- Ideal Image MedSpas Build Back Better
Brand Insider Podcast, Steve Smith - Friday, March 19, 2021
Do I really look like that? Staring at our imperfect mugs ...
- Megan Rapinoe Kicks Off 'Fear Of Body Odor' Campaign For Schmidt's Naturals Deodorant
Marketing Daily, Steve Ellwanger - Wednesday, March 17, 2021
Campaign stems from research indicating 79% of respondents feel anxious every d ...
- Bigger Than Basketball: Dove Celebrates Black Men Who Paint, Write And... Quilt
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, March 18, 2021
The "Let's celebrate Black men off the court" ads, created by Edelma ...
- Ulta CEO Stepping Down
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 11, 2021
Ulta Chief Executive Officer Mary Dillon is stepping down in June aft ...
- Unilever: 'Normal' Is No Longer The New Normal, Bans Word From All Advertising
MediaDailyNews, Joe Mandese - Tuesday, March 9, 2021
Backed by new consumer research showing seven in ten people feel t ...
- Sephora Tops Retail Personalization Brand Index For Fourth Year
Email Insider, Ray Schultz - Thursday, March 4, 2021
Sephora earned this with omnichannel personalization, user engagement and new at-home personaliz ...
- Pinterest Makes Bets On Augmented Reality
Performance Marketing Insider, Laurie Sullivan - Thursday, February 25, 2021
Pinterest should continue to benefit from online searches and interactions that previous ...
- Hawaiian Tropic Thinks You Need A Virtual Beach Day
Marketing Daily, Sarah Mahoney - Tuesday, February 23, 2021
Company is sponsoring a contest to win one of its new escapi ...
- How 2021 Could Play Out, Given Anticipated CPG Sales Declines
CPG Insider, Steve Ellwanger - Friday, February 19, 2021
Given continued economic uncertainty, consumers will be looking for value in gener ...
- Old Spice's New Way To Build CPG Experiences
Marketing Daily, Sarah Mahoney - Wednesday, February 17, 2021
"Old Spice Hairtopia" in Columbus, Ohio, is barbershop targeting students -- A ...
- Preparation H: The H Is Also For Honesty
Marketing Daily, P.J. Bednarski - Monday, February 15, 2021
The brand's #RealRelationshipGoals campaign touts idea that no topic should be tab ...
- Beautiful Recovery Ahead: L'Oreal Predicts 'Roaring '20s'
Marketing Daily - Top of the News, Sarah Mahoney - Monday, February 15, 2021
"Like a flower after winter, beauty is ready to blossom after COV ...
- Dr. Squatch Soaps: Curiosity Spawns Searches, Ecommerce During Super Bowl
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, February 10, 2021
For newer CPG players -- like Dr. Squatch Soap Co. -- th ...
- Forecast: COVID Protocols Will Limit 2021 Beauty Advertising Spend
MAD, Larissa Faw - Monday, February 8, 2021
Beauty ad spend will rise by 1.7% to total $7.5 billion acro ...
- With First Mouthwash, Quip Tackles Mask Breath
Marketing Daily, Sarah Mahoney - Wednesday, February 3, 2021
Designed to be as pretty on bathroom counters as its other product ...
- Aesop Names Havas As First CX Agency
MAD, Larissa Faw - Friday, January 29, 2021
The account will be led by Havas CX customer engagement agency, Hav ...
- Pinterest Makes Bets On Augmented Reality
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 26, 2021
Pinterest should continue to benefit from online searches and interactions that previous ...
- L'Oreal's Technology Incubator Releases Two Innovations At CES 2021
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
The products were built on tech, personalization, augmented performance and sustainability. "T ...
- Halsey Launches D2C Cosmetics Brand
D2C Insider, Sarah Mahoney - Monday, January 11, 2021
Indie-pop princess Halsey's entry into the celebrity beauty fray is called Abo ...
- Beauty Meets Tech: Custom Lips, Wireless Lasers, Ever-Better Selfies
Marketing Daily, Sarah Mahoney - Tuesday, January 5, 2021
It's time for the beauty biz to gets its annual technology injectio ...
- Google Creates Augmented Reality Beauty Experiences That Connect Customers, Brands
Performance Marketing Insider, Laurie Sullivan - Thursday, December 17, 2020
Augmented reality is behind Google's new beauty feature for mobile phones. L'Orea ...
- The Eyes Have It: New Revlon CMO On Mask-Friendly Trends
Marketing Daily - Top of the News, Sarah Mahoney - Monday, December 14, 2020
Martine Williamson says consumers are experimenting with "bolder eye looks, since that ...
- Pinterest Predicts 2021 Trends, Former Marie Claire Editor In Chief Makes The Reveal
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 10, 2020
Some 97% of searches on Pinterest are unbranded, giving brands a lev ...
- Gen Z, Millennial Beauty Shoppers Are Reluctant To Buy Unfamiliar Products
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 27, 2020
Almost half of Gen Z and Millennial beauty shoppers buy more beau ...
- Target Adds Ulta Shops, Expanding Retail Brand Mash-Ups
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, November 12, 2020
The retailer, already operating store-within-a-store deals with Starbucks, CVS and Disney, sa ...
- Pinterest Takes It Home For The Holidays
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 10, 2020
Pinterest has released its holiday gift guide, offering information on trends a ...
- In Biggest Campaign Ever, Harry's 'Not The Same' Celebrates Independent Thinkers
D2C Insider, Sarah Mahoney - Monday, September 21, 2020
The campaign stars a handful of glorious nonconformists hot-tubbing in the ba ...
- Gold Bond Unveils 'New Brand Attitude' For Skincare Lotions
Marketing Daily, Steve Ellwanger - Thursday, September 10, 2020
Campaign positions the 112-year-old Gold Bond --- widely known for its male-skewin ...
- How In-Store Visits Impact Online, Offline Purchase Cycle -- Even Now
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 10, 2020
Location ad company GroundTruth just released research on ecommerce conversion rates a ...
- Science Meets Humor In New Campaign For Culturelle Probiotics
Marketing Daily, Steve Ellwanger - Tuesday, September 1, 2020
Culturelle mixes science with humor to promote good health. ...