Barbarian has been selected by L’Oreal nail polish brand essie, to be its global AOR after a review. The brand is a major supplier to professional salons.
The agency, part of Cheil Worldwide will provide brand and business strategy, advertising, and digital innovation for the client.
Essie spent about $24 million on measured media last year according to Kantar Media.
“Barbarian made us dream and imagine entirely new possibilities for our brand,” stated essie Global General Manager, Carolyn Holba. “They are the perfect partner to take us into the future.”
“This is a transformational creative opportunity for the agency, and we can’t wait to get to dig in further,” stated Cathy Butler, CEO of Barbarian.
It was not immediately clear if essie previously had a global AOR.