarah Mahoney - Wednesday, October 5, 2022
The 120-year-old store has completely reinvented its beauty business. ...
- Curious, Unrestrained & e.l.f.-ing Amazing!
Brand Insider: Behind The Scenes, Lisa Singer - Friday, October 7, 2022
"There is no such thing as being able to not do wh ...
- Kenvue, New Consumer Health Giant, Readies For Spinoff From J&J
Marketing Daily - Top of the News, Les Luchter - Wednesday, September 28, 2022
Johnson & Johnson just announced Kenvue as the name of its plann ...
- Waterpik Campaign Showcases Water Flossers' Obsessions
Marketing Daily, Les Luchter - Monday, September 26, 2022
In one ad, a woman tries to show her young son t ...
- Rihanna's Super Bowl: A Field Day For Fenty
Marketing Daily, Sarah Mahoney - Monday, September 26, 2022
Fans can't wait for the beauty and fashion mogul to make halfti ...
- Shark Beauty Goes Global 'For All Hairkind'
MAD, Fern Siegel - Wednesday, September 21, 2022
The campaign, which goes live in early Q4, will spotlight all ha ...
- JCPenney Looks To Redefine Its Beauty Business
Marketing Daily - Top of the News, Sarah Mahoney - Monday, September 19, 2022
JC Penney has got its post-Sephora beauty formula ready to roll, movi ...
- Nutrafol Wants Women Talking About Thinning Hair
D2C Insider, Sarah Mahoney - Monday, September 19, 2022
The supplement brand launches its first campaign since joining the Unilever f ...