- Marketers: The Reign Of Perfection Is Over
Marketing Insider, Lauren Haberfield - Tuesday, May 25, 2021
The move from perfect models to real people woke us all ...
- Tom's Of Maine Polishes Its Purpose-Driven Edge
Marketing Daily - Top of the News, Sarah Mahoney - Friday, May 21, 2021
Colgate-Palmolive is out to rejuvenate Tom's of Maine with new products, packagi ...
- Poise Asks Women To Share 'Canfessionals'
Marketing Daily, Tanya Gazdik - Wednesday, May 19, 2021
Women are retreating to the bathroom for "me time," from being ...
- Harry's Invites Guys To Finally Spread Their Wings
Marketing Daily, Sarah Mahoney - Tuesday, May 18, 2021
New ad reassures guys to go "Wings Up" as they gain confiden ...
- Axe Rethinks Manliness For Gen Z Guys
Marketing Daily, Sarah Mahoney - Wednesday, May 12, 2021
In latest ad, created by the Martin Agency, Axe's upbeat spokesmodel h ...
- Zenni Toasts Iris' 100th With 100-Frame Party
D2C Insider, Sarah Mahoney - Monday, May 10, 2021
The collection honoring Iris Apfel is full of eyeglass frames suited ...
- Degree's New 'Inclusive' Is Roll-On For People With Disabilities
Marketing Daily - Top of the News, P.J. Bednarski - Monday, May 10, 2021
Degree Inclusive is in beta test, and includes such features as ...
- Mother's Day Push: Brands Up Their Email Sends, Web Traffic Rises
Email Insider, Ray Schultz - Friday, May 7, 2021
SparkPost and Contentsquare record massive volume increases in the luxury, beauty a ...
- Tylenol's Women-Led Salute To Moms After A Very Tough Year On The Job 24/7
Marketing Daily, P.J. Bednarski - Monday, May 3, 2021
Ad marks the anniversary of mothers' overtime ordeal. ...
- Brands Still Can't Figure Out What Beauty Looks Like
Marketing Daily, Sarah Mahoney - Sunday, April 25, 2021
Major brands may think they've mastered diversity in their beauty marketing, b ...
- Beautycounter Gets Big-Bucks Backing
D2C Insider, Sarah Mahoney - Monday, April 19, 2021
The new transaction values the company at $1 billion. Glossier, one ...
- To Fight Skin Cancer, J&J's Neutrogena Makes Movies
Marketing Daily - Top of the News, Sarah Mahoney - Monday, April 5, 2021
New Neutrogena Studios division is kicking off with the release of " ...
- In March Madness, Great Clips Thanks Stylists
Marketing Daily, Sarah Mahoney - Wednesday, March 31, 2021
Spot is running during Final Four coverage, a year after company lo ...
- Pinterest Launches Its First B2B Ad Campaign
Performance Marketing Insider, Laurie Sullivan - Thursday, April 1, 2021
Pinterest launched its first B2B campaign Thursday in 6 global markets ...
- Harry's, Astor Place Hair In Bid To Boost Local Barbers
D2C Insider, Sarah Mahoney - Monday, March 29, 2021
Besides supplying New York barber shop with Harry's products, D2C brand ...
- Ideal Image MedSpas Build Back Better
Brand Insider Podcast, Steve Smith - Friday, March 19, 2021
Do I really look like that? Staring at our imperfect mugs ...
- Megan Rapinoe Kicks Off 'Fear Of Body Odor' Campaign For Schmidt's Naturals Deodorant
Marketing Daily, Steve Ellwanger - Wednesday, March 17, 2021
Campaign stems from research indicating 79% of respondents feel anxious every d ...
- Bigger Than Basketball: Dove Celebrates Black Men Who Paint, Write And... Quilt
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, March 18, 2021
The "Let's celebrate Black men off the court" ads, created by Edelma ...
- Ulta CEO Stepping Down
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 11, 2021
Ulta Chief Executive Officer Mary Dillon is stepping down in June aft ...
- Unilever: 'Normal' Is No Longer The New Normal, Bans Word From All Advertising
MediaDailyNews, Joe Mandese - Tuesday, March 9, 2021
Backed by new consumer research showing seven in ten people feel t ...
- Sephora Tops Retail Personalization Brand Index For Fourth Year
Email Insider, Ray Schultz - Thursday, March 4, 2021
Sephora earned this with omnichannel personalization, user engagement and new at-home personaliz ...
- Pinterest Makes Bets On Augmented Reality
Performance Marketing Insider, Laurie Sullivan - Thursday, February 25, 2021
Pinterest should continue to benefit from online searches and interactions that previous ...
- Hawaiian Tropic Thinks You Need A Virtual Beach Day
Marketing Daily, Sarah Mahoney - Tuesday, February 23, 2021
Company is sponsoring a contest to win one of its new escapi ...
- How 2021 Could Play Out, Given Anticipated CPG Sales Declines
CPG Insider, Steve Ellwanger - Friday, February 19, 2021
Given continued economic uncertainty, consumers will be looking for value in gener ...
- Old Spice's New Way To Build CPG Experiences
Marketing Daily, Sarah Mahoney - Wednesday, February 17, 2021
"Old Spice Hairtopia" in Columbus, Ohio, is barbershop targeting students -- A ...
- Preparation H: The H Is Also For Honesty
Marketing Daily, P.J. Bednarski - Monday, February 15, 2021
The brand's #RealRelationshipGoals campaign touts idea that no topic should be tab ...
- Beautiful Recovery Ahead: L'Oreal Predicts 'Roaring '20s'
Marketing Daily - Top of the News, Sarah Mahoney - Monday, February 15, 2021
"Like a flower after winter, beauty is ready to blossom after COV ...
- Dr. Squatch Soaps: Curiosity Spawns Searches, Ecommerce During Super Bowl
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, February 10, 2021
For newer CPG players -- like Dr. Squatch Soap Co. -- th ...
- Forecast: COVID Protocols Will Limit 2021 Beauty Advertising Spend
MAD, Larissa Faw - Monday, February 8, 2021
Beauty ad spend will rise by 1.7% to total $7.5 billion acro ...
- With First Mouthwash, Quip Tackles Mask Breath
Marketing Daily, Sarah Mahoney - Wednesday, February 3, 2021
Designed to be as pretty on bathroom counters as its other product ...