- Olay Wants You To Go To The Super Bowl (And Watch Its In-Game Ad If You Don't)
Mediapsssst, Richard Whitman - Tuesday, January 15, 2019
The P&G skincare line is running its first ad in the Sup ...
- Wearable Health Device Market Driven By Tech, Data Mining
Digital News Daily, Gavin O'Malley - Monday, January 14, 2019
Wearables -- including health trackers and remote patient monitoring devices -- a ...
- Gillette's 30-Year Old 'Best A Man Can Get' Tag Gets A Sensitivity Massage
Marketing Daily, P.J. Bednarski - Monday, January 14, 2019
The new campaign encourages men to reject the kind of boys-will-be-boys tox ...
- Lush Uses Digital To Get Naked
Marketing Daily, Sarah Mahoney - Friday, January 11, 2019
Lush's Naked, is a packaging-free store that teaches customers to use the ...
- YouCam Makeup Intros AI, AR Shopping Experience At CES
AI & IoT Daily, Chuck Martin - Friday, January 11, 2019
Using AI and AR, Beauty 3.0 creates a personalized experience, including recommendatio ...
- Dotdash Acquires Beauty Site Byrdie, MyDomaine
Publishers Daily, Sara Guaglione - Wednesday, January 9, 2019
Byrdie will become Dotdash's platform for its expansion into the beauty spac ...
- L'Oreal Debuts pH Sensor, Launches Hair Campaigns
Marketing Daily, Sarah Mahoney - Tuesday, January 8, 2019
The company unveiled a campaign called #OwningIt for Superior Preference Hair Colo ...
- Organic Product Sales +9%, Driven By Millennials, Hispanics
Marketing Daily, Karlene Lukovitz - Monday, January 7, 2019
Kombucha is among the fastest growing categories, with whopping 42% sales grow ...
- Coty To Roll Out Virtual Reality Fragrance Experience
Marketing Daily, Sarah Mahoney - Thursday, December 20, 2018
Debuting in Buenos Aires, Argentina, the program is designed to help use ...
- YouCam Makeup Collaborates With 'Cosmopolitan,' Tracks Campaign ROI Cross-Platform
Publishers Daily, Melynda Fuller - Thursday, December 20, 2018
'Cosmopolitan' editors created a beauty look with Juicy Couture cosmetics for t ...
- Colgate Ad Banned By The ASA
Around the Net In MAD London, Sean Hargrave - Wednesday, December 19, 2018
A Colgate ad that claimed it could repair teeth "instantly" has be ...
- J&J Hits Back Hard After Reuters Report Charges Talc Cover-Up
Marketing Daily - Top of the News, Thom Forbes - Monday, December 17, 2018
Despite its denials, Johnson & Johnson's stock continues to take a pummeli ...
- Looking To Expand Its Multicultural Business, P&G Buys Walker & Co.
Marketing Daily - Top of the News, Thom Forbes - Thursday, December 13, 2018
Walker & Co. is best known for Bevel, a shaving system design ...
- YouTube Star Brands Gillette Venus Razor
Marketing Daily, P.J. Bednarski - Friday, December 7, 2018
Named for Remi Cruz, the new limited-edition razor, Venus x Remi, ...
- Hair Color Crisis? Clairol Taps Google Assistant For Help
Marketing Daily, Sarah Mahoney - Thursday, December 6, 2018
A simple "Hey, Google, talk to Clairol" activates advice on everything fr ...
- L'Oreal's ModiFace Intros Virtual Nail Salon App
AI & IoT Daily, Chuck Martin - Friday, November 30, 2018
The new mobile app enables consumers to virtually try on different na ...
- Spark Foundry Wins Global Avon Media Business
MAD, Larissa Faw - Wednesday, November 28, 2018
Previously the beauty company split those duties between the Publicis Media agen ...
- L'Oreal Calls A UK Media Review
Around the Net In MAD London, Sean Hargrave - Tuesday, November 27, 2018
L'Oreal has put its media account up for review, "Campaign" reveals. T ...
- Former Cadillac Marketer Melody Lee Heads To Shiseido
Marketing Daily, Tanya Gazdik - Tuesday, November 20, 2018
Melody Lee's first major project in the New York-based position will ...
- Apple Will Sell L'Oreal's My Skin Track UV To Measure Sun Exposure
Marketing Daily, P.J. Bednarski - Thursday, November 15, 2018
The battery-free device clips on clothing to measures exposure to UV ray ...
- Ulta Turns To Tech, Announces New Ad Campaign
Marketing Daily, Sarah Mahoney - Monday, November 12, 2018
The company has acquired tech startups in artificial intelligence and augmented realit ...
- For Veteran's Day, Harry's Extends Mental Health Conversation To PTSD
Marketing Daily, Sarah Mahoney - Thursday, November 8, 2018
A three-minute video, starring three different vets, aims to demystify PTSD, givi ...
- P&G Restructuring Into 6 Business Units, Names Moeller COO
Marketing Daily - Top of the News, Thom Forbes - Friday, November 9, 2018
That's down from a previous 10 product categories. It's not clear wheth ...
- Sephora Voice Tutorials Added To Google Home Hub
AI & IoT Daily, Chuck Martin - Thursday, November 8, 2018
A consumer can say "Hey, Google, play contouring videos by Sephora," ...
- Wella Hands Global Creative To The & Partnership London
Around the Net In MAD London, Sean Hargrave - Thursday, November 1, 2018
The global Wella Professionals haircare brand has handed its creative account ...
- Avon Intros Algorithm In App To Determine Skin Tone
AI & IoT Daily, Chuck Martin - Tuesday, October 30, 2018
The information is processed through an algorithm that generates personalized product recommendati ...
- Augmented Reality Is Growing Up
Connected Thinking, Chuck Martin - Sunday, October 28, 2018
Ever since Pokemon Go, when massive numbers of consumers got a tas ...
- Cybersmile, Rimmel Launching AI-Powered Anti-Bullying Tool
Marketing Daily, Sarah Mahoney - Friday, October 26, 2018
The Cybersmile Assistant, scheduled to roll out next year, will be availab ...
- L'Oreal Warns Brands Who Just Sell Product Will Die
Around the Net In MAD London, Sean Hargrave - Friday, October 19, 2018
L'Oreal is warning marketers that it believes companies that simply sell product ...
- 'Harmful' Breast Surgery Ads Blasted By Regulator
Around the Net In MAD London, Sean Hargrave - Wednesday, October 17, 2018
Ads for breast augmentation during ITV2's hit reality show "Love Island" ha ...