• Teen Vogue, Friday, July 28, 2023 2:53 PM

In an effort aimed squarely at attracting younger customers, L’Oréal Paris has selected celebrity influencer Kendall Jenner as its new global ambassador,k. starting with makeup campaigns beginning in September. "Jenner joins a roster of stars like Elle Fanning, Camila Cabello, Helen Mirren, Katherine Langford, and Viola Davis, among many more," per Teen Vogue. "She currently works closely with brands like Marc Jacobs and serves as the creative director of FWRD. Previously, Jenner was a face of Estée Lauder, notably for the now-defunct Estée Edit line."

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