- L'Oreal Debuts pH Sensor, Launches Hair Campaigns
Marketing Daily, Sarah Mahoney - Tuesday, January 8, 2019
The company unveiled a campaign called #OwningIt for Superior Preference Hair Colo ...
- Organic Product Sales +9%, Driven By Millennials, Hispanics
Marketing Daily, Karlene Lukovitz - Monday, January 7, 2019
Kombucha is among the fastest growing categories, with whopping 42% sales grow ...
- Coty To Roll Out Virtual Reality Fragrance Experience
Marketing Daily, Sarah Mahoney - Thursday, December 20, 2018
Debuting in Buenos Aires, Argentina, the program is designed to help use ...
- YouCam Makeup Collaborates With 'Cosmopolitan,' Tracks Campaign ROI Cross-Platform
Publishers Daily, Melynda Fuller - Thursday, December 20, 2018
'Cosmopolitan' editors created a beauty look with Juicy Couture cosmetics for t ...
- Colgate Ad Banned By The ASA
Around the Net In MAD London, Sean Hargrave - Wednesday, December 19, 2018
A Colgate ad that claimed it could repair teeth "instantly" has be ...
- J&J Hits Back Hard After Reuters Report Charges Talc Cover-Up
Marketing Daily - Top of the News, Thom Forbes - Monday, December 17, 2018
Despite its denials, Johnson & Johnson's stock continues to take a pummeli ...
- Looking To Expand Its Multicultural Business, P&G Buys Walker & Co.
Marketing Daily - Top of the News, Thom Forbes - Thursday, December 13, 2018
Walker & Co. is best known for Bevel, a shaving system design ...
- YouTube Star Brands Gillette Venus Razor
Marketing Daily, P.J. Bednarski - Friday, December 7, 2018
Named for Remi Cruz, the new limited-edition razor, Venus x Remi, ...
- Hair Color Crisis? Clairol Taps Google Assistant For Help
Marketing Daily, Sarah Mahoney - Thursday, December 6, 2018
A simple "Hey, Google, talk to Clairol" activates advice on everything fr ...
- L'Oreal's ModiFace Intros Virtual Nail Salon App
AI & IoT Daily, Chuck Martin - Friday, November 30, 2018
The new mobile app enables consumers to virtually try on different na ...
- Spark Foundry Wins Global Avon Media Business
MAD, Larissa Faw - Wednesday, November 28, 2018
Previously the beauty company split those duties between the Publicis Media agen ...
- L'Oreal Calls A UK Media Review
Around the Net In MAD London, Sean Hargrave - Tuesday, November 27, 2018
L'Oreal has put its media account up for review, "Campaign" reveals. T ...
- Former Cadillac Marketer Melody Lee Heads To Shiseido
Marketing Daily, Tanya Gazdik - Tuesday, November 20, 2018
Melody Lee's first major project in the New York-based position will ...
- Apple Will Sell L'Oreal's My Skin Track UV To Measure Sun Exposure
Marketing Daily, P.J. Bednarski - Thursday, November 15, 2018
The battery-free device clips on clothing to measures exposure to UV ray ...
- Ulta Turns To Tech, Announces New Ad Campaign
Marketing Daily, Sarah Mahoney - Monday, November 12, 2018
The company has acquired tech startups in artificial intelligence and augmented realit ...
- For Veteran's Day, Harry's Extends Mental Health Conversation To PTSD
Marketing Daily, Sarah Mahoney - Thursday, November 8, 2018
A three-minute video, starring three different vets, aims to demystify PTSD, givi ...
- P&G Restructuring Into 6 Business Units, Names Moeller COO
Marketing Daily - Top of the News, Thom Forbes - Friday, November 9, 2018
That's down from a previous 10 product categories. It's not clear wheth ...
- Sephora Voice Tutorials Added To Google Home Hub
AI & IoT Daily, Chuck Martin - Thursday, November 8, 2018
A consumer can say "Hey, Google, play contouring videos by Sephora," ...
- Wella Hands Global Creative To The & Partnership London
Around the Net In MAD London, Sean Hargrave - Thursday, November 1, 2018
The global Wella Professionals haircare brand has handed its creative account ...
- Avon Intros Algorithm In App To Determine Skin Tone
AI & IoT Daily, Chuck Martin - Tuesday, October 30, 2018
The information is processed through an algorithm that generates personalized product recommendati ...
- Augmented Reality Is Growing Up
Connected Thinking, Chuck Martin - Sunday, October 28, 2018
Ever since Pokemon Go, when massive numbers of consumers got a tas ...
- Cybersmile, Rimmel Launching AI-Powered Anti-Bullying Tool
Marketing Daily, Sarah Mahoney - Friday, October 26, 2018
The Cybersmile Assistant, scheduled to roll out next year, will be availab ...
- L'Oreal Warns Brands Who Just Sell Product Will Die
Around the Net In MAD London, Sean Hargrave - Friday, October 19, 2018
L'Oreal is warning marketers that it believes companies that simply sell product ...
- 'Harmful' Breast Surgery Ads Blasted By Regulator
Around the Net In MAD London, Sean Hargrave - Wednesday, October 17, 2018
Ads for breast augmentation during ITV2's hit reality show "Love Island" ha ...
- What Email Marketing Did For A Consumer Products Startup
Around the Net in Email, Ray Schultz - Tuesday, October 16, 2018
Email marketing can help put startups on the map. Kerry Benjamin, found ...
- Natural Deodorant Maker Launches Awareness Campaign
Marketing Daily, Tanya Gazdik - Friday, October 12, 2018
"This was our biggest campaign to date, including new media outlets f ...
- Barbie, Dove Get Ready For The Day Of The Girl
Marketing Daily, Sarah Mahoney - Tuesday, October 9, 2018
Brands aim to bring awareness to the many ways the world discourag ...
- J. Walter Thompson Launches Lifestyle-Focused Boutique Agency
MAD, Larissa Faw - Monday, October 8, 2018
MiNY -- made-in-New-York -- will specialize in beauty, fashion, luxury and lifesty ...
- With Birchbox, Walgreens Hopes To Up Its Beauty Game
Marketing Daily, Sarah Mahoney - Monday, October 8, 2018
The drugstore chain intends to start with offering Birchbox in 11 pil ...
- Schick Challenges Stereotypes In 'The Man I Am'
Marketing Daily, Sarah Mahoney - Monday, October 1, 2018
Being a man isn't what it used to be, and Schick ...