- How Philips Turns Social Listening Into Sales
London Blog, Sean Hargrave - Thursday, September 28, 2017
Philips doesn't just listen to social trends -- it has a comma ...
- ORB Wellness Targets Millennials With 'Future Human'
Marketing Daily, Tanya Gazdik - Thursday, September 28, 2017
Designed for a Millennial audience, the campaign will have a national digit ...
- Unilever Buys Korean Personal Care Business
Around the Net In MAD London, Sean Hargrave - Tuesday, September 26, 2017
Fresh from fending off an uninvited bid from Kraft Heinz, Unilever h ...
- Simple Skincare Targets 'Fun' Teens
Out to Launch, Larissa Faw - Wednesday, September 6, 2017
Unilever's Simple Skincare and agency TMW Unlimited are attempting to redefine t ...
- First Response Launches Digital Content Series
Marketing Daily, Tanya Gazdik - Tuesday, August 29, 2017
"A digital content series allows us to present these stories in ...
- Of Sushi and Skincare: L'Oreal Smart Geo-Targeting Drives In-Store Traffic
Show Daily: Videos, Staff Writers - Tuesday, August 29, 2017
What can marketers do when creative store displays no longer bring ...
- Revlon Consolidates $420 Million Ad Account With Grey And MediaCom
Mediapsssst, Richard Whitman - Thursday, July 20, 2017
Big news on the account front came down late yesterday. Cosmetic gia ...
- Vanessa Williams Shines For Clear Eyes
MAD, Larissa Faw - Wednesday, July 12, 2017
The marketer of eye-care products is out with its new "My Shini ...
- BIZ DEV: JKR Tapped To Design, Promote New Hair Care Product
Accounts on the Move, Larissa Faw - Friday, June 30, 2017
Walker & Company is teaming with Jones Knowles Ritchie (JKR) New Yo ...
- Memory Enhancer Supplement Takes A Light Approach
Marketing Daily, Tanya Gazdik - Wednesday, June 28, 2017
Phelps found that Cognium's intended consumers don't want to turn back t ...
- Social Media Linked To Surge In Plastic Surgery
Social Media Insider, Erik Sass - Wednesday, June 28, 2017
The increase in cosmetic surgery can be tied, in part, to soci ...
- L'Oreal Is Gearing Up For Voice Search
Around the Net In MAD London, Sean Hargrave - Monday, June 26, 2017
L'Oreal has told "Marketing Week" that it believes voice search is ...
- Why L'Oreal Paris Tweeked Its Iconic Tagline
MAD, Larissa Faw - Wednesday, June 21, 2017
L'Oreal Paris is raising awareness of its partnership with the Prince's Tru ...
- 'Strands For Trans' Supports Transgender Community
Marketing Daily, Tanya Gazdik - Thursday, June 22, 2017
"Hair is hair. People are people. And they deserve to be treat ...
- As Ulta Looks Prettier, Sephora Sharpens Tech Edge
Marketing Daily, Sarah Mahoney - Friday, June 9, 2017
Sephora's Virtual Artist app's ability to keep consumers engaged is helping t ...
- JCPenney Names Grebstein As CMO
Marketing Daily, Sarah Mahoney - Wednesday, May 24, 2017
Marci Grebstein is joining JCPenney at a challenging time, amid large losse ...
- Axe Encourages Guys To Question Masculine Qualities
Marketing Daily, Aaron Baar - Thursday, May 18, 2017
"As a global lifestyle brand, we have a substantial platform and ...
- Voice-Enabled AI Added To Magic Mirror
Connected Thinking, Chuck Martin - Thursday, May 4, 2017
The smart mirror is getting smarter. Voice recognition is being added ...
- Twitter Users School SheaMoisture On Race, Authenticity
Marketing Daily, Sarah Mahoney - Thursday, April 27, 2017
The natural haircare brand released an ad focusing on "hair hate," b ...
- JCPenney Flexes Sephora Strength
Marketing Daily, Sarah Mahoney - Tuesday, April 25, 2017
Amid widespread store closings, JC Penney is playing to its strengths, openi ...
- To Honor Cranky Founder, Burt's Bees Uses VR For 'Burtual Reality'
Marketing Daily, Sarah Mahoney - Monday, April 24, 2017
The company has torn down the 300-square-foot turkey coop/cabin founder Burt Shavi ...
- Eclair Naturals Highlights What You Won't Find In Its Cosmetics
MAD, Larissa Faw - Tuesday, April 18, 2017
Developed with Marc USA, the creative uses models who serve as t ...
- Influencer Rapped By ASA For Not Using #Ad Tag
Around the Net In MAD London, Sean Hargrave - Wednesday, April 5, 2017
Instagram influencer Sheikhbeauty has been rapped on the knuckles by the A ...
- Lyric Campaign Promotes Hearing Aid's Invisibility
MAD, Larissa Faw - Wednesday, March 22, 2017
A new campaign from Terri & Sandy promotes the Lyric hearing a ...
- Adam & Eve/DDB Appointed Global Creative Shop For Max Factor
Around the Net In MAD London, Sean Hargrave - Tuesday, March 21, 2017
Coty has appointed Adam & Eve/DDB to be its lead global creati ...
- CPGs Struggle To Move 'Share Of Shelf' And Other Metrics Online
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 20, 2017
The purchase of online grocery items has begun to increase, with 4 ...
- L'Oreal CMO Says He Is 'Very Clear Where Our Money Is Going'
Around the Net In MAD London, Sean Hargrave - Tuesday, March 7, 2017
As advertisers continue to wrestle with transparency, L'Oreal's top marketer in t ...
- Axe Offers Men Hair-Styling Tips
Marketing Daily, Aaron Baar - Friday, March 3, 2017
"Our 'Axe guy' trusts influencers as one source for trend and produ ...
- L'Oreal Says Diversity Push Is Boosting Sales
Around the Net In MAD London, Sean Hargrave - Thursday, March 2, 2017
L'Oreal Paris says its increased focus on diversity has pushed sales a ...
- As Beauty Gets More Digital, Olay Expands AI
Marketing Daily, Sarah Mahoney - Tuesday, February 28, 2017
Olay Skin is expanding its artificial intelligence-driven skincare app, the Olay Sk ...