- Dove's #TakeTheTime Shows Paternity Leave In Positive Light
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
On the day of the launch #TakeTheTime represented 45% of all conversatio ...
- P&G's Secret Takes Newspaper Ad To Tweak Kicker Who Missed Easy Field Goal
Marketing Daily, P.J. Bednarski - Friday, September 27, 2019
The ad included a photo of U.S. women's national soccer team st ...
- 'InStyle' Pilots AR Try-Ons For Beauty Advertisers
Publishing Insider, - Wednesday, September 25, 2019
'InStyle' tested the feature in its June issue, letting readers scan quick-respon ...
- Amazon Market Share Slips In Niche Categories
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 16, 2019
In some specific subcategories, such as snack bars and dog food, Amazon ...
- Harry's Co-Founders Will Bring D2C Lessons To Edgewell Brands
CPG Insider, Steve Ellwanger - Friday, September 13, 2019
"Our opportunity is to think about how to reposition [Edgewell] brands ...
- What Gwyneth Paltrow's 'Goop' Sells Women
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, September 11, 2019
Goop launched in 2008 as a newsletter for actress Gwyneth Paltrow’s trav ...
- True Botanicals Launches 'The Ritual' Content Platform
Publishers Daily, Melynda Fuller - Tuesday, September 10, 2019
'The Ritual 'serves as a brand extension, where readers can explore stori ...
- YouTube Cozies Up To Fashion Retailers, Brands With New Destination
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 5, 2019
YouTube on Thursday introduced a vertical on the video platform featuring origin ...
- Estee Lauder Doubles Digital Posts, Tracks Skincare Gains
Marketing Daily, Sarah Mahoney - Sunday, August 25, 2019
Lauder says skincare's happy moment is driven by millennials who are waki ...
- Head & Shoulders Seeks Answer To NFL Query: Does Offense Or Defense Make Winners?
Marketing Daily, P.J. Bednarski - Tuesday, August 20, 2019
"Offense for great hair," Patrick Mahomes says in the commercial. "Defense again ...
- CVS Consolidates $160 Million Media Account With UM, Digitas
MAD, Steve McClellan - Friday, August 16, 2019
A review that began in spring followed the completion last year ...
- Hispanic Health And Beauty Brands Go Mainstream
Marketing Insider, Mario Carrasco - Thursday, August 15, 2019
Slowly, we're starting to see these products emerge in unconventional places wi ...
- You Go, Curl!: P&G's Aussie, Comic Illustrator Team To Create 'Sheroes'
Marketing Daily, Steve Ellwanger - Thursday, August 8, 2019
The campaign features five new female comic book characters whose curly ha ...
- 'Cosmopolitan' Partners With Luxe Brands On First Fragrance Line
Publishers Daily, Melynda Fuller - Friday, August 2, 2019
The four scents are available exclusively at Ulta until the end ...
- Despite Gillette's Woes, Price Increases Lead P&G To Stellar Results
Marketing Daily - Top of the News, Thom Forbes - Wednesday, July 31, 2019
The company said that organic sales -- which strip out currency move ...
- Red Door Salon & Spa Rebrands After 100 Years
MAD, Larissa Faw - Friday, July 26, 2019
The newly named Mynd Spa & Salon, developed with agency Heat, emphasiz ...
- Unilever Chief Says Some Of Its Brands Without 'Purpose' May Have To Go
Marketing Daily, P.J. Bednarski - Friday, July 26, 2019
The new criteria is, "Can these brands figure out how to ma ...
- Nivea Reviews European Media, Wavemaker Is Not Repitching
Around the Net In MAD London, Sean Hargrave - Monday, July 22, 2019
Nivea is reviewing its European media planning and buying account and t ...
- P&G Takes Exclusive Retail Route With My Black Is Beautiful Haircare
Marketing Daily, Sarah Mahoney - Wednesday, July 3, 2019
The line will be sold only through nationwide retailer Sally Beauty a ...
- L'Oreal Conversion Rates Triple With AR
Around the Net In MAD London, Sean Hargrave - Wednesday, July 3, 2019
L'Oreal has revealed that conversion rates triple when it uses augmented reali ...
- Coty, Which Has Been Aging Ungracefully, Has A Turnaround Plan
Marketing Daily - Top of the News, Thom Forbes - Tuesday, July 2, 2019
Coty, which purchased 43 Procter & Gamble beauty brands for $12.5 billi ...
- Dove, Shonda Rhimes Call On Ad Industry To Take Responsibility For Images, Content
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 20, 2019
Dove invested in the #ShowUs image bank without profit to give t ...
- WPP Retains L'Oreal Media Account By Switching To Essence
Around the Net In MAD London, Sean Hargrave - Monday, June 10, 2019
"Campaign" reports that WPP has retained the GBP106m L'Oreal media account f ...
- To Reduce Plastic Use, Olay Tests Innovative Refill Pods
Marketing Daily, Sarah Mahoney - Friday, June 7, 2019
The pilot program, a first from a mass brand, will offer Ol ...
- Amazon Adding L'Oreal's AR For Virtual Makeup
AI & IoT Daily, Chuck Martin - Wednesday, June 5, 2019
Loreal's augmented reality platform will provide customers with virtual try-ons for cosmet ...
- Rihanna Piles On Sephora's Diversity Woes
Marketing Daily, Sarah Mahoney - Tuesday, June 4, 2019
Sephora's recent gaffe highlights just how fast incidents in a single sto ...
- Gillette Presents Another Inclusive View Of Masculinity -- With A Spanish Accent
Marketing Daily, P.J. Bednarski - Monday, June 3, 2019
This spot, for Gillette Spain, features a man shaving his legs a ...
- In Latest Twist, Avon -- The Original D2C Brand -- Finds New Relevance
D2C Insider, Sarah Mahoney - Monday, June 3, 2019
Natura & Co, a Brazilian beauty company, is acquiring Avon -- whi ...
- Gillette's Transgender 'First Shave' Ad Widely Accepted, Surveys Show
Marketing Daily, P.J. Bednarski - Friday, May 31, 2019
Sprout Social says the ad has encouraged 102,777 tweets, with 359,568 "like ...
- Dunkin' Partners With Lauren B. Beauty For Nail Polish Promotion
Marketing Daily, Tanya Gazdik - Tuesday, May 28, 2019
New York-based Be The Machine orchestrated the collaboration, which includes eight product-inspir ...