- Amazon Adding L'Oreal's AR For Virtual Makeup
AI & IoT Daily, Chuck Martin - Wednesday, June 5, 2019
Loreal's augmented reality platform will provide customers with virtual try-ons for cosmet ...
- Rihanna Piles On Sephora's Diversity Woes
Marketing Daily, Sarah Mahoney - Tuesday, June 4, 2019
Sephora's recent gaffe highlights just how fast incidents in a single sto ...
- Gillette Presents Another Inclusive View Of Masculinity -- With A Spanish Accent
Marketing Daily, P.J. Bednarski - Monday, June 3, 2019
This spot, for Gillette Spain, features a man shaving his legs a ...
- In Latest Twist, Avon -- The Original D2C Brand -- Finds New Relevance
D2C Insider, Sarah Mahoney - Monday, June 3, 2019
Natura & Co, a Brazilian beauty company, is acquiring Avon -- whi ...
- Gillette's Transgender 'First Shave' Ad Widely Accepted, Surveys Show
Marketing Daily, P.J. Bednarski - Friday, May 31, 2019
Sprout Social says the ad has encouraged 102,777 tweets, with 359,568 "like ...
- Dunkin' Partners With Lauren B. Beauty For Nail Polish Promotion
Marketing Daily, Tanya Gazdik - Tuesday, May 28, 2019
New York-based Be The Machine orchestrated the collaboration, which includes eight product-inspir ...
- Nutrition Brand Dymatize Launches 'Women Strong' Effort
Marketing Daily, Tanya Gazdik - Tuesday, May 21, 2019
Celebrity athletes like Erin Stern, two-time Ms. Figure Olympia champion, will he ...
- Q&A: Jessica Alba On Honest's New Content Campaign
Marketing Daily, Sarah Mahoney - Friday, May 17, 2019
The company is kicking off "I Never Expected," an ambitious 20-episode vid ...
- Is Drunk Elephant Being Pursued By Unilever?
Marketing Daily, P.J. Bednarski - Monday, May 13, 2019
Reports in the British newspaper "The Telegraph" said Unilever is offering ...
- Harry's Acquired By Owner of Schick, Wilkinson Blades For $1.37B
Marketing Daily, P.J. Bednarski - Thursday, May 9, 2019
Andy Katz-Mayfield and Jeff Raider, the co-founders of the Harry's brand, wi ...
- Axe Uses Cizzorz To Help Gamers Connect With Their 'True Selves'
Marketing Daily, P.J. Bednarski - Wednesday, May 8, 2019
Unilever grooming line will leverage its connection with FaZe Cizzorz, a Twit ...
- Melanoma Mix-Up: Ingredient Study Throws Shade On Sunscreens
Marketing Daily, Sarah Mahoney - Tuesday, May 7, 2019
New medical study finds four common sunscreen ingredients enter the bloodstream ...
- Life Extension's Data-Driven LifeCycle Journey
Show Daily, Nina Lentini - Friday, May 3, 2019
"We increased sales of our featured product by almost 200% by usi ...
- SmileDirect, CVS Take Bigger Bite Out Of Orthodontists
Marketing Daily, Sarah Mahoney - Monday, April 29, 2019
SmileDirectClub is radically expanding its retail reach, announcing a partnership with C ...
- The Secret Of D2C Powerhouses? Equality, Intelligence, Honesty
D2C Insider, Sarah Mahoney - Monday, April 29, 2019
D2C success is perhaps less about products and business models, and mo ...
- MAC Celebrates Cause Marketing With RuPaul Throwback
Marketing Daily, Sarah Mahoney - Tuesday, April 16, 2019
MAC Cosmetics is celebrating 25 years of cause marketing in a n ...
- Search Secrets Of D2C Beauty Brands
D2C Insider, Sarah Mahoney - Monday, April 15, 2019
Disruptor brands are the biggest news in search this year, according ...
- Is There Life For Lush After Social?
London Blog, Sean Hargrave - Thursday, April 11, 2019
The cosmetics retailer has called out social for algorithms and promoted post ...
- WPP And Dentsu Are Final 2 Fighting For L'Oreal Media Brief
Around the Net In MAD London, Sean Hargrave - Wednesday, April 10, 2019
WPP's GroupM and Dentsu Aegis Network are in a two-way fight ...
- Boots Sponsors British And Irish Women's Football Teams
Around the Net In MAD London, Sean Hargrave - Wednesday, April 3, 2019
Boots has announced a sponsorship deal for all four British women's nation ...
- With Project #ShowUs, Dove And Getty Put Stock In Better Beauty Ads
Marketing Daily, Sarah Mahoney - Thursday, March 28, 2019
Project is "world's largest stock photo library created by women and non-bina ...
- Amazon Launches Its First Private-Label Skincare Line
Marketing Daily, Sarah Mahoney - Thursday, March 21, 2019
The 12 Belei products, which include moisturizers, masques, serums and eye crea ...
- In New TV Ads, Madison Reed Aims To Break Hair Colorist Mystique
Marketing Daily, Sarah Mahoney - Monday, March 18, 2019
Add Madison Reed to the growing list of D2C brands turning ...
- Ulta Soars On The Kylie Factor
Marketing Daily, Sarah Mahoney - Friday, March 15, 2019
Key to Ulta's success this quarter? Exclusive physical distribution of digitally nati ...
- Disposable Razor? Gillette Has A Plan To Help You Recycle It
Marketing Daily, P.J. Bednarski - Friday, March 15, 2019
The Gillette Razor Recycling Program will let consumers send back recyclable raz ...
- MAC, Benefit To Partner With Planned Parenthood
Marketing Daily, Sarah Mahoney - Thursday, March 14, 2019
What Planned Parenthood gets: $500,000 from Mac; 100% of Benefit's brow w ...
- Pour Moi Expands Beyond D2C, Steps Out On Amazon
Marketing Daily, Sarah Mahoney - Wednesday, March 13, 2019
The company launched in 2017 with what it says is a skinca ...
- Beardbrand Hits Million Mark In YouTube Subscribers
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
When Eric Bandholz started Beardbrand in 2013, his goal was to provi ...
- Manscaped Goes Where Few Grooming Products Have Gone Before: Below The Belt
Marketing Daily, P.J. Bednarski - Tuesday, March 12, 2019
Though there are plenty of men's beard and body trimmers on t ...
- FMCG Global Megabrands Battling For Relevance, Share
CPG Insider, Karlene Lukovitz - Tuesday, March 12, 2019
Euromonitor's top 100 packaged foods, personal care and other brands are mast ...