- J&J, P&G, L'Oreal Top Spenders In Skincare Advertising In Q1 2020
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 18, 2020
Beauty product ad spend has been one of the key categories impact ...
- Performance Marketing Gets A Lift As Advertisers Look For Guarantees
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 12, 2020
Publishers are seeking alternate revenue sources to counter losses in advertising. Da ...
- L'Oreal Ad Made By Eva Longoria Using IPhone
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, May 10, 2020
Ads shot at home using smartphones are quickly becoming the new norma ...
- Quarantine Impacts Consumers' Plans To Spend, Love For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 1, 2020
Consumers are rethinking their discretionary spending habits. About 64% say they're planni ...
- In Beauty First, L'Oreal Teams Up With Snap Camera #AR
Marketing Daily, Sarah Mahoney - Wednesday, April 29, 2020
The beauty company is releasing eight custom-branded augmented reality lenses, which Sn ...
- IRI Launches Demand Index Providing Detailed View Of Consumer CPG Purchases
Research Intelligencer, Joe Mandese - Monday, April 27, 2020
Overall demand for consumer packaged goods has soared 13% since the pandem ...
- Zoom Fatigue: We Hate The Way We Look Tonight
Marketing Daily, Sarah Mahoney - Thursday, April 23, 2020
Revieve, which provides AI and AR for brands like Shiseido, sees ep ...
- Me And My Home: Consumers Turn To The Basics During COVID-19 Confinement
Email Insider, Ray Schultz - Wednesday, April 22, 2020
Home retailers and health/beauty brands are enjoying robust online sales and engagemen ...
- With Sloths And Llamas, Welly Expands Efforts To Make First Aid Cute Again
Marketing Daily, Sarah Mahoney - Wednesday, April 15, 2020
Welly's kits feature whimsical patterns on its flexible fabric bandages and ...
- Men's #QuarantineBeards Need Help, So Schick's Giving Them Barbers
Marketing Daily, Sarah Mahoney - Tuesday, April 14, 2020
The company is paying five barber/influencers to create virtual grooming tutorials. Use ...
- Launching In Tough Times? 'Be Brave, Conscientious, Flexible'
Marketing Daily, Sarah Mahoney - Wednesday, April 8, 2020
Q&A with D2C marketer Jamie Glassman, CEO of start-up One Click b.eaut ...
- Email Can Help Beauty Salons Stay In Touch With Customers During Crisis
Around the Net in Email, Ray Schultz - Monday, April 6, 2020
Beauty salons should email customers more during the coronavirus crisis. And th ...
- 'NewBeauty' Relaunches Print Magazine For 15-Year Anniversary
Publishers Daily, Melynda Fuller - Thursday, April 2, 2020
The spring 2020 issue of the magazine is slated to be t ...
- Virtual Try-Ons Offered Free For Beauty Brands
AI & IoT Daily, Chuck Martin - Tuesday, March 31, 2020
Perfect Corp., maker of the virtual beauty app YouCam Makeup, is maki ...
- Harry's Shave Co. Wants To Help Guys Keep Minds In Good Shape, Too
Marketing Daily, P.J. Bednarski - Tuesday, March 24, 2020
Harry's supports a few nonprofit partners, including the Crisis Text Line, ...
- Yelp Partners With GoFundMe -- Just How Creative Can Businesses Get?
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 24, 2020
Yelp's partnership with GoFundMe will provide a fast way for independent business ...
- Moon Juice Puts Kibosh On Marketing Emails For April Launch
Around the Net in Email, Ray Schultz - Monday, March 23, 2020
Wellness and beauty brand Moon Juice planned a launch for April, b ...
- Beauty Companies Switch Production To Sanitizer
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 19, 2020
LVMH was among the first, and has since been joined by L’Orea ...
- Beardbrand Finds Winning Formula With YouTube Soft Sell
The MediaPost Cases, Nina Lentini - Friday, March 20, 2020
With so many options, do consumers still fall in love with the ...
- Tea Purveyor's Influencer Marketing Duped Consumers, FTC Says
Digital News Daily, Wendy Davis - Friday, March 6, 2020
Tea purveyor Teami duped consumers by failing to ensure its paid influence ...
- Dove Stays True to Brand with Photo Library Created By Women
The MediaPost Cases, Nina Lentini - Monday, February 24, 2020
Having a quality product isn't always enough. Today's consumers are holding bran ...
- Hair Club For Men Founder Sy Sperling Dies At 78
Marketing Daily, Ray Schultz - Thursday, February 20, 2020
Sperling was known for the line "I'm not only the Hair Cl ...
- Tom's Pioneers Prebiotic Personal-Care Products
Marketing Daily, Sarah Mahoney - Monday, February 17, 2020
The launch includes toothpaste, bar soap, and a deodorant promising 48-hour protect ...
- Unilever Kicks Off Health And Beauty Strategic Review
Around the Net In MAD London, Sean Hargrave - Monday, February 17, 2020
"The Sunday Times" reports that Unilever will begin a strategic review ...
- With #NoCompetition, P&G's SK-II Hopes To Stop Olympic Beauty Trolls
Marketing Daily, Sarah Mahoney - Thursday, February 13, 2020
Campaign's ads focus on the way women Olympians are relentlessly judged ...
- Color Me Uninterested: 25% of Women Wearing Less Makeup
Marketing Daily, Sarah Mahoney - Wednesday, February 12, 2020
While sales of skincare products climbed 5% and fragrance rose 2%, make ...
- Beauty Brand e.l.f. Nabs Gen Zers with a TikTok Explosion
The MediaPost Cases, Nina Lentini - Wednesday, February 12, 2020
Struggling to capture the attention-challenged Gen Z consumer? Be concise, engage a ...
- FTC Wants To Stop Edgewell's Acquisition Of Harry's
Marketing Daily - Top of the News, Thom Forbes - Tuesday, February 4, 2020
FTC charges "the loss of Harry's as an independent competitor would remo ...
- Pinterest Debuts AR 'Try On' Tool, Part Of Mobile Commerce Strategy
Digital News Daily, Gavin O'Malley - Tuesday, January 28, 2020
In close partnership with top beauty and cosmetic brands, Pinterest launched ...
- Pinterest Visual Search Tool Attracts Estee Lauder, Sephora, Lancome
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 28, 2020
A Pinterest Try-On Feature that works with Lens, the company's visual sear ...