- Is There Life For Lush After Social?
London Blog, Sean Hargrave - Thursday, April 11, 2019
The cosmetics retailer has called out social for algorithms and promoted post ...
- WPP And Dentsu Are Final 2 Fighting For L'Oreal Media Brief
Around the Net In MAD London, Sean Hargrave - Wednesday, April 10, 2019
WPP's GroupM and Dentsu Aegis Network are in a two-way fight ...
- Boots Sponsors British And Irish Women's Football Teams
Around the Net In MAD London, Sean Hargrave - Wednesday, April 3, 2019
Boots has announced a sponsorship deal for all four British women's nation ...
- With Project #ShowUs, Dove And Getty Put Stock In Better Beauty Ads
Marketing Daily, Sarah Mahoney - Thursday, March 28, 2019
Project is "world's largest stock photo library created by women and non-bina ...
- Amazon Launches Its First Private-Label Skincare Line
Marketing Daily, Sarah Mahoney - Thursday, March 21, 2019
The 12 Belei products, which include moisturizers, masques, serums and eye crea ...
- In New TV Ads, Madison Reed Aims To Break Hair Colorist Mystique
Marketing Daily, Sarah Mahoney - Monday, March 18, 2019
Add Madison Reed to the growing list of D2C brands turning ...
- Ulta Soars On The Kylie Factor
Marketing Daily, Sarah Mahoney - Friday, March 15, 2019
Key to Ulta's success this quarter? Exclusive physical distribution of digitally nati ...
- Disposable Razor? Gillette Has A Plan To Help You Recycle It
Marketing Daily, P.J. Bednarski - Friday, March 15, 2019
The Gillette Razor Recycling Program will let consumers send back recyclable raz ...
- MAC, Benefit To Partner With Planned Parenthood
Marketing Daily, Sarah Mahoney - Thursday, March 14, 2019
What Planned Parenthood gets: $500,000 from Mac; 100% of Benefit's brow w ...
- Pour Moi Expands Beyond D2C, Steps Out On Amazon
Marketing Daily, Sarah Mahoney - Wednesday, March 13, 2019
The company launched in 2017 with what it says is a skinca ...
- Beardbrand Hits Million Mark In YouTube Subscribers
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
When Eric Bandholz started Beardbrand in 2013, his goal was to provi ...
- Manscaped Goes Where Few Grooming Products Have Gone Before: Below The Belt
Marketing Daily, P.J. Bednarski - Tuesday, March 12, 2019
Though there are plenty of men's beard and body trimmers on t ...
- FMCG Global Megabrands Battling For Relevance, Share
CPG Insider, Karlene Lukovitz - Tuesday, March 12, 2019
Euromonitor's top 100 packaged foods, personal care and other brands are mast ...
- Huge Showcases Text-Driven Tampon Dispenser At SXSW
MAD, Larissa Faw - Monday, March 11, 2019
The device invites women to text their need for a tampon, eliminati ...
- Samsung's S10 Phones Will Use AI To Offer Selfie Skin Analysis
Marketing Daily, P.J. Bednarski - Monday, March 11, 2019
Samsung's Bixby Vision feature will do the skin analysis, working with Finni ...
- Samsung, Revieve Launch Mobile Selfie Skin Analysis
AI & IoT Daily, Chuck Martin - Monday, March 11, 2019
Samsung is partnering with Revieve, a beauty-technology company in Finland, to laun ...
- D2C Makeup Brand Il Makiage Launches Trial Foundation Program
Around the Net In Brand Marketing, Phyllis Fine - Monday, March 11, 2019
Last week Il Makiage debuted "a foundation-matching quiz (with a proprietary algorithm) a ...
- Home Shopping Network Is So ... 2019?
Show Daily: Videos, Staff Writers - Monday, March 11, 2019
"The Shopping Channel knows its consumer very well. It's all planned ou ...
- L'Oreal Shortlists Four Agencies In Media Review
Around the Net In MAD London, Sean Hargrave - Thursday, March 7, 2019
L'Oreal has shortlisted four agencies in its media review -- namely WP ...
- Quip's Next Act
Show Daily, Nina Lentini - Wednesday, March 6, 2019
Quip just launched a toothbrush for kids. The company learned through resear ...
- Ad-blocking Keeps L'Oreal's Karp McHugh Up At Night
Show Daily: Videos, Staff Writers - Friday, March 1, 2019
Find out why. Plus, she proposes the idea that "transparency needs ...
- Suave Unveils Line For Women With 'Diverse Natural Hair Types'
Marketing Daily, P.J. Bednarski - Wednesday, February 27, 2019
The company created The Natural Hair Trust to develop and test t ...
- With Kristen & Dax, Walmart Cuddles Up To Millennial Mamas
Marketing Daily, Sarah Mahoney - Tuesday, February 26, 2019
Walmart will be the exclusive retailer for Hello Bello, a babies' toilet ...
- Harry's Signs Up Harry Kane For New Ad
Around the Net In MAD London, Sean Hargrave - Tuesday, February 26, 2019
"Campaign" reveals that Harry's, the men's grooming brand, has launched an ...
- Agency Veterans Buy Back Beauty Brands
MAD, Larissa Faw - Monday, February 25, 2019
Bernstein-Rein founder Bob Bernstein and his sons Steve and David are re-acquiri ...
- Another Bright Idea: Oral-B Will Soon Debut Its AI Genius X Toothbrush
Marketing Daily, P.J. Bednarski - Monday, February 25, 2019
Toothbrush requires an app that monitors your brushing techniques and suggests improvemen ...
- Media Monks To Launch Content Hubs For Avon
Around the Net In MAD London, Sean Hargrave - Monday, February 25, 2019
Avon has appointed Media Monks to run its digital content hubs arou ...
- Hair Brand Improves Email Performance With Yotpo-Mailchimp Review Service
Email Marketing Daily, Ray Schultz - Friday, February 22, 2019
The new integration allows brands to send emails containing relevant product review ...
- Walmart Pilots Garnier's Virtual Hair-Coloring Tool In Stores
AI & IoT Daily, Chuck Martin - Wednesday, February 20, 2019
The Virtual Shade Selector tool, created by ModiFace, uses personalized technology f ...
- Using AI On Selfies, L'Oreal Personalizes Wrinkle Remedies
Marketing Daily, Sarah Mahoney - Wednesday, February 20, 2019
SkinConsultAI is reportedly able to evaluate and predict how people will ag ...