- Sweet Earth Foods, Ashley Tisdale Inspire People To 'Come Back' To Plant-Based Foods
Marketing Daily, Steve Ellwanger - Tuesday, April 4, 2023
Nestle's Sweet Earth Foods is doubling down on taste to re-engage wi ...
- Shelving Products: CPG, Beauty, OTC Health Sectors See Reduction In Consumer Spending
Email Insider, Ray Schultz - Tuesday, April 4, 2023
Inflation causes reductions in consumer spending, but Gen Z and Boomers a ...
- Clinique Lab Moves To Web3 For Immersive Sales
D2C Insider, Sarah Mahoney - Monday, April 3, 2023
Clinique may be thought of as a classic department-store beauty brand. B ...
- As Gen Z Sweats Their Finances, P&G Offers #SecretMoneyMoves
Marketing Daily, Sarah Mahoney - Thursday, March 30, 2023
The deodorant brand's educational campaign aims to teach 1 million young wom ...
- E.L.F., Aiming To 'Transcend Beauty," Partners With Iconic Brands
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, March 28, 2023
Its first collab this year is with American Eagle, but other non-beau ...
- CeraVe's Social Media Strategy Goes IRL In Big Easy
Marketing Daily, Les Luchter - Sunday, March 26, 2023
A float featuring a very large bottle of CeraVe Facial Moisturizing Loti ...
- Sephora, TikTok Launch Program To Support Beauty Startup Founders
Marketing Daily, Sarah Mahoney - Thursday, March 23, 2023
The beauty retailer is partnering with Digitas and the social-media platform ...
- Seven-Year-Old Influencer Helps Launch Crest Kids Color Changing Toothpaste
Marketing Daily, Les Luchter - Tuesday, March 21, 2023
Designed to get kids to brush their teeth for dentist-recommended 2 minute ...
- Sephora Taps TBWA\Chiat\Day LA For Holiday Campaign Work
MAD, Steve McClellan - Thursday, March 16, 2023
Backed by the agency's Multicultural Practice, the new partnership will highlight t ...
- Glossier Names New CMO
Marketing Daily, Sarah Mahoney - Thursday, March 16, 2023
Glossier, busy rolling its products into 600 Sephora stores, promoted Kleo Ma ...
- Bic's No-Clog Razor Is Its Biggest Launch In Decades
Marketing Daily, Sarah Mahoney - Wednesday, March 15, 2023
The razor brand is partnering with comic celebrities Eric Andre and Ann ...
- Degree Celebrates Walk-On Wonders
Marketing Daily, Sarah Mahoney - Thursday, March 9, 2023
With notables like Giannis Antetokounmpo, new campaign aims to inspire confidence ...
- Nicole Kidman Pitches Skin Care
Marketing Daily, Les Luchter - Wednesday, March 8, 2023
Kidman has been a "strategic business partner" and global brand ambassador f ...
- CeraVe Aims to Break Through Social Media's Skincare Jungle
Marketing Daily, Sarah Mahoney - Tuesday, March 7, 2023
With a new #MoisturizeLikeaDerm campaign, the L'Oreal brand hopes it can g ...
- Rihanna Returns To Red-Hot Puma
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, March 2, 2023
While it's too early to say if the beloved Creeper sneaker wi ...
- 1-800 Contacts Presses To Resurrect Battle With Warby Parker Over Search Ads
Digital News Daily, Wendy Davis - Wednesday, March 1, 2023
Warby Parker attempted "to free-ride on 1-800's valuable goodwill and to garn ...
- P&G's My Black Is Beautiful Launches 'Unbecoming'
MAD, Steve McClellan - Wednesday, March 1, 2023
The campaign is designed to spark a dialog on societal standards ...
- Frowning About Frown Lines: Millennials Lead Sales Gains Of Botox-Like Products
Marketing Daily, Les Luchter - Sunday, February 26, 2023
Sales of facial injectables increased a whopping 236% among millennials and G ...
- Bountiful Settles FTC Action Alleging It 'Hijacked' Amazon Reviews From Existing To New Products
Marketing Daily, Steve Ellwanger - Thursday, February 23, 2023
FTC said Bountiful manipulated product pages by misusing an Amazon feature th ...
- Dove's Post-Super-Bowl Medicine: Hugs For Philly Fans
Marketing Daily, Sarah Mahoney - Tuesday, February 21, 2023
Dove Men+Care knows losing is rough on fellas. So it sent ...
- GMOs Invade Personal Care, Wellness Aisles
Marketing Daily, Les Luchter - Sunday, February 19, 2023
Such "green"-sounding terms as "botanicals" can be red flags to alert consume ...
- Dove, LinkedIn Partner To End Hairstyle-Based Racial Discrimination And Create More Equitable Workplaces
Digital News Daily, Colin Kirkland - Thursday, February 16, 2023
Dove and LinkedIn will provide free access to courses designed to crea ...
- In Self-Care Tsunami, Target Adds 'Thousands' Of Products
Marketing Daily, Sarah Mahoney - Tuesday, February 14, 2023
Who couldn't use a little more self-love? Target is introducing a flo ...
- With Sticky Jennifer Coolidge, E.L.F. Scores With Super Bowl
D2C Insider, Sarah Mahoney - Monday, February 13, 2023
In just three weeks, the disruptive cosmetic brand took its most vir ...
- Warby Parker Urges Court To Reject Bid To Revive Battle Over Search Ads
Digital News Daily, Wendy Davis - Wednesday, February 8, 2023
Warby Parker is urging a court to reject 1-800 Contacts' request ...
- Old Spice Creates A Musical To Boost Smelf-Confidence
Marketing Daily, Sarah Mahoney - Tuesday, February 7, 2023
Old Spice swaggers into Super Bowl week with an ad that's ...
- Black Brands Shine In February -- Retailers Should Think About The Rest Of The Year
Marketing Daily, Sarah Mahoney - Tuesday, February 7, 2023
For Black History Month, retailers stock up on Black-owned brands in ...
- Most Prestige Cosmetics Shine -- But Estee Lauder Stumbles
Marketing Daily - Top of the News, Sarah Mahoney - Monday, February 6, 2023
A new report from NPD Group says U.S. sales of prestige beau ...
- With A Fake Pete Davidson, Manscaped Moves To Facial Hair
D2C Insider, Sarah Mahoney - Monday, February 6, 2023
The men's down-there grooming brand is focusing on faces, making the comedian ...
- Soap & Glory Wants Customers To 'Get Naked'
MAD, Fern Siegel - Friday, February 3, 2023
The push makes private moments public by highlighting women's body-care routines. ...