- Coty, Walmart Tap AR For Covergirl Shoppers
AI & IoT Daily, Chuck Martin - Thursday, February 8, 2018
In a venture with Walmart, Coty's Covergirl brand is introducing an augment ...
- Zenith Helps 'Incubate' CoverGirl Project With Allure Magazine
MAD, Larissa Faw - Tuesday, January 30, 2018
Cosmetics brand CoverGirl and its agency Zenith are partnering with 'Allure' a ...
- Old Spice, Axe Launch Campaigns Ahead Of Super Bowl
Marketing Daily, Tanya Gazdik - Monday, January 29, 2018
Old Spice debuted a French-only TV spot from Wieden + Kennedy duri ...
- Coty Taps Amazon Echo Show For Beauty Shoppers
Around the Net in IoT, Chuck Martin - Thursday, January 18, 2018
Amazon’s Echo Show is getting a new partner. The Alexa voice assista ...
- How Fake News Stories Jeopardize Brand Reputation
Publishing Insider, Melynda Fuller - Friday, January 5, 2018
Just this week, ESPN fell victim to this ruse, when a sponsor ...
- Samsung Partners To Launch VR Makeup Tutorial For Stores
AI & IoT Daily, Chuck Martin - Tuesday, December 12, 2017
Samsung Electronics America and NYX Professional Makeup have teamed to launch ...
- Q&A: L'Oreal's Digital Chief On Beauty Innovation
Marketing Daily, Sarah Mahoney - Wednesday, November 1, 2017
Lubomira Rochet speaks with "Marketing Daily" about the company's partnership with Parisi ...
- Not A Dry Eye In The House: New TheraTears Campaign
Out to Launch, Larissa Faw - Friday, October 20, 2017
Akorn and its agency The BAM Connection are out with a n ...
- CoverGirl Gets Major Brand Makeover
MAD, Larissa Faw - Tuesday, October 10, 2017
The brand refresh includes a new look and tone for all communicatio ...
- Orabrush Finds The Funny In Bad Breath
Out to Launch, Larissa Faw - Tuesday, October 10, 2017
Prestige Brands' Orabrush and its agency True North are introducing a w ...
- Unilever Slammed For 'Racist' Dove Ad
Mediapsssst, Richard Whitman - Tuesday, October 10, 2017
Yeah, they sure stepped in it. One more time. ...
- Dove Apologises For 'Racist' Ad
Around the Net In MAD London, Sean Hargrave - Monday, October 9, 2017
Dove has apologised for an advert which showed a black woman becomi ...
- How Philips Turns Social Listening Into Sales
London Blog, Sean Hargrave - Thursday, September 28, 2017
Philips doesn't just listen to social trends -- it has a comma ...
- ORB Wellness Targets Millennials With 'Future Human'
Marketing Daily, Tanya Gazdik - Thursday, September 28, 2017
Designed for a Millennial audience, the campaign will have a national digit ...
- Unilever Buys Korean Personal Care Business
Around the Net In MAD London, Sean Hargrave - Tuesday, September 26, 2017
Fresh from fending off an uninvited bid from Kraft Heinz, Unilever h ...
- Simple Skincare Targets 'Fun' Teens
Out to Launch, Larissa Faw - Wednesday, September 6, 2017
Unilever's Simple Skincare and agency TMW Unlimited are attempting to redefine t ...
- First Response Launches Digital Content Series
Marketing Daily, Tanya Gazdik - Tuesday, August 29, 2017
"A digital content series allows us to present these stories in ...
- Of Sushi and Skincare: L'Oreal Smart Geo-Targeting Drives In-Store Traffic
Show Daily: Videos, Staff Writers - Tuesday, August 29, 2017
What can marketers do when creative store displays no longer bring ...
- Revlon Consolidates $420 Million Ad Account With Grey And MediaCom
Mediapsssst, Richard Whitman - Thursday, July 20, 2017
Big news on the account front came down late yesterday. Cosmetic gia ...
- Vanessa Williams Shines For Clear Eyes
MAD, Larissa Faw - Wednesday, July 12, 2017
The marketer of eye-care products is out with its new "My Shini ...
- BIZ DEV: JKR Tapped To Design, Promote New Hair Care Product
Accounts on the Move, Larissa Faw - Friday, June 30, 2017
Walker & Company is teaming with Jones Knowles Ritchie (JKR) New Yo ...
- Memory Enhancer Supplement Takes A Light Approach
Marketing Daily, Tanya Gazdik - Wednesday, June 28, 2017
Phelps found that Cognium's intended consumers don't want to turn back t ...
- Social Media Linked To Surge In Plastic Surgery
Social Media Insider, Erik Sass - Wednesday, June 28, 2017
The increase in cosmetic surgery can be tied, in part, to soci ...
- L'Oreal Is Gearing Up For Voice Search
Around the Net In MAD London, Sean Hargrave - Monday, June 26, 2017
L'Oreal has told "Marketing Week" that it believes voice search is ...
- Why L'Oreal Paris Tweeked Its Iconic Tagline
MAD, Larissa Faw - Wednesday, June 21, 2017
L'Oreal Paris is raising awareness of its partnership with the Prince's Tru ...
- 'Strands For Trans' Supports Transgender Community
Marketing Daily, Tanya Gazdik - Thursday, June 22, 2017
"Hair is hair. People are people. And they deserve to be treat ...
- As Ulta Looks Prettier, Sephora Sharpens Tech Edge
Marketing Daily, Sarah Mahoney - Friday, June 9, 2017
Sephora's Virtual Artist app's ability to keep consumers engaged is helping t ...
- JCPenney Names Grebstein As CMO
Marketing Daily, Sarah Mahoney - Wednesday, May 24, 2017
Marci Grebstein is joining JCPenney at a challenging time, amid large losse ...
- Axe Encourages Guys To Question Masculine Qualities
Marketing Daily, Aaron Baar - Thursday, May 18, 2017
"As a global lifestyle brand, we have a substantial platform and ...
- Voice-Enabled AI Added To Magic Mirror
Connected Thinking, Chuck Martin - Thursday, May 4, 2017
The smart mirror is getting smarter. Voice recognition is being added ...