- Old Spice Reinvents Decade-Old Ads For New Audience
Marketing Daily, Sarah Mahoney - Wednesday, January 22, 2020
P&G hopes the reboot will win it new customers, even as ...
- 'High Times' Plans To Open Cannabis Dispensaries
Publishers Daily, Sara Guaglione - Thursday, January 16, 2020
High Times will open two branded stores in Los Angeles and L ...
- Olay's Super Bowl Space Shot Stars All-Fem Cast
Marketing Daily, Sarah Mahoney - Wednesday, January 15, 2020
Spot features real-life astronaut Nicole Stott,comedian Lilly Singh and actress Busy Phili ...
- ASA Warns Botox Advertisers They Ae Breaking The Law
Around the Net In MAD London, Sean Hargrave - Friday, January 10, 2020
The Advertising Standards Authority (ASA) has called for ads promoting Botox ...
- How Beauty Brands Are Fighting Consumers' Fear Of The New
Marketing Insider, Diana Petre-Mag - Friday, January 10, 2020
Beauty brands can increase their chance of winning people over if th ...
- Smile Direct Club Deepens Retail Expansion With Walmart Deal
Marketing Daily, Sarah Mahoney - Tuesday, January 7, 2020
The new oral-care line includes an electric toothbrush, a whitening kit wi ...
- L'Oreal, Perfect Corp. Expand AR Hair Tools
Marketing Daily, Sarah Mahoney - Sunday, December 29, 2019
When customers experiment using AR, they are three times more likely ...
- Crest Tugs At Heartstrings With Holiday Creative
Marketing Daily, Tanya Gazdik - Thursday, December 12, 2019
The brand fulfilled one senior's lifelong dream to star in a nation ...
- Trans Chorus Sings In Pantene's Sweet Holiday Ad
Marketing Daily, Sarah Mahoney - Tuesday, December 10, 2019
They perform "I'll be Home for Christmas," while separate videos focus ...
- Unilever's Love Beauty And Planet Turns Print Ad To Gift Wrap
Marketing Daily, Sarah Mahoney - Friday, December 6, 2019
To cut down on the paper waste, the brand is running ...
- Essence Hopes Virtual Influencer Will Hold Sway Over Beauty Fans
MAD, Larissa Faw - Thursday, December 5, 2019
Cosmetic company Essence is introducing Kenna, a CGI-generated influencer with her o ...
- P&G's Pritchard Preaches DIY Advertising
Marketing Daily, P.J. Bednarski - Thursday, December 5, 2019
The company is "producing ads for as little as a tenth ...
- With Nordstrom Pop-Up, Glossier Tackles Digital's Biggest Drawback
Marketing Daily, Sarah Mahoney - Thursday, December 5, 2019
The D2C company is opening pop-up perfume stores in some Nordstrom stor ...
- Irish Spring Celebrates College Football Rivalries
Marketing Daily, Tanya Gazdik - Tuesday, November 26, 2019
Former pro linebacker and Michigan alumnus Dhani Jones will be in A ...
- Veritas Farms Expands Latest Ad Campaign With Hearst Media
Publishers Daily, Melynda Fuller - Monday, November 25, 2019
The campaign will focus on Veritas Farms' core portfolio, which includes Verit ...
- EOS Taps TikTok Creators For The Holidays... Plus, Some TiKTok Tips
Video Insider, Karlene Lukovitz - Tuesday, November 26, 2019
The beauty brand's second TikTok campaign, #AwesomeKiss, builds on a very successf ...
- Can Coty's $600M Kylie Investment Beat The VSCO Girl Trend?
Marketing Daily, Sarah Mahoney - Tuesday, November 19, 2019
Coty's 51% stake in Kylie Cosmetics might seem like Insta-genius. But so ...
- Nivea, 'Now This' Partner For 'Rethink Soft' Campaign
Publishers Daily, Melynda Fuller - Tuesday, November 19, 2019
Nivea will be the first brand to buy a one-day takeover ...
- Carat Wins NIvea UK And Ireland Media Account
Around the Net In MAD London, Sean Hargrave - Tuesday, November 19, 2019
Carat has won Nivea's media account for the UK and Ireland. "Campaig ...
- For The Man Who Has Everything, From Dollar Shave Club: The Robloncho?
Marketing Daily, P.J. Bednarski - Monday, November 18, 2019
A combination of robe, blanket and poncho, the "versatile, active loungewear" sta ...
- Beardbrand Looks For Wisdom In Whiskers
D2C Insider, Sarah Mahoney - Monday, November 18, 2019
So many D2C companies are linked to body hair. We asked Er ...
- Beauty Insiders Stir The Pot
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, November 14, 2019
Got a beef with a beauty brand? There’s an Instagram account th ...
- Building A Killer Brand Is 'Stupidly Simple'
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
Steps to building a killer brand are "stupidly simple," says Eric Bandhol ...
- Weleda Takes Aim At The Moving Target -- And Scores
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
After performing a "reverse segmentation," the brand began to layer audiences unt ...
- Zenith: Global Beauty Ad Spend To Hit $15.8 Billion By 2021
MAD, Larissa Faw - Monday, November 11, 2019
In a new report, the agency notes there has been a shi ...
- Publicis Wins Global Nivea Advertising Account
Around the Net In MAD London, Sean Hargrave - Monday, November 11, 2019
Publicis Groupe has won Nivea's global ad account, "Campaign" writes. The incumben ...
- Unilever Offers A Charitable Donation For Instagram Ad Views
Around the Net In MAD London, Sean Hargrave - Monday, November 11, 2019
Unilever is offering Instagram users a donation to a charity of the ...
- Beauty Ad Spending Shifts From TV/Magazines To Digital, Reflects E-Commerce Trend
Research Intelligencer, Joe Mandese - Monday, November 11, 2019
Beauty advertising, long associated with glossy magazines like Conde Nast's 'Vogue' ...
- With New Billie Campaign, Women Muscle Into Movember
Marketing Daily, Sarah Mahoney - Thursday, October 31, 2019
Billie, a D2C women's razor start-up, is encouraging women to grow o ...
- L'Oreal's ModiFace Intros New Virtual Makeup Try-On Service
AI & IoT Daily, Chuck Martin - Thursday, October 24, 2019
In partnership with Shoppers Drug Mart, L'Oreal's ModiFace is a virtual try- ...