• by Steve McClellan  @mp_mcclellan, May 3, 2018

Less than a year after consolidating its global media account with MediaCom, part of WPP’s GroupM, cosmetics giant Revlon has put the assignment back into review. MediaCom has opted not to defend. 

The reason for the review was not clear, although Revlon went through a senior management shakeup earlier this year.

CEO Fabian Garcia stepped down and board member Paul Meister was named executive vice chairman, assuming oversight of day-to-day operations as the search for a new CEO continues.

Revlon spent $420 million on advertising in 2016 per its annual report for that year. Total spending last year was not immediately available. Spending on measured media in the U.S. in 2017 was $81.7 million, according to Kantar Media. 

A MediaCom spokesperson issued this statement: “On March 23, Revlon informed us of its intent to begin a media review. We responded within 24 hours, letting the client know that we did not wish to participate. We thank Revlon for the opportunity to help grow its global brands over the past seven years and wish them well.”

At the time, Revlon consolidated media duties with MediaCom last year, it appointed sibling Grey as its new creative agency of record. That appointment was made several months after Grey and Coty parted ways. Creative is not part of the current review.

Revlon did not respond to a request for comment at deadline.