- Moon Juice Puts Kibosh On Marketing Emails For April Launch
Around the Net in Email, Ray Schultz - Monday, March 23, 2020
Wellness and beauty brand Moon Juice planned a launch for April, b ...
- Beauty Companies Switch Production To Sanitizer
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 19, 2020
LVMH was among the first, and has since been joined by L’Orea ...
- Beardbrand Finds Winning Formula With YouTube Soft Sell
The MediaPost Cases, Nina Lentini - Friday, March 20, 2020
With so many options, do consumers still fall in love with the ...
- Tea Purveyor's Influencer Marketing Duped Consumers, FTC Says
Digital News Daily, Wendy Davis - Friday, March 6, 2020
Tea purveyor Teami duped consumers by failing to ensure its paid influence ...
- Dove Stays True to Brand with Photo Library Created By Women
The MediaPost Cases, Nina Lentini - Monday, February 24, 2020
Having a quality product isn't always enough. Today's consumers are holding bran ...
- Hair Club For Men Founder Sy Sperling Dies At 78
Marketing Daily, Ray Schultz - Thursday, February 20, 2020
Sperling was known for the line "I'm not only the Hair Cl ...
- Tom's Pioneers Prebiotic Personal-Care Products
Marketing Daily, Sarah Mahoney - Monday, February 17, 2020
The launch includes toothpaste, bar soap, and a deodorant promising 48-hour protect ...
- Unilever Kicks Off Health And Beauty Strategic Review
Around the Net In MAD London, Sean Hargrave - Monday, February 17, 2020
"The Sunday Times" reports that Unilever will begin a strategic review ...
- With #NoCompetition, P&G's SK-II Hopes To Stop Olympic Beauty Trolls
Marketing Daily, Sarah Mahoney - Thursday, February 13, 2020
Campaign's ads focus on the way women Olympians are relentlessly judged ...
- Color Me Uninterested: 25% of Women Wearing Less Makeup
Marketing Daily, Sarah Mahoney - Wednesday, February 12, 2020
While sales of skincare products climbed 5% and fragrance rose 2%, make ...
- Beauty Brand e.l.f. Nabs Gen Zers with a TikTok Explosion
The MediaPost Cases, Nina Lentini - Wednesday, February 12, 2020
Struggling to capture the attention-challenged Gen Z consumer? Be concise, engage a ...
- FTC Wants To Stop Edgewell's Acquisition Of Harry's
Marketing Daily - Top of the News, Thom Forbes - Tuesday, February 4, 2020
FTC charges "the loss of Harry's as an independent competitor would remo ...
- Pinterest Debuts AR 'Try On' Tool, Part Of Mobile Commerce Strategy
Digital News Daily, Gavin O'Malley - Tuesday, January 28, 2020
In close partnership with top beauty and cosmetic brands, Pinterest launched ...
- Pinterest Visual Search Tool Attracts Estee Lauder, Sephora, Lancome
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 28, 2020
A Pinterest Try-On Feature that works with Lens, the company's visual sear ...
- Old Spice Reinvents Decade-Old Ads For New Audience
Marketing Daily, Sarah Mahoney - Wednesday, January 22, 2020
P&G hopes the reboot will win it new customers, even as ...
- 'High Times' Plans To Open Cannabis Dispensaries
Publishers Daily, Sara Guaglione - Thursday, January 16, 2020
High Times will open two branded stores in Los Angeles and L ...
- Olay's Super Bowl Space Shot Stars All-Fem Cast
Marketing Daily, Sarah Mahoney - Wednesday, January 15, 2020
Spot features real-life astronaut Nicole Stott,comedian Lilly Singh and actress Busy Phili ...
- ASA Warns Botox Advertisers They Ae Breaking The Law
Around the Net In MAD London, Sean Hargrave - Friday, January 10, 2020
The Advertising Standards Authority (ASA) has called for ads promoting Botox ...
- How Beauty Brands Are Fighting Consumers' Fear Of The New
Marketing Insider, Diana Petre-Mag - Friday, January 10, 2020
Beauty brands can increase their chance of winning people over if th ...
- Smile Direct Club Deepens Retail Expansion With Walmart Deal
Marketing Daily, Sarah Mahoney - Tuesday, January 7, 2020
The new oral-care line includes an electric toothbrush, a whitening kit wi ...
- L'Oreal, Perfect Corp. Expand AR Hair Tools
Marketing Daily, Sarah Mahoney - Sunday, December 29, 2019
When customers experiment using AR, they are three times more likely ...
- Crest Tugs At Heartstrings With Holiday Creative
Marketing Daily, Tanya Gazdik - Thursday, December 12, 2019
The brand fulfilled one senior's lifelong dream to star in a nation ...
- Trans Chorus Sings In Pantene's Sweet Holiday Ad
Marketing Daily, Sarah Mahoney - Tuesday, December 10, 2019
They perform "I'll be Home for Christmas," while separate videos focus ...
- Unilever's Love Beauty And Planet Turns Print Ad To Gift Wrap
Marketing Daily, Sarah Mahoney - Friday, December 6, 2019
To cut down on the paper waste, the brand is running ...
- Essence Hopes Virtual Influencer Will Hold Sway Over Beauty Fans
MAD, Larissa Faw - Thursday, December 5, 2019
Cosmetic company Essence is introducing Kenna, a CGI-generated influencer with her o ...
- P&G's Pritchard Preaches DIY Advertising
Marketing Daily, P.J. Bednarski - Thursday, December 5, 2019
The company is "producing ads for as little as a tenth ...
- With Nordstrom Pop-Up, Glossier Tackles Digital's Biggest Drawback
Marketing Daily, Sarah Mahoney - Thursday, December 5, 2019
The D2C company is opening pop-up perfume stores in some Nordstrom stor ...
- Irish Spring Celebrates College Football Rivalries
Marketing Daily, Tanya Gazdik - Tuesday, November 26, 2019
Former pro linebacker and Michigan alumnus Dhani Jones will be in A ...
- Veritas Farms Expands Latest Ad Campaign With Hearst Media
Publishers Daily, Melynda Fuller - Monday, November 25, 2019
The campaign will focus on Veritas Farms' core portfolio, which includes Verit ...
- EOS Taps TikTok Creators For The Holidays... Plus, Some TiKTok Tips
Video Insider, Karlene Lukovitz - Tuesday, November 26, 2019
The beauty brand's second TikTok campaign, #AwesomeKiss, builds on a very successf ...