CBD-focused agribusiness Veritas Farms is expanding its latest campaign to reach an estimated 7 million paid impressions through a partnership with Hearst Media.
The campaign will focus on Veritas Farms’ core portfolio, which includes Veritas Beauty and a soon-to-be-released line of full-spectrum hemp pet products.
The campaign launched November 21 and is set to run through the second quarter of 2020.
Hearst magazines, such as Cosmopolitan, Women’s Health, Runner’s World, Marie Claire and Good Housekeeping, will run brand-specific portions of the campaign. Cosmopolitan will run ads promoting Veritas Beauty across their website and social-media platforms.
In addition to its efforts among Hearst Media brands, Veritas Farms expanded its billboard campaign to Times Square, where it will remain through New Year’s Eve.
Veritas Farms is also expecting to reach beyond the estimated 7 million paid impressions through organic reach. As the company’s CEO Alexander Salgado notes, Cosmopolitan counts 3 million Instagram followers, 10 million Facebook fans and more than 50 million monthly visits to its website.
Veritas Farms launched its beauty line earlier this month, which includes a rejuvenating night cream, cucumber eye cream, mattifying blemish cream, and a hyaluronic day cream. Attendees of the ERCM Hemp Derived Pet Products Showcase got a sneak peak at the company’s pet line earlier this month.
The company reported record revenues in the third quarter of 2019. Total revenue was $1,215,810, up 165% compared to $459,329 in Q3 2018.