- Coffee + Dry Shampoo: Dove, Dunkin' Create Busy-Woman Combo
Marketing Daily, Sarah Mahoney - Thursday, September 27, 2018
The two brands are offering women the chance to earn a year ...
- Punky Colour, YouCam Launch Virtual Hair Color Try-Ons
AI & IoT Daily, Chuck Martin - Thursday, September 27, 2018
Consumers can test semi-permanent at-home hair color in seconds by using ...
- The End Of Fragile Masculinity: Implications For Advertisers
Marketing Insider, Lindsey Morel - Tuesday, September 25, 2018
Men are experimenting with new physical expressions of masculinity, unabashedly moving towa ...
- 'Cosmo' Taps Augmented Reality For Virtual Try-Ons
Connected Thinking, Chuck Martin - Sunday, September 23, 2018
By augmenting the image consumers see through their mobile device, a routi ...
- BuzzFeed Shopping Guide Is 'Editorial,' Not 'Advertising,' Industry Watchdog Says
PolicyBlog, Wendy Davis - Thursday, September 20, 2018
The NAD drew a distinction between material published with the motive ...
- L'Oreal Launches AR Makeup Try-On Tool, No App Required
AI & IoT Daily, Chuck Martin - Friday, September 14, 2018
The tool features photo-realistic color simulation for consumers to see how produc ...
- YouCam Makeup Tapped For New York Fashion Week AR Experience
AI & IoT Daily, Chuck Martin - Wednesday, September 12, 2018
An augmented reality beauty experience has been created by Perfect Corp. a ...
- Conde Nast Refines Branded Content, Digital Advertising With New Beauty Studio
Publishing Insider, Melynda Fuller - Wednesday, September 12, 2018
The launch of the Conde Nast Beauty Studio was the next st ...
- In 'Blended Makes Us Better,' Garnier Targets Biracial Shampooers
Marketing Daily, Sarah Mahoney - Tuesday, September 4, 2018
"We are very proud to ... celebrate the diversity of hair acro ...
- Always, Tampax Back Majorette 'Dance-Off' On Black Campuses
Marketing Daily, P.J. Bednarski - Thursday, August 30, 2018
The contest runs from Oct. 8-22. Viewers can watch the routines onli ...
- Ludacris Sings In The Shower For Harry's
Marketing Daily, Sarah Mahoney - Monday, August 20, 2018
Harry's, the direct-to-consumer shaving brand, promotes its new body wash and b ...
- The Tax Of My Tears: Kleenex To Raise Prices
Around the Net In Brand Marketing, Phyllis Fine - Thursday, August 16, 2018
Yep, you'll be paying more for tissues -- and diapers -- ...
- Affluent Millennial Men: The Grooming Paradox
Marketing Insider, Michael Baer - Wednesday, August 15, 2018
These men clearly see the value in grooming. But old-fashioned attitudes regardi ...
- With New #FaceAnything Campaign, Olay Muscles Into Dove Country
Marketing Daily, Sarah Mahoney - Monday, August 13, 2018
Olay's strong-woman creative ads focus on the way women are often call ...
- P&G's 'Always' Hopes To #EndPeriodPoverty In the U.S.
Marketing Daily, P.J. Bednarski, Sarah Mahoney - Friday, August 10, 2018
P&G's effort is based on research findings that one in five Americ ...
- L'Oreal Teams With Facebook For AR Makeup Try-On Experiences
Connected Thinking, Chuck Martin - Friday, August 10, 2018
More consumers are about to get a new taste of augmented realit ...
- Kardashians Post An Email Marketing Job Opening
Around the Net in Email, Ray Schultz - Thursday, July 26, 2018
There is an opportunity for an email specialist who wants to wo ...
- Tough Mudder Partners With British Beauty Brand
Marketing Daily, Tanya Gazdik - Friday, July 13, 2018
Soap & Glory will take over the rinse stations and changing ten ...
- Coty Names New CMOs; Launches 'Personalized' Covergirl Video
Marketing Daily, Sarah Mahoney - Friday, July 6, 2018
A scroll thanking thousands of women for "inspiration" occupies most of Dro ...
- L'Oreal Unveils Real-Time ROI Tool
Around the Net In MAD London, Sean Hargrave - Tuesday, July 3, 2018
"Marketing Week" reports on a tool, dubbed "Cockpit," that L'Oreal has develop ...
- NYC Transit Rejects Beauty Brand Il-Makiage's Taglines
Out to Launch, Larissa Faw - Thursday, June 28, 2018
Il-Makiage wasn't necessarily trying to be controversial for its U.S. relaunch, b ...
- L'OCCITANE Uses Qubit Aura To Drive Conversions
Email Marketing Daily, Ray Schultz - Wednesday, June 27, 2018
Beauty company L'OCCITANE pulls higher revenue per customer with improved personalization. ...
- Skyn Condom's 'Save Intimacy' Campaign
Out to Launch, Steve McClellan - Wednesday, June 20, 2018
Skyn Condom, part of LifeStyles Healthcare, has launched a new multinational digit ...
- Coty, Zenith Announce AI Winners For Accelerator Program
MAD, Larissa Faw - Tuesday, June 12, 2018
The winners will now work with the beauty brand to develop artifici ...
- Did #Spycopys See Lush Take Brand Purpose Way Too Far?
Around the Net In MAD London, Sean Hargrave - Wednesday, June 6, 2018
"Marketing Week" columnist Mark Ritson slams Lush this week for its seeming ...
- Barnes & Noble College Adds Tom's Of Maine To Client Roster
Marketing Daily, Tanya Gazdik - Wednesday, June 6, 2018
BNC will help Tom's of Maine increase brand awareness among Gen ...
- 'Entertainment Weekly,' Dove Launch Augmented Reality Peel-Off Cover Campaign
Publishers Daily, Sara Guaglione - Wednesday, May 16, 2018
The first installment, which debuts in the May 25 issue, is Entertainme ...
- 'Marie Claire,' Amorepacific U.S. Partner For Pop-Up, Celebrate Global Beauty
Publishers Daily, Melynda Fuller - Tuesday, May 15, 2018
In an exclusive grand opening last week in SoHo, the shop open ...
- Revlon's Global Media Assignment Back In Review
MAD, Steve McClellan - Thursday, May 3, 2018
Less than a year ago, Revlon consolidated its global media assignment wi ...
- L'Oreal Buys Virtual Makeup Technology Firm
Around the Net In MAD London, Sean Hargrave - Tuesday, May 1, 2018
L'Oreal has made a move into AR and AI with the purcha ...