- Science Meets Humor In New Campaign For Culturelle Probiotics
Marketing Daily, Steve Ellwanger - Tuesday, September 1, 2020
Culturelle mixes science with humor to promote good health. ...
- With New Olay Campaign, P&G Targets The STEM Gap
Marketing Daily, Sarah Mahoney - Wednesday, August 26, 2020
The clever new print campaign, partially written in computer code, is design ...
- Hair Care Brand Curls Makes Waves During Crisis
Show Daily, Nina Lentini - Wednesday, August 19, 2020
Reliant on live events, Curls Beauty Brands pivoted quickly to virtual, doi ...
- Here To Help? Brand Building For The Next Normal
Show Daily, Nina Lentini - Tuesday, August 18, 2020
The Kraft Heinz Company's Brian Neumann said the company came up wi ...
- Oral-B Ushers Alexa Into Bathroom With New Voice-Integrated Toothbrush
Marketing Daily, P.J. Bednarski - Wednesday, August 12, 2020
With its smart capabilities, the Guide keeps a record of your brushi ...
- Cosmetic Brands Push Online Sales As Department Stores Fail
Around the Net In Brand Marketing, Phyllis Fine - Sunday, August 9, 2020
Cosmetics brands that have relied on department stores to sell products a ...
- 1-800-Contacts Adds Tech For More Personalization
D2C Insider, Sarah Mahoney - Monday, August 10, 2020
Company can now isolate microsegments as small as "Longtime contact wearer w ...
- Bye-Bye Loyalty: Data Reveals Start Of Messy Holiday Shopping Season
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 6, 2020
As companies conduct surveys and crunch data to make predictions about t ...
- Starved For Inspiration? GoDaddy Launches Podcast Series With A Positive Vibe
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 28, 2020
The podcast series features people talking about what it takes to ...
- Dollar Shave Club Offers $25K for Best Testes Tributes
Marketing Daily, Tanya Gazdik - Sunday, July 26, 2020
The promotion is tied to DSC's new Grounds Keeper Ball Spray, whi ...
- Allure's November Issue Is Dedicated To Sampling, Shopping For Beauty Products
Publishers Daily, Sara Guaglione - Friday, July 24, 2020
The November print issue adjusts to changing realities. It will consist ...
- With Sluggish Reopenings, Ulta Leans In To 'Conscious' Beauty
Marketing Daily, Sarah Mahoney - Tuesday, July 21, 2020
Ulta's making a sweeping effort to offer more transparency and choices, includi ...
- Tampax Taps Amy Schumer To Spoof Period Cluelessness
Marketing Daily, Sarah Mahoney - Thursday, July 9, 2020
The marketing effort is based on Procter & Gamble's research that peop ...
- Easy-Open Cosmetics Aim To Make Beauty More Accessible
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 8, 2020
More than 61 million adults in the U.S. live with disabilities th ...
- Consumers Buying More Fake Health, Beauty Products As Ecommerce Surges
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 7, 2020
About 64% of U.S. consumers say they lost money purchasing poor-quality heal ...
- P&G Goes Native: D2C Deodorant Tests New Paths To Brand Building
Brand Insider Podcast, Steve Smith - Friday, July 3, 2020
When P&G acquired the all-natural deodorant brand Native in 2017, it s ...
- Madison Reed's Launch Skirts Men's Hair Hang-Ups
Marketing Daily, Sarah Mahoney - Wednesday, July 1, 2020
Turns out guys aren't just ultra-bashful about coloring their hair; they al ...
- Coty Buys $200M Slice Of Kim Kardashian West's Beauty Biz
Marketing Daily, Sarah Mahoney - Tuesday, June 30, 2020
With a 20% stake in Kardashian West's beauty business, Coty will ha ...
- Sephora Debuts Social Shopping With Instagram
Marketing Daily, Sarah Mahoney - Friday, June 26, 2020
The beauty retailer has some 20 million Instagram followers and says t ...
- Ulta Expands With Credo's 'Clean Beauty' Offers
Marketing Daily, Sarah Mahoney - Friday, June 19, 2020
The two retailers will partner, with products from eight different brands curat ...
- With Influencers And OTT, Tula's Strategy Soothes The Savage Sales Crisis
Brand Insider Podcast, Steve Smith - Friday, June 19, 2020
The company's online sales even made up for its lost brick-and-mortar sal ...
- Native Salutes Armpits As 'The Home Base Of Hugs'
D2C Insider, Sarah Mahoney - Monday, June 15, 2020
"The armpit is the most under-appreciated part of the body," says Vine ...
- Eye Make-Up Overtakes Lipstick In Searches
Performance Marketing Insider, Laurie Sullivan - Friday, June 5, 2020
Consumers who are at home and not ready to venture into stor ...
- Dial Soap Reminds Consumers Hands Make A Difference --- So Keep Them Clean
Marketing Daily, P.J. Bednarski - Tuesday, June 2, 2020
Well aware of criticism of some COVID-19 ads, exec said, "We want ...
- Pinterest Says Search With Your Camera
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 2, 2020
A shop tab on the Lens results will change the way Pintere ...
- For Kotex, COVID-19 Enriches Purpose-Driven Launch
Marketing Daily, Sarah Mahoney - Sunday, May 31, 2020
"With this $2.5 million effort, we hope to reach a total ...
- Gillette Launches Product Line Aimed At Young Upstarts, Named For Old Man
Marketing Daily, P.J. Bednarski - Thursday, May 28, 2020
The new suite of King C. Gillette products may be Gillette's ent ...
- Wldkat Skincare Launch Leverages Influencers In Their 'Natural Habitat'
Marketing Daily, Steve Ellwanger - Thursday, May 21, 2020
GenZ social influencers' "Natural Habitat" campaign output now inhabits Wldkat's channels ...
- What's A Bearded Fella To Do About Wearing A Mask?
MediaPost Connect, Nina Lentini - Friday, May 22, 2020
We got to wondering how men with long beards are dealing wi ...
- Consumers Having More Emotional Experiences With Brands Due To COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 22, 2020
Consumers are having more emotional experiences with brands as they search f ...