- L'Oreal Calls A UK Media Review
Around the Net In MAD London, Sean Hargrave - Tuesday, November 27, 2018
L'Oreal has put its media account up for review, "Campaign" reveals. T ...
- Former Cadillac Marketer Melody Lee Heads To Shiseido
Marketing Daily, Tanya Gazdik - Tuesday, November 20, 2018
Melody Lee's first major project in the New York-based position will ...
- Apple Will Sell L'Oreal's My Skin Track UV To Measure Sun Exposure
Marketing Daily, P.J. Bednarski - Thursday, November 15, 2018
The battery-free device clips on clothing to measures exposure to UV ray ...
- Ulta Turns To Tech, Announces New Ad Campaign
Marketing Daily, Sarah Mahoney - Monday, November 12, 2018
The company has acquired tech startups in artificial intelligence and augmented realit ...
- For Veteran's Day, Harry's Extends Mental Health Conversation To PTSD
Marketing Daily, Sarah Mahoney - Thursday, November 8, 2018
A three-minute video, starring three different vets, aims to demystify PTSD, givi ...
- P&G Restructuring Into 6 Business Units, Names Moeller COO
Marketing Daily - Top of the News, Thom Forbes - Friday, November 9, 2018
That's down from a previous 10 product categories. It's not clear wheth ...
- Sephora Voice Tutorials Added To Google Home Hub
AI & IoT Daily, Chuck Martin - Thursday, November 8, 2018
A consumer can say "Hey, Google, play contouring videos by Sephora," ...
- Wella Hands Global Creative To The & Partnership London
Around the Net In MAD London, Sean Hargrave - Thursday, November 1, 2018
The global Wella Professionals haircare brand has handed its creative account ...
- Avon Intros Algorithm In App To Determine Skin Tone
AI & IoT Daily, Chuck Martin - Tuesday, October 30, 2018
The information is processed through an algorithm that generates personalized product recommendati ...
- Augmented Reality Is Growing Up
Connected Thinking, Chuck Martin - Sunday, October 28, 2018
Ever since Pokemon Go, when massive numbers of consumers got a tas ...
- Cybersmile, Rimmel Launching AI-Powered Anti-Bullying Tool
Marketing Daily, Sarah Mahoney - Friday, October 26, 2018
The Cybersmile Assistant, scheduled to roll out next year, will be availab ...
- L'Oreal Warns Brands Who Just Sell Product Will Die
Around the Net In MAD London, Sean Hargrave - Friday, October 19, 2018
L'Oreal is warning marketers that it believes companies that simply sell product ...
- 'Harmful' Breast Surgery Ads Blasted By Regulator
Around the Net In MAD London, Sean Hargrave - Wednesday, October 17, 2018
Ads for breast augmentation during ITV2's hit reality show "Love Island" ha ...
- What Email Marketing Did For A Consumer Products Startup
Around the Net in Email, Ray Schultz - Tuesday, October 16, 2018
Email marketing can help put startups on the map. Kerry Benjamin, found ...
- Natural Deodorant Maker Launches Awareness Campaign
Marketing Daily, Tanya Gazdik - Friday, October 12, 2018
"This was our biggest campaign to date, including new media outlets f ...
- Barbie, Dove Get Ready For The Day Of The Girl
Marketing Daily, Sarah Mahoney - Tuesday, October 9, 2018
Brands aim to bring awareness to the many ways the world discourag ...
- J. Walter Thompson Launches Lifestyle-Focused Boutique Agency
MAD, Larissa Faw - Monday, October 8, 2018
MiNY -- made-in-New-York -- will specialize in beauty, fashion, luxury and lifesty ...
- With Birchbox, Walgreens Hopes To Up Its Beauty Game
Marketing Daily, Sarah Mahoney - Monday, October 8, 2018
The drugstore chain intends to start with offering Birchbox in 11 pil ...
- Schick Challenges Stereotypes In 'The Man I Am'
Marketing Daily, Sarah Mahoney - Monday, October 1, 2018
Being a man isn't what it used to be, and Schick ...
- Coffee + Dry Shampoo: Dove, Dunkin' Create Busy-Woman Combo
Marketing Daily, Sarah Mahoney - Thursday, September 27, 2018
The two brands are offering women the chance to earn a year ...
- Punky Colour, YouCam Launch Virtual Hair Color Try-Ons
AI & IoT Daily, Chuck Martin - Thursday, September 27, 2018
Consumers can test semi-permanent at-home hair color in seconds by using ...
- The End Of Fragile Masculinity: Implications For Advertisers
Marketing Insider, Lindsey Morel - Tuesday, September 25, 2018
Men are experimenting with new physical expressions of masculinity, unabashedly moving towa ...
- 'Cosmo' Taps Augmented Reality For Virtual Try-Ons
Connected Thinking, Chuck Martin - Sunday, September 23, 2018
By augmenting the image consumers see through their mobile device, a routi ...
- BuzzFeed Shopping Guide Is 'Editorial,' Not 'Advertising,' Industry Watchdog Says
PolicyBlog, Wendy Davis - Thursday, September 20, 2018
The NAD drew a distinction between material published with the motive ...
- L'Oreal Launches AR Makeup Try-On Tool, No App Required
AI & IoT Daily, Chuck Martin - Friday, September 14, 2018
The tool features photo-realistic color simulation for consumers to see how produc ...
- YouCam Makeup Tapped For New York Fashion Week AR Experience
AI & IoT Daily, Chuck Martin - Wednesday, September 12, 2018
An augmented reality beauty experience has been created by Perfect Corp. a ...
- Conde Nast Refines Branded Content, Digital Advertising With New Beauty Studio
Publishing Insider, Melynda Fuller - Wednesday, September 12, 2018
The launch of the Conde Nast Beauty Studio was the next st ...
- In 'Blended Makes Us Better,' Garnier Targets Biracial Shampooers
Marketing Daily, Sarah Mahoney - Tuesday, September 4, 2018
"We are very proud to ... celebrate the diversity of hair acro ...
- Always, Tampax Back Majorette 'Dance-Off' On Black Campuses
Marketing Daily, P.J. Bednarski - Thursday, August 30, 2018
The contest runs from Oct. 8-22. Viewers can watch the routines onli ...
- Ludacris Sings In The Shower For Harry's
Marketing Daily, Sarah Mahoney - Monday, August 20, 2018
Harry's, the direct-to-consumer shaving brand, promotes its new body wash and b ...