- Coty, Zenith Announce AI Winners For Accelerator Program
MAD, Larissa Faw - Tuesday, June 12, 2018
The winners will now work with the beauty brand to develop artifici ...
- Did #Spycopys See Lush Take Brand Purpose Way Too Far?
Around the Net In MAD London, Sean Hargrave - Wednesday, June 6, 2018
"Marketing Week" columnist Mark Ritson slams Lush this week for its seeming ...
- Barnes & Noble College Adds Tom's Of Maine To Client Roster
Marketing Daily, Tanya Gazdik - Wednesday, June 6, 2018
BNC will help Tom's of Maine increase brand awareness among Gen ...
- 'Entertainment Weekly,' Dove Launch Augmented Reality Peel-Off Cover Campaign
Publishers Daily, Sara Guaglione - Wednesday, May 16, 2018
The first installment, which debuts in the May 25 issue, is Entertainme ...
- 'Marie Claire,' Amorepacific U.S. Partner For Pop-Up, Celebrate Global Beauty
Publishers Daily, Melynda Fuller - Tuesday, May 15, 2018
In an exclusive grand opening last week in SoHo, the shop open ...
- Revlon's Global Media Assignment Back In Review
MAD, Steve McClellan - Thursday, May 3, 2018
Less than a year ago, Revlon consolidated its global media assignment wi ...
- L'Oreal Buys Virtual Makeup Technology Firm
Around the Net In MAD London, Sean Hargrave - Tuesday, May 1, 2018
L'Oreal has made a move into AR and AI with the purcha ...
- Pinterest Diversifying Search Results
Around the Net In Digital, Gavin O'Malley - Sunday, April 29, 2018
Pinterest is trying to diversify its search results. Wired describes the effo ...
- BBDO's 'Deeper Beauty' Campaign For Macy's
Out to Launch, Steve McClellan - Friday, April 20, 2018
The retailer says the campaign is designed to showcase "how inner a ...
- Allure 'Disruptors' Issue Showcases 12 People Reshaping Beauty Industry
Publishers Daily, Sara Guaglione - Wednesday, April 18, 2018
"We thought this was the perfect time to highlight some of t ...
- To Reach Younger Girls, Dove Teams Up With Cartoon Network
Marketing Daily, Sarah Mahoney - Thursday, April 5, 2018
Dove says the program hopes to engage and educate 6-to-14 year old ...
- Clairol Debuts First-Ever Pop-Up Shop
MAD, Larissa Faw - Friday, March 30, 2018
Guests are invited to use Clairol's MyShade technology to virtually try ...
- Nestle Skin Health Appoints VML London
Around the Net In MAD London, Sean Hargrave - Wednesday, March 28, 2018
Nestle Skin Health has appointed VML London as its global agency followi ...
- L'Oreal Acquires AR Beauty Company ModiFace
AI & IoT Daily, Chuck Martin - Monday, March 19, 2018
Canadian augmented reality and artificial intelligence company ModiFace, which developed advanced virtu ...
- Nestle Ranked #1 Global CPG; Bumps P&G To #2
Marketing Daily, Karlene Lukovitz - Wednesday, March 14, 2018
P&G's market cap value was stable, but Nestle's increased, reports GlobalData. Kra ...
- Barbarian Wins AOR Duties For L'Oreal's Essie
Accounts on the Move, Steve McClellan - Tuesday, March 13, 2018
Barbarian has been selected by L’Oreal nail polish brand essie, to ...
- Google Search Data Helps Beauty Brand Reach Into Direct Economy
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 15, 2018
Beauty Redefined is part of Google's push to support the "age ...
- McCann Wins Global Vichy Skincare Account
Accounts on the Move, Steve McClellan - Tuesday, February 13, 2018
McCann Paris has won the global advertising and marketing communications account f ...
- Coty, Walmart Tap AR For Covergirl Shoppers
AI & IoT Daily, Chuck Martin - Thursday, February 8, 2018
In a venture with Walmart, Coty's Covergirl brand is introducing an augment ...
- Zenith Helps 'Incubate' CoverGirl Project With Allure Magazine
MAD, Larissa Faw - Tuesday, January 30, 2018
Cosmetics brand CoverGirl and its agency Zenith are partnering with 'Allure' a ...
- Old Spice, Axe Launch Campaigns Ahead Of Super Bowl
Marketing Daily, Tanya Gazdik - Monday, January 29, 2018
Old Spice debuted a French-only TV spot from Wieden + Kennedy duri ...
- Coty Taps Amazon Echo Show For Beauty Shoppers
Around the Net in IoT, Chuck Martin - Thursday, January 18, 2018
Amazon’s Echo Show is getting a new partner. The Alexa voice assista ...
- How Fake News Stories Jeopardize Brand Reputation
Publishing Insider, Melynda Fuller - Friday, January 5, 2018
Just this week, ESPN fell victim to this ruse, when a sponsor ...
- Samsung Partners To Launch VR Makeup Tutorial For Stores
AI & IoT Daily, Chuck Martin - Tuesday, December 12, 2017
Samsung Electronics America and NYX Professional Makeup have teamed to launch ...
- Q&A: L'Oreal's Digital Chief On Beauty Innovation
Marketing Daily, Sarah Mahoney - Wednesday, November 1, 2017
Lubomira Rochet speaks with "Marketing Daily" about the company's partnership with Parisi ...
- Not A Dry Eye In The House: New TheraTears Campaign
Out to Launch, Larissa Faw - Friday, October 20, 2017
Akorn and its agency The BAM Connection are out with a n ...
- CoverGirl Gets Major Brand Makeover
MAD, Larissa Faw - Tuesday, October 10, 2017
The brand refresh includes a new look and tone for all communicatio ...
- Orabrush Finds The Funny In Bad Breath
Out to Launch, Larissa Faw - Tuesday, October 10, 2017
Prestige Brands' Orabrush and its agency True North are introducing a w ...
- Unilever Slammed For 'Racist' Dove Ad
Mediapsssst, Richard Whitman - Tuesday, October 10, 2017
Yeah, they sure stepped in it. One more time. ...
- Dove Apologises For 'Racist' Ad
Around the Net In MAD London, Sean Hargrave - Monday, October 9, 2017
Dove has apologised for an advert which showed a black woman becomi ...