• by Steve McClellan  @mp_mcclellan, March 16, 2023

TBWA\Chiat\Day LA has been named a creative agency partner for beauty retailer Sephora, supporting creative development and execution for the brand’s North American 2023 holiday campaign.

Backed by the agency’s Multicultural Practice, the new partnership will highlight the brand’s holiday experience “through the lens of its commitment to creating the most diverse and inclusive beauty community.”

“Sephora is a brand that speaks to our team’s passions and our values,” said Erin Riley, CEO at Chiat\Day LA. “Sephora is a clear leader in the inclusive beauty revolution, and we are privileged to have the opportunity to amplify their impact through truly disruptive communications that put nuanced multicultural insights at the brand’s core.”

Sephora’s internal research study shows 84% of U.S. beauty consumers see beauty as a celebration of differences and reject conventional forms of beauty.