- Can Coty's $600M Kylie Investment Beat The VSCO Girl Trend?
Marketing Daily, Sarah Mahoney - Tuesday, November 19, 2019
Coty's 51% stake in Kylie Cosmetics might seem like Insta-genius. But so ...
- Nivea, 'Now This' Partner For 'Rethink Soft' Campaign
Publishers Daily, Melynda Fuller - Tuesday, November 19, 2019
Nivea will be the first brand to buy a one-day takeover ...
- Carat Wins NIvea UK And Ireland Media Account
Around the Net In MAD London, Sean Hargrave - Tuesday, November 19, 2019
Carat has won Nivea's media account for the UK and Ireland. "Campaig ...
- For The Man Who Has Everything, From Dollar Shave Club: The Robloncho?
Marketing Daily, P.J. Bednarski - Monday, November 18, 2019
A combination of robe, blanket and poncho, the "versatile, active loungewear" sta ...
- Beardbrand Looks For Wisdom In Whiskers
D2C Insider, Sarah Mahoney - Monday, November 18, 2019
So many D2C companies are linked to body hair. We asked Er ...
- Beauty Insiders Stir The Pot
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, November 14, 2019
Got a beef with a beauty brand? There’s an Instagram account th ...
- Building A Killer Brand Is 'Stupidly Simple'
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
Steps to building a killer brand are "stupidly simple," says Eric Bandhol ...
- Weleda Takes Aim At The Moving Target -- And Scores
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
After performing a "reverse segmentation," the brand began to layer audiences unt ...
- Zenith: Global Beauty Ad Spend To Hit $15.8 Billion By 2021
MAD, Larissa Faw - Monday, November 11, 2019
In a new report, the agency notes there has been a shi ...
- Publicis Wins Global Nivea Advertising Account
Around the Net In MAD London, Sean Hargrave - Monday, November 11, 2019
Publicis Groupe has won Nivea's global ad account, "Campaign" writes. The incumben ...
- Unilever Offers A Charitable Donation For Instagram Ad Views
Around the Net In MAD London, Sean Hargrave - Monday, November 11, 2019
Unilever is offering Instagram users a donation to a charity of the ...
- Beauty Ad Spending Shifts From TV/Magazines To Digital, Reflects E-Commerce Trend
Research Intelligencer, Joe Mandese - Monday, November 11, 2019
Beauty advertising, long associated with glossy magazines like Conde Nast's 'Vogue' ...
- With New Billie Campaign, Women Muscle Into Movember
Marketing Daily, Sarah Mahoney - Thursday, October 31, 2019
Billie, a D2C women's razor start-up, is encouraging women to grow o ...
- L'Oreal's ModiFace Intros New Virtual Makeup Try-On Service
AI & IoT Daily, Chuck Martin - Thursday, October 24, 2019
In partnership with Shoppers Drug Mart, L'Oreal's ModiFace is a virtual try- ...
- ASA Bans Posts From Katie Price And Two Others For Weight Loss Drink
Around the Net In MAD London, Sean Hargrave - Thursday, October 24, 2019
The ASA has banned ads from three influencers, including Katie Price, f ...
- Harry's Flamingo Gets Personal With Bush 2020 Campaign
Marketing Daily, Sarah Mahoney - Tuesday, October 22, 2019
If you're looking for clever puns and wink-wink personal grooming language fr ...
- Dove Products Make Some Really Big Promises About Its Use Of Plastic
Marketing Daily, P.J. Bednarski - Monday, October 21, 2019
"By taking these steps, Dove will be the biggest brand in t ...
- Price Key Driver In Beauty, Skincare Purchases
Marketing Daily, Tanya Gazdik - Thursday, October 17, 2019
Research shows beauty buyers are hungry for information and representation, Teads' Laur ...
- Old Spice Gets Sweaty With Faux Feud
Marketing Daily, Sarah Mahoney - Tuesday, October 15, 2019
A new campaign both mocks and mimics political attack ads, creating ...
- Dove's #TakeTheTime Shows Paternity Leave In Positive Light
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
On the day of the launch #TakeTheTime represented 45% of all conversatio ...
- P&G's Secret Takes Newspaper Ad To Tweak Kicker Who Missed Easy Field Goal
Marketing Daily, P.J. Bednarski - Friday, September 27, 2019
The ad included a photo of U.S. women's national soccer team st ...
- 'InStyle' Pilots AR Try-Ons For Beauty Advertisers
Publishing Insider, - Wednesday, September 25, 2019
'InStyle' tested the feature in its June issue, letting readers scan quick-respon ...
- Amazon Market Share Slips In Niche Categories
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 16, 2019
In some specific subcategories, such as snack bars and dog food, Amazon ...
- Harry's Co-Founders Will Bring D2C Lessons To Edgewell Brands
CPG Insider, Steve Ellwanger - Friday, September 13, 2019
"Our opportunity is to think about how to reposition [Edgewell] brands ...
- What Gwyneth Paltrow's 'Goop' Sells Women
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, September 11, 2019
Goop launched in 2008 as a newsletter for actress Gwyneth Paltrow’s trav ...
- True Botanicals Launches 'The Ritual' Content Platform
Publishers Daily, Melynda Fuller - Tuesday, September 10, 2019
'The Ritual 'serves as a brand extension, where readers can explore stori ...
- YouTube Cozies Up To Fashion Retailers, Brands With New Destination
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 5, 2019
YouTube on Thursday introduced a vertical on the video platform featuring origin ...
- Estee Lauder Doubles Digital Posts, Tracks Skincare Gains
Marketing Daily, Sarah Mahoney - Sunday, August 25, 2019
Lauder says skincare's happy moment is driven by millennials who are waki ...
- Head & Shoulders Seeks Answer To NFL Query: Does Offense Or Defense Make Winners?
Marketing Daily, P.J. Bednarski - Tuesday, August 20, 2019
"Offense for great hair," Patrick Mahomes says in the commercial. "Defense again ...
- CVS Consolidates $160 Million Media Account With UM, Digitas
MAD, Steve McClellan - Friday, August 16, 2019
A review that began in spring followed the completion last year ...