- Twitter Users School SheaMoisture On Race, Authenticity
Marketing Daily, Sarah Mahoney - Thursday, April 27, 2017
The natural haircare brand released an ad focusing on "hair hate," b ...
- JCPenney Flexes Sephora Strength
Marketing Daily, Sarah Mahoney - Tuesday, April 25, 2017
Amid widespread store closings, JC Penney is playing to its strengths, openi ...
- To Honor Cranky Founder, Burt's Bees Uses VR For 'Burtual Reality'
Marketing Daily, Sarah Mahoney - Monday, April 24, 2017
The company has torn down the 300-square-foot turkey coop/cabin founder Burt Shavi ...
- Eclair Naturals Highlights What You Won't Find In Its Cosmetics
MAD, Larissa Faw - Tuesday, April 18, 2017
Developed with Marc USA, the creative uses models who serve as t ...
- Influencer Rapped By ASA For Not Using #Ad Tag
Around the Net In MAD London, Sean Hargrave - Wednesday, April 5, 2017
Instagram influencer Sheikhbeauty has been rapped on the knuckles by the A ...
- Lyric Campaign Promotes Hearing Aid's Invisibility
MAD, Larissa Faw - Wednesday, March 22, 2017
A new campaign from Terri & Sandy promotes the Lyric hearing a ...
- Adam & Eve/DDB Appointed Global Creative Shop For Max Factor
Around the Net In MAD London, Sean Hargrave - Tuesday, March 21, 2017
Coty has appointed Adam & Eve/DDB to be its lead global creati ...
- CPGs Struggle To Move 'Share Of Shelf' And Other Metrics Online
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 20, 2017
The purchase of online grocery items has begun to increase, with 4 ...
- L'Oreal CMO Says He Is 'Very Clear Where Our Money Is Going'
Around the Net In MAD London, Sean Hargrave - Tuesday, March 7, 2017
As advertisers continue to wrestle with transparency, L'Oreal's top marketer in t ...
- Axe Offers Men Hair-Styling Tips
Marketing Daily, Aaron Baar - Friday, March 3, 2017
"Our 'Axe guy' trusts influencers as one source for trend and produ ...
- L'Oreal Says Diversity Push Is Boosting Sales
Around the Net In MAD London, Sean Hargrave - Thursday, March 2, 2017
L'Oreal Paris says its increased focus on diversity has pushed sales a ...
- As Beauty Gets More Digital, Olay Expands AI
Marketing Daily, Sarah Mahoney - Tuesday, February 28, 2017
Olay Skin is expanding its artificial intelligence-driven skincare app, the Olay Sk ...
- Grey And Coty Part Ways
MAD, Steve McClellan - Wednesday, February 22, 2017
The agency confirmed the split, which occurred on February 13. Grey h ...
- Invisalign Highlights The Power Of A Smile
Marketing Daily, Tanya Gazdik - Wednesday, February 22, 2017
The effort will simultaneously target dentists, orthodontists and consumers. It is pa ...
- 'Allure' Offers Branded Beauty Box For Valentine's Day
Publishers Daily, Sara Guaglione - Monday, February 13, 2017
Allure has released a branded beauty box for Valentine's Day. The Beau ...
- Boots Switches From Mother To Ogilvy & Mather
Around the Net In MAD London, Sean Hargrave - Friday, February 10, 2017
Boots has tasked Ogilvy & Mather with creative duties in the ...
- Fallon Opens New York Office. Fails to Mention First Effort Failed
Mediapsssst, Richard Whitman - Wednesday, February 8, 2017
The agency's second attempt at trying to make it in The B ...
- L'Oreal Is Increasing Digital Spend
Around the Net In MAD London, Sean Hargrave - Thursday, February 2, 2017
L'Oreal is strengthening its marketing with a greater investment in digital, t ...
- Dove, Ogilvy Run #AlternativeFacts Ad
Marketing Politics Daily, Philip Rosenstein - Monday, January 30, 2017
As American brands slowly test the anti-Trump waters, the UK arm ...
- Planit Rejuvenates Dr. Brandt Skincare
MAD, Larissa Faw - Tuesday, January 24, 2017
Dr. Brandt Skincare is undergoing a makeover for the first time sin ...
- L'Oreal Reveals The Five Start-Ups Its Accelerator Is Backing
Around the Net In MAD London, Sean Hargrave - Monday, January 23, 2017
An app and device that allows users to design nail art ...
- Dove's Latest Tactic To Get Women To Define Their Own Beauty
MAD, Larissa Faw - Tuesday, December 20, 2016
Developed with agencies Edelman and VaynerMedia, the project is intended to ...
- Have A Happy, Healthy And Smartly Sexy New Year
MAD, Steve McClellan - Wednesday, December 14, 2016
Condom marketer Ansell which produces the LifeStyles and SKYN brands, is launchi ...
- SinusBuster Bursts Into View With Social Blitz
MAD, Larissa Faw - Wednesday, December 7, 2016
The campaign features rapid-first social media posts over a 90-day period. T ...
- Estee Lauder Pilots A 60-Minute Courier Service
Around the Net In MAD London, Sean Hargrave - Thursday, December 1, 2016
The Estee Lauder Companies will become the first major retailer to laun ...
- JWT Wins Global Lux Digital AOR
MAD, Steve McClellan - Friday, November 18, 2016
This is the first time that the WPP shop has added digit ...
- Dove Dives Into Debate With Body-Shaming Campaign
Marketing Daily, Sarah Mahoney - Wednesday, October 19, 2016
Various Trumps may have dragged brands like Skittles and Tic Tac in ...
- Real Beauty, Mary Kay Style
MAD, Larissa Faw - Thursday, October 13, 2016
Developed with agency McBeard, the "I Can" campaign was created in collaborati ...
- You're The Boss: New Avon Recruitment Campaign
MAD, Larissa Faw - Friday, October 7, 2016
New Avon is seeking recruits as the beauty brand launches the "Th ...
- Kellogg's Moves Away From Dieting To Gain Relevance For Modern Women
Around the Net In MAD London, Sean Hargrave - Thursday, September 29, 2016
Kellogg's Special K is moving away from branding itself as a produ ...