More consumers are about to get a new taste of augmented reality.
L’Oréal acquired the slick AR company ModiFace a while back and now plans to put it to work via Facebook.
In a long-term collaboration deal, L’Oréal and Facebook are about to create AR experiences to be delivered globally through Facebook camera products. The idea is to allow consumers to use augmented reality for makeup try-on experiences from brands including Maybelline, L’Oréal Paris, NYX Professional Makeup, Lancôme, Giorgio Armani, Yves Saint Laurent, Urban Decay and Shu Uemura.
ModiFace is the company that added voice recognition to intelligent augmented reality to create a new version of the magic mirror, as I wrote about here last year (Voice-Enabled AI Added To Magic Mirror).
The voice-enabled AI used was from SoundHound, the voice company that started with the music identification app SoundHound and then added the search-driven voice app Hound, which I consider to be one of the best in the market today, in terms of both accuracy and speed.
Through Facebook’s AR platform, consumers will be able to see what certain makeup would look like on them, in real time, such as trying different shades of lipstick, as demonstrated in a short video by L’Oréal.
Innovations like this, on such a massive sale, is yet another reason that augmented reality consumer usage will dwarf what happens with virtual reality.