- The Tax Of My Tears: Kleenex To Raise Prices
Around the Net In Brand Marketing, Phyllis Fine - Thursday, August 16, 2018
Yep, you'll be paying more for tissues -- and diapers -- ...
- Affluent Millennial Men: The Grooming Paradox
Marketing Insider, Michael Baer - Wednesday, August 15, 2018
These men clearly see the value in grooming. But old-fashioned attitudes regardi ...
- With New #FaceAnything Campaign, Olay Muscles Into Dove Country
Marketing Daily, Sarah Mahoney - Monday, August 13, 2018
Olay's strong-woman creative ads focus on the way women are often call ...
- P&G's 'Always' Hopes To #EndPeriodPoverty In the U.S.
Marketing Daily, P.J. Bednarski, Sarah Mahoney - Friday, August 10, 2018
P&G's effort is based on research findings that one in five Americ ...
- L'Oreal Teams With Facebook For AR Makeup Try-On Experiences
Connected Thinking, Chuck Martin - Friday, August 10, 2018
More consumers are about to get a new taste of augmented realit ...
- Kardashians Post An Email Marketing Job Opening
Around the Net in Email, Ray Schultz - Thursday, July 26, 2018
There is an opportunity for an email specialist who wants to wo ...
- Tough Mudder Partners With British Beauty Brand
Marketing Daily, Tanya Gazdik - Friday, July 13, 2018
Soap & Glory will take over the rinse stations and changing ten ...
- Coty Names New CMOs; Launches 'Personalized' Covergirl Video
Marketing Daily, Sarah Mahoney - Friday, July 6, 2018
A scroll thanking thousands of women for "inspiration" occupies most of Dro ...
- L'Oreal Unveils Real-Time ROI Tool
Around the Net In MAD London, Sean Hargrave - Tuesday, July 3, 2018
"Marketing Week" reports on a tool, dubbed "Cockpit," that L'Oreal has develop ...
- NYC Transit Rejects Beauty Brand Il-Makiage's Taglines
Out to Launch, Larissa Faw - Thursday, June 28, 2018
Il-Makiage wasn't necessarily trying to be controversial for its U.S. relaunch, b ...
- L'OCCITANE Uses Qubit Aura To Drive Conversions
Email Marketing Daily, Ray Schultz - Wednesday, June 27, 2018
Beauty company L'OCCITANE pulls higher revenue per customer with improved personalization. ...
- Skyn Condom's 'Save Intimacy' Campaign
Out to Launch, Steve McClellan - Wednesday, June 20, 2018
Skyn Condom, part of LifeStyles Healthcare, has launched a new multinational digit ...
- Coty, Zenith Announce AI Winners For Accelerator Program
MAD, Larissa Faw - Tuesday, June 12, 2018
The winners will now work with the beauty brand to develop artifici ...
- Did #Spycopys See Lush Take Brand Purpose Way Too Far?
Around the Net In MAD London, Sean Hargrave - Wednesday, June 6, 2018
"Marketing Week" columnist Mark Ritson slams Lush this week for its seeming ...
- Barnes & Noble College Adds Tom's Of Maine To Client Roster
Marketing Daily, Tanya Gazdik - Wednesday, June 6, 2018
BNC will help Tom's of Maine increase brand awareness among Gen ...
- 'Entertainment Weekly,' Dove Launch Augmented Reality Peel-Off Cover Campaign
Publishers Daily, Sara Guaglione - Wednesday, May 16, 2018
The first installment, which debuts in the May 25 issue, is Entertainme ...
- 'Marie Claire,' Amorepacific U.S. Partner For Pop-Up, Celebrate Global Beauty
Publishers Daily, Melynda Fuller - Tuesday, May 15, 2018
In an exclusive grand opening last week in SoHo, the shop open ...
- Revlon's Global Media Assignment Back In Review
MAD, Steve McClellan - Thursday, May 3, 2018
Less than a year ago, Revlon consolidated its global media assignment wi ...
- L'Oreal Buys Virtual Makeup Technology Firm
Around the Net In MAD London, Sean Hargrave - Tuesday, May 1, 2018
L'Oreal has made a move into AR and AI with the purcha ...
- Pinterest Diversifying Search Results
Around the Net In Digital, Gavin O'Malley - Sunday, April 29, 2018
Pinterest is trying to diversify its search results. Wired describes the effo ...
- BBDO's 'Deeper Beauty' Campaign For Macy's
Out to Launch, Steve McClellan - Friday, April 20, 2018
The retailer says the campaign is designed to showcase "how inner a ...
- Allure 'Disruptors' Issue Showcases 12 People Reshaping Beauty Industry
Publishers Daily, Sara Guaglione - Wednesday, April 18, 2018
"We thought this was the perfect time to highlight some of t ...
- To Reach Younger Girls, Dove Teams Up With Cartoon Network
Marketing Daily, Sarah Mahoney - Thursday, April 5, 2018
Dove says the program hopes to engage and educate 6-to-14 year old ...
- Clairol Debuts First-Ever Pop-Up Shop
MAD, Larissa Faw - Friday, March 30, 2018
Guests are invited to use Clairol's MyShade technology to virtually try ...
- Nestle Skin Health Appoints VML London
Around the Net In MAD London, Sean Hargrave - Wednesday, March 28, 2018
Nestle Skin Health has appointed VML London as its global agency followi ...
- L'Oreal Acquires AR Beauty Company ModiFace
AI & IoT Daily, Chuck Martin - Monday, March 19, 2018
Canadian augmented reality and artificial intelligence company ModiFace, which developed advanced virtu ...
- Nestle Ranked #1 Global CPG; Bumps P&G To #2
Marketing Daily, Karlene Lukovitz - Wednesday, March 14, 2018
P&G's market cap value was stable, but Nestle's increased, reports GlobalData. Kra ...
- Barbarian Wins AOR Duties For L'Oreal's Essie
Accounts on the Move, Steve McClellan - Tuesday, March 13, 2018
Barbarian has been selected by L’Oreal nail polish brand essie, to ...
- Google Search Data Helps Beauty Brand Reach Into Direct Economy
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 15, 2018
Beauty Redefined is part of Google's push to support the "age ...
- McCann Wins Global Vichy Skincare Account
Accounts on the Move, Steve McClellan - Tuesday, February 13, 2018
McCann Paris has won the global advertising and marketing communications account f ...