- Badger Creates 'Legendary' Campaign For Wella
Out to Launch, Steve McClellan - Thursday, May 4, 2023
Shiny, smooth and strong hair take center stage in “Make It Legendary,&rdqu ...
- E.l.f. Cosmetics Enlists Jennifer Coolidge For Digital Effort Aimed At Gen Z
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 2, 2023
E.l.f. Cosmetics is enlisting actress Jennifer Coolidge (who was in the brand ...
- Personified Pimples Pitch Patch Product
Marketing Daily, Les Luchter - Monday, May 1, 2023
The first awareness campaign for Hero Cosmetics's Mighty Patch feature frenetic humaniz ...
- Forget Catgut. Unilever's Nexxus Strings Ukulele With Human Hair
Marketing Daily, Sarah Mahoney - Wednesday, April 26, 2023
Working with pop star Meghan Trainor, the "masstige'"brand's launch includes a sas ...
- Poise Addresses Women's Health Concern
MAD, Fern Siegel - Tuesday, April 25, 2023
It's embarrassing, but real. Lots of women over 20 experience bladder lea ...
- Spending Surges On High-End Beauty Products
Marketing Daily, Sarah Mahoney - Tuesday, April 25, 2023
Sales of pricey makeup, fragrance and skincare products jumped 16% in t ...
- There's A Silver Lining In Pacvue's Ad Spend/Performance Report
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 25, 2023
Ad spend slowed on retail media sites in Q1 2023 vs. t ...
- J&J Chalks Up Talcum Charge As Sales, Guidance Rise
Marketing Daily - Top of the News, Les Luchter - Tuesday, April 18, 2023
With "30 products or platforms that generate over a billion dollars ...
- Dove's Self-Esteem Project Partners With Lizzo To Protect Kids On Social Media
Digital News Daily, Colin Kirkland - Wednesday, April 12, 2023
On Tuesday, Dove hosted a live forum on Dove's YouTube channel, Instagra ...
- Gen Z And Millennial Beauty Shoppers Are Price-Conscious Above All Else, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, April 13, 2023
Consumers will wait to buy even if they risk the item goi ...
- Dove Joins Efforts To Protect Kids From Social Media
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, April 12, 2023
The activist brand is fighting for a new flag: the 2023 Ki ...
- L'Oreal Set To Acquire Aesop Skin Care Brand
Around the Net In Brand Marketing, Tanya Gazdik - Monday, April 10, 2023
L’Oréal will acquire Aesop, an Australian luxury skin care brand with a devot ...
- For Teens, TikTok, Lululemon Slip While Make-up, UGG Gain
Marketing Daily, Sarah Mahoney - Wednesday, April 5, 2023
Piper Sandler's semiannual survey also sees a shake-up in footwear. And t ...
- E-Grocery Secrets: Shoppers Love YouTube, Thursday Afternoon, Sliced Cheese
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, April 6, 2023
MikMak's latest benchmark study on e-grocery commerce reveals Walmart and Target a ...
- Sweet Earth Foods, Ashley Tisdale Inspire People To 'Come Back' To Plant-Based Foods
Marketing Daily, Steve Ellwanger - Tuesday, April 4, 2023
Nestle's Sweet Earth Foods is doubling down on taste to re-engage wi ...
- Shelving Products: CPG, Beauty, OTC Health Sectors See Reduction In Consumer Spending
Email Insider, Ray Schultz - Tuesday, April 4, 2023
Inflation causes reductions in consumer spending, but Gen Z and Boomers a ...
- Clinique Lab Moves To Web3 For Immersive Sales
D2C Insider, Sarah Mahoney - Monday, April 3, 2023
Clinique may be thought of as a classic department-store beauty brand. B ...
- As Gen Z Sweats Their Finances, P&G Offers #SecretMoneyMoves
Marketing Daily, Sarah Mahoney - Thursday, March 30, 2023
The deodorant brand's educational campaign aims to teach 1 million young wom ...
- E.L.F., Aiming To 'Transcend Beauty," Partners With Iconic Brands
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, March 28, 2023
Its first collab this year is with American Eagle, but other non-beau ...
- CeraVe's Social Media Strategy Goes IRL In Big Easy
Marketing Daily, Les Luchter - Sunday, March 26, 2023
A float featuring a very large bottle of CeraVe Facial Moisturizing Loti ...
- Sephora, TikTok Launch Program To Support Beauty Startup Founders
Marketing Daily, Sarah Mahoney - Thursday, March 23, 2023
The beauty retailer is partnering with Digitas and the social-media platform ...
- Seven-Year-Old Influencer Helps Launch Crest Kids Color Changing Toothpaste
Marketing Daily, Les Luchter - Tuesday, March 21, 2023
Designed to get kids to brush their teeth for dentist-recommended 2 minute ...
- Sephora Taps TBWA\Chiat\Day LA For Holiday Campaign Work
MAD, Steve McClellan - Thursday, March 16, 2023
Backed by the agency's Multicultural Practice, the new partnership will highlight t ...
- Glossier Names New CMO
Marketing Daily, Sarah Mahoney - Thursday, March 16, 2023
Glossier, busy rolling its products into 600 Sephora stores, promoted Kleo Ma ...
- Bic's No-Clog Razor Is Its Biggest Launch In Decades
Marketing Daily, Sarah Mahoney - Wednesday, March 15, 2023
The razor brand is partnering with comic celebrities Eric Andre and Ann ...
- Degree Celebrates Walk-On Wonders
Marketing Daily, Sarah Mahoney - Thursday, March 9, 2023
With notables like Giannis Antetokounmpo, new campaign aims to inspire confidence ...
- Nicole Kidman Pitches Skin Care
Marketing Daily, Les Luchter - Wednesday, March 8, 2023
Kidman has been a "strategic business partner" and global brand ambassador f ...
- CeraVe Aims to Break Through Social Media's Skincare Jungle
Marketing Daily, Sarah Mahoney - Tuesday, March 7, 2023
With a new #MoisturizeLikeaDerm campaign, the L'Oreal brand hopes it can g ...
- Rihanna Returns To Red-Hot Puma
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, March 2, 2023
While it's too early to say if the beloved Creeper sneaker wi ...
- 1-800 Contacts Presses To Resurrect Battle With Warby Parker Over Search Ads
Digital News Daily, Wendy Davis - Wednesday, March 1, 2023
Warby Parker attempted "to free-ride on 1-800's valuable goodwill and to garn ...