- Madison Reed's Launch Skirts Men's Hair Hang-Ups
Marketing Daily, Sarah Mahoney - Wednesday, July 1, 2020
Turns out guys aren't just ultra-bashful about coloring their hair; they al ...
- Coty Buys $200M Slice Of Kim Kardashian West's Beauty Biz
Marketing Daily, Sarah Mahoney - Tuesday, June 30, 2020
With a 20% stake in Kardashian West's beauty business, Coty will ha ...
- Sephora Debuts Social Shopping With Instagram
Marketing Daily, Sarah Mahoney - Friday, June 26, 2020
The beauty retailer has some 20 million Instagram followers and says t ...
- Ulta Expands With Credo's 'Clean Beauty' Offers
Marketing Daily, Sarah Mahoney - Friday, June 19, 2020
The two retailers will partner, with products from eight different brands curat ...
- With Influencers And OTT, Tula's Strategy Soothes The Savage Sales Crisis
Brand Insider Podcast, Steve Smith - Friday, June 19, 2020
The company's online sales even made up for its lost brick-and-mortar sal ...
- Native Salutes Armpits As 'The Home Base Of Hugs'
D2C Insider, Sarah Mahoney - Monday, June 15, 2020
"The armpit is the most under-appreciated part of the body," says Vine ...
- Eye Make-Up Overtakes Lipstick In Searches
Performance Marketing Insider, Laurie Sullivan - Friday, June 5, 2020
Consumers who are at home and not ready to venture into stor ...
- Dial Soap Reminds Consumers Hands Make A Difference --- So Keep Them Clean
Marketing Daily, P.J. Bednarski - Tuesday, June 2, 2020
Well aware of criticism of some COVID-19 ads, exec said, "We want ...
- Pinterest Says Search With Your Camera
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 2, 2020
A shop tab on the Lens results will change the way Pintere ...
- For Kotex, COVID-19 Enriches Purpose-Driven Launch
Marketing Daily, Sarah Mahoney - Sunday, May 31, 2020
"With this $2.5 million effort, we hope to reach a total ...
- Gillette Launches Product Line Aimed At Young Upstarts, Named For Old Man
Marketing Daily, P.J. Bednarski - Thursday, May 28, 2020
The new suite of King C. Gillette products may be Gillette's ent ...
- Wldkat Skincare Launch Leverages Influencers In Their 'Natural Habitat'
Marketing Daily, Steve Ellwanger - Thursday, May 21, 2020
GenZ social influencers' "Natural Habitat" campaign output now inhabits Wldkat's channels ...
- What's A Bearded Fella To Do About Wearing A Mask?
MediaPost Connect, Nina Lentini - Friday, May 22, 2020
We got to wondering how men with long beards are dealing wi ...
- Consumers Having More Emotional Experiences With Brands Due To COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 22, 2020
Consumers are having more emotional experiences with brands as they search f ...
- J&J, P&G, L'Oreal Top Spenders In Skincare Advertising In Q1 2020
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 18, 2020
Beauty product ad spend has been one of the key categories impact ...
- Performance Marketing Gets A Lift As Advertisers Look For Guarantees
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 12, 2020
Publishers are seeking alternate revenue sources to counter losses in advertising. Da ...
- L'Oreal Ad Made By Eva Longoria Using IPhone
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, May 10, 2020
Ads shot at home using smartphones are quickly becoming the new norma ...
- Quarantine Impacts Consumers' Plans To Spend, Love For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 1, 2020
Consumers are rethinking their discretionary spending habits. About 64% say they're planni ...
- In Beauty First, L'Oreal Teams Up With Snap Camera #AR
Marketing Daily, Sarah Mahoney - Wednesday, April 29, 2020
The beauty company is releasing eight custom-branded augmented reality lenses, which Sn ...
- IRI Launches Demand Index Providing Detailed View Of Consumer CPG Purchases
Research Intelligencer, Joe Mandese - Monday, April 27, 2020
Overall demand for consumer packaged goods has soared 13% since the pandem ...
- Zoom Fatigue: We Hate The Way We Look Tonight
Marketing Daily, Sarah Mahoney - Thursday, April 23, 2020
Revieve, which provides AI and AR for brands like Shiseido, sees ep ...
- Me And My Home: Consumers Turn To The Basics During COVID-19 Confinement
Email Insider, Ray Schultz - Wednesday, April 22, 2020
Home retailers and health/beauty brands are enjoying robust online sales and engagemen ...
- With Sloths And Llamas, Welly Expands Efforts To Make First Aid Cute Again
Marketing Daily, Sarah Mahoney - Wednesday, April 15, 2020
Welly's kits feature whimsical patterns on its flexible fabric bandages and ...
- Men's #QuarantineBeards Need Help, So Schick's Giving Them Barbers
Marketing Daily, Sarah Mahoney - Tuesday, April 14, 2020
The company is paying five barber/influencers to create virtual grooming tutorials. Use ...
- Launching In Tough Times? 'Be Brave, Conscientious, Flexible'
Marketing Daily, Sarah Mahoney - Wednesday, April 8, 2020
Q&A with D2C marketer Jamie Glassman, CEO of start-up One Click b.eaut ...
- Email Can Help Beauty Salons Stay In Touch With Customers During Crisis
Around the Net in Email, Ray Schultz - Monday, April 6, 2020
Beauty salons should email customers more during the coronavirus crisis. And th ...
- 'NewBeauty' Relaunches Print Magazine For 15-Year Anniversary
Publishers Daily, Melynda Fuller - Thursday, April 2, 2020
The spring 2020 issue of the magazine is slated to be t ...
- Virtual Try-Ons Offered Free For Beauty Brands
AI & IoT Daily, Chuck Martin - Tuesday, March 31, 2020
Perfect Corp., maker of the virtual beauty app YouCam Makeup, is maki ...
- Harry's Shave Co. Wants To Help Guys Keep Minds In Good Shape, Too
Marketing Daily, P.J. Bednarski - Tuesday, March 24, 2020
Harry's supports a few nonprofit partners, including the Crisis Text Line, ...
- Yelp Partners With GoFundMe -- Just How Creative Can Businesses Get?
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 24, 2020
Yelp's partnership with GoFundMe will provide a fast way for independent business ...