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Pinterest Visual Search Tool Attracts Estee Lauder, Sephora, Lancome

A Pinterest Try-On Feature that works with Lens, the company's visual search tool, has attracted some of the top beauty brands. The tools can recognize about 2.5 billion objects, which overlays a digital image of makeup on a selfie of the person using the tool. Users tap on the Lens camera icon in the search feature and click "try on" to see the virtual product. 

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