- Hispanic Health And Beauty Brands Go Mainstream
Marketing Insider, Mario Carrasco - Thursday, August 15, 2019
Slowly, we're starting to see these products emerge in unconventional places wi ...
- You Go, Curl!: P&G's Aussie, Comic Illustrator Team To Create 'Sheroes'
Marketing Daily, Steve Ellwanger - Thursday, August 8, 2019
The campaign features five new female comic book characters whose curly ha ...
- 'Cosmopolitan' Partners With Luxe Brands On First Fragrance Line
Publishers Daily, Melynda Fuller - Friday, August 2, 2019
The four scents are available exclusively at Ulta until the end ...
- Despite Gillette's Woes, Price Increases Lead P&G To Stellar Results
Marketing Daily - Top of the News, Thom Forbes - Wednesday, July 31, 2019
The company said that organic sales -- which strip out currency move ...
- Red Door Salon & Spa Rebrands After 100 Years
MAD, Larissa Faw - Friday, July 26, 2019
The newly named Mynd Spa & Salon, developed with agency Heat, emphasiz ...
- Unilever Chief Says Some Of Its Brands Without 'Purpose' May Have To Go
Marketing Daily, P.J. Bednarski - Friday, July 26, 2019
The new criteria is, "Can these brands figure out how to ma ...
- Nivea Reviews European Media, Wavemaker Is Not Repitching
Around the Net In MAD London, Sean Hargrave - Monday, July 22, 2019
Nivea is reviewing its European media planning and buying account and t ...
- P&G Takes Exclusive Retail Route With My Black Is Beautiful Haircare
Marketing Daily, Sarah Mahoney - Wednesday, July 3, 2019
The line will be sold only through nationwide retailer Sally Beauty a ...
- L'Oreal Conversion Rates Triple With AR
Around the Net In MAD London, Sean Hargrave - Wednesday, July 3, 2019
L'Oreal has revealed that conversion rates triple when it uses augmented reali ...
- Coty, Which Has Been Aging Ungracefully, Has A Turnaround Plan
Marketing Daily - Top of the News, Thom Forbes - Tuesday, July 2, 2019
Coty, which purchased 43 Procter & Gamble beauty brands for $12.5 billi ...
- Dove, Shonda Rhimes Call On Ad Industry To Take Responsibility For Images, Content
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 20, 2019
Dove invested in the #ShowUs image bank without profit to give t ...
- WPP Retains L'Oreal Media Account By Switching To Essence
Around the Net In MAD London, Sean Hargrave - Monday, June 10, 2019
"Campaign" reports that WPP has retained the GBP106m L'Oreal media account f ...
- To Reduce Plastic Use, Olay Tests Innovative Refill Pods
Marketing Daily, Sarah Mahoney - Friday, June 7, 2019
The pilot program, a first from a mass brand, will offer Ol ...
- Amazon Adding L'Oreal's AR For Virtual Makeup
AI & IoT Daily, Chuck Martin - Wednesday, June 5, 2019
Loreal's augmented reality platform will provide customers with virtual try-ons for cosmet ...
- Rihanna Piles On Sephora's Diversity Woes
Marketing Daily, Sarah Mahoney - Tuesday, June 4, 2019
Sephora's recent gaffe highlights just how fast incidents in a single sto ...
- Gillette Presents Another Inclusive View Of Masculinity -- With A Spanish Accent
Marketing Daily, P.J. Bednarski - Monday, June 3, 2019
This spot, for Gillette Spain, features a man shaving his legs a ...
- In Latest Twist, Avon -- The Original D2C Brand -- Finds New Relevance
D2C Insider, Sarah Mahoney - Monday, June 3, 2019
Natura & Co, a Brazilian beauty company, is acquiring Avon -- whi ...
- Gillette's Transgender 'First Shave' Ad Widely Accepted, Surveys Show
Marketing Daily, P.J. Bednarski - Friday, May 31, 2019
Sprout Social says the ad has encouraged 102,777 tweets, with 359,568 "like ...
- Dunkin' Partners With Lauren B. Beauty For Nail Polish Promotion
Marketing Daily, Tanya Gazdik - Tuesday, May 28, 2019
New York-based Be The Machine orchestrated the collaboration, which includes eight product-inspir ...
- Nutrition Brand Dymatize Launches 'Women Strong' Effort
Marketing Daily, Tanya Gazdik - Tuesday, May 21, 2019
Celebrity athletes like Erin Stern, two-time Ms. Figure Olympia champion, will he ...
- Q&A: Jessica Alba On Honest's New Content Campaign
Marketing Daily, Sarah Mahoney - Friday, May 17, 2019
The company is kicking off "I Never Expected," an ambitious 20-episode vid ...
- Is Drunk Elephant Being Pursued By Unilever?
Marketing Daily, P.J. Bednarski - Monday, May 13, 2019
Reports in the British newspaper "The Telegraph" said Unilever is offering ...
- Harry's Acquired By Owner of Schick, Wilkinson Blades For $1.37B
Marketing Daily, P.J. Bednarski - Thursday, May 9, 2019
Andy Katz-Mayfield and Jeff Raider, the co-founders of the Harry's brand, wi ...
- Axe Uses Cizzorz To Help Gamers Connect With Their 'True Selves'
Marketing Daily, P.J. Bednarski - Wednesday, May 8, 2019
Unilever grooming line will leverage its connection with FaZe Cizzorz, a Twit ...
- Melanoma Mix-Up: Ingredient Study Throws Shade On Sunscreens
Marketing Daily, Sarah Mahoney - Tuesday, May 7, 2019
New medical study finds four common sunscreen ingredients enter the bloodstream ...
- Life Extension's Data-Driven LifeCycle Journey
Show Daily, Nina Lentini - Friday, May 3, 2019
"We increased sales of our featured product by almost 200% by usi ...
- SmileDirect, CVS Take Bigger Bite Out Of Orthodontists
Marketing Daily, Sarah Mahoney - Monday, April 29, 2019
SmileDirectClub is radically expanding its retail reach, announcing a partnership with C ...
- The Secret Of D2C Powerhouses? Equality, Intelligence, Honesty
D2C Insider, Sarah Mahoney - Monday, April 29, 2019
D2C success is perhaps less about products and business models, and mo ...
- MAC Celebrates Cause Marketing With RuPaul Throwback
Marketing Daily, Sarah Mahoney - Tuesday, April 16, 2019
MAC Cosmetics is celebrating 25 years of cause marketing in a n ...
- Search Secrets Of D2C Beauty Brands
D2C Insider, Sarah Mahoney - Monday, April 15, 2019
Disruptor brands are the biggest news in search this year, according ...